2. PDAP: Career Development Workshops Get Ready Know yourself and what you want Get Set Present yourself with style GO Make your move Discovering Your Nutrition Career Passion The “Wow” Factor: Resumes & Cover Letters that Stand Out Job Search Strategies that Maximize Results Interview Techniques that Land the Job LinkedIn: Developing Career Connections & Effective Profiles Nutrition Grad School Application Essentials

3. Agenda 1.Introduction 2.LinkedIn Profile Complete Profile Requirements Profile Enhancers 3.Networking 3 Degrees of Separation Building Connections 4.Job Search 5.Summary

4. Introduction What is LinkedIn?

5. Introduction LinkedIn facts and statistics: Over 277 million members in 200+ countries and 170+ industries 9+ million Canadian users Fastest growing demographic of users?

6. Introduction LinkedIn facts and statistics: Users include influencers and key decision- makers Executives from every Fortune 500 company use LinkedIn 90 of the Fortune 100 companies have used LinkedIn as a hiring resource

7. Introduction Why do professionals use LinkedIn? a)To connect with colleagues and industry trends b)To network and exchange ideas with other professionals c)To create a “personal brand” d)All of the above e)a & b

8. Introduction Will LinkedIn get you a job? NO

9. LinkedIn Profile 7 components for a 100% complete profile: 1.Photo 2.Industry & Location 3.Current Position & Description 4.Two Previous Positions 5.Skills & Expertise (3+) 6.Education 7.Minimum 50 Connections

10. LinkedIn Profile Profile enhancers: Summary Headline Status Updates Website Link Twitter Public Profile URL Additional Sections Endorsements Recommendations Groups Contact Preferences

11. LinkedIn Profile Additional Tips: Remember your “personal brand” Use industry keywords and skills Keep your profile “fresh”, update frequently Reposition sections of your profile (as needed) Change settings to accept InMail Change privacy settings to “Public”

12. Networking LinkedIn uses the concept of 3 degrees of separation:    Your “friend” and direct connection A friend of a friend A friend of a friend… of a friend!

13. Networking Build your network on LinkedIn: Add connections Groups “People” search Find Alumni Contacts “Be LinkedIn, or be left out!”

14. Networking Additional Tip: Customize your messages when connecting with new contacts! X

15. Networking Mobile Apps: LinkedIn Mobile LinkedIn Contacts LinkedIn CardMunch

16. Networking: LinkedIn Mobile

17. Networking: LinkedIn Contacts

18. Networking: LinkedIn CardMunch

19. Job Search Using LinkedIn for job search: LinkedIn Jobs Follow companies & influencers Skills & Expertise “People” search

20. Summary LinkedIn is the #1 professional social network, and it is an effective tool that can help you: Create a personal brand Increase online visibility to recruiters/ employers Facilitate new connections

21. Resources blog.linkedin.com help.linkedin.com

22. Connect With Us! www.facebook.com/RyersonCareer www.twitter.com/RyersonCareer www.youtube.com/RyersonCareer Ryerson University Career Development & Employment Centre LinkedIn Profile Advisors www.ryerson.ca/career Contact Information: Location: POD 60 Phone: (416) 979 – 5177 Email: career@ryerson.ca Hours: Mon. – Thurs. 8:30 am – 6:30 pm Fri. 8:30 am – 4:30 pm instagram.com/ryersoncareer