Presentation on theme: "TRAINER’S GUIDE|MAQUILIQUIDE U.V INFINITÉ For the First Time, a Sensationally Fresh and Light Texture with Infinite Wear. Flawless, shine-free, poreless."— Presentation transcript:
TRAINER’S GUIDE|MAQUILIQUIDE U.V INFINITÉ For the First Time, a Sensationally Fresh and Light Texture with Infinite Wear. Flawless, shine-free, poreless finish, as if freshly made-up, all day long. Fresh sensation of an infinitely light texture, with perfect adherence. This water-based texture glides over imperfections and fine lines with impeccable fit, without caking. Fade-proof. Natural essential glucose derivatives offer comfortable adherence all day long. Natural semi-matte complexion blooms for infinite flawless finish. Pore-tightening complex improves skin’s texture for a smooth, even skin. Preserves the complexion from shine, sweat and humidity while keeping make-up lastingly intact. RESULTS: Fresh morning perfection wears comfortably… All day long. Non clogging – non-comedogenic Paraben-free Explain the fluid foundation category: Liquid Foundation has high potential for Lancôme. This franchise is growing in Asia. Maqui is a Pillar franchise to support ~50% of Total Foundation in Asia: L^ Japan Liquid Foundations = 9% and falling, vs. 22% market and growing L^ Korea Liquid Foundations = 7% and falling vs. 8% market and growing L^ China Liquid Foundations = high penetration, but slower growth than the market Lancôme is renovating Maquiliquide UV Perfect Forever - the objective is to become number 5 with this franchise. 1> Objective: Build a strong Liquid Foundation Segment > 2007 Photogenic Lumessence Maquiliquide Moist > 2008 Blanc Expert Liquid Maquicrème Infinité > 2009 MAQUILIQUIDE UV INFINITÉ 2> Objective: Capitalize on our MAQUI pillar franchise > 2008 Maquicake UV Infinité renovation Maqui Loose Powder > 2009 NEW MAQUI SLIM CASE
TRAINER’S GUIDE|MAQUILIQUIDE U.V INFINITÉ A NEW-GENERATION FORMULA: FLUID and FRESH TEXTURE THE KEY: A VERY FLUID TEXTURE WITH A LOW LEVEL OF FILLER 1 - EASY AND GLIDING APPLICATION, FRESH EFFECT: % raw materials with a very low viscosity with a high level of water and alcohol (11% alcohol). Alcohol has 2 functions: It strengthens the fresh sensation of water upon application and has a tightening action on pores. Alcohol is the pore tightening agent 2 - COMFORTABLE ADHERENCE AND FAITHFUL FINISH: For the first time, a foundation formula contains a glucose complex. The complex features adherence benefits - its proportion in the formula is optimized: it increases adherence upon application. Improved wear with the complex. 3 - TRANSLUCENT SATIN FINISH: Only 1% filler and full coverage. Two fillers: one filler is spherical; it gives glide upon application. The other is flat, it “levels” the aspect of skin. RESULT: Lines and wrinkles are covered. The film is light, rays of light “pass” the foundation and give translucence. There is only a low level of non-matifying filler. The finish is not dull or cakey, and creates a semi-matte make-up result.
TRAINER’S GUIDE|MAQUILIQUIDE U.V INFINITÉ CHANEL. MAT LUMIERE: A silky and comfortable texture for a matte, slightly powdery and radiant make-up result, all day long. ESTEE LAUDER : Now the flawless look you see in the morning is the look you keep all day. This worry-free, long-wearing makeup stays fresh, looks natural through heat, humidity, non-stop activity. YSL: Absorbs excess oil on skin, and protects against UV rays. Creates a flawless and radiant look. Long lasting wear. SHU UEMURA: A fluid foundation containing water and micro-powder technology. Natural to medium coverage. Smooth, sheer finish. DIOR: Extreme wear. This silky liquid foundation stays flawlessly smooth and looks naturally perfect in any environment. Smoothing, wear and comfort thanks to Nano-Stretch Network™.Waterproof foundation. CLINIQUE: Natural look. Micro-mirrored technology optically resurfaces skin. Oil-free. Non-acnegenic. RMK: The texture is thin and the coverage is medium and buildable. It blends and sinks right into the skin. SPF 14.
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