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Beginners LinkedIn Melissa Luna Manager of Employer Relations Career Management Center CSU College of Business.

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Presentation on theme: "Beginners LinkedIn Melissa Luna Manager of Employer Relations Career Management Center CSU College of Business."— Presentation transcript:

1 Beginners LinkedIn Melissa Luna Manager of Employer Relations Career Management Center CSU College of Business

2 Agenda  Why LinkedIn  User Data  Building Your Profile

3 Why LinkedIn  Caters to a BUSINESS audience  #1 on-line business network  Reviewing 1 st and 2 nd level contacts  LinkedIn is a large database (you are a record)  210 million users in 200 countries  Two members joins approx. every second  50% of members are from outside US  Executives from all Fortune 500  85 of Fortune 100 use LinkedIn hiring solutions  86% of talent acquisition recruiters utilize LinkedIn

4 User Data  Average household income - $109,000  Average years of experience – 15 yrs.  Average age – 41 yrs.  36% are “decision-makers”

5  Introducing LinkedIn skills & endorsements Newer Changes

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7  Introducing LinkedIn skills & endorsements  Introducing the NEW LinkedIn profile  Requesting an Invitation Newer Changes

8  Located at:http://www.linkedin.com/profile/sample

9  Introducing LinkedIn skills & endorsements  Introducing the NEW LinkedIn profile  Requesting an Invitation  Video sharing on LinkedIn  LinkedIn open groups Newer Changes

10 Build A Robust Profile  100% complete  Branding and marketing experience and skills  It should be MARKETING-ORIENTED and search engine optimized  Create profile template in word document  Add all addresses (present and past)  Focus on what you can do for the companies or employers that you are interested in  Repeat key words throughout profile

11 100% Profile Complete NEW REQUIREMENTS  Your industry and location  Up-to-date current position (with description)  Two past positions  Your education  Your skills (minimum of 5)  A profile photo  At least 50 connections  Profile Summary

12 Profile Components  Headline

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14 Profile Components  Headline  Updaters:  What are you doing now?  Share links/articles/industry updates  What research papers/whitepapers have you published?

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16 Profile Components  Headline  Updaters:  What are you doing now  What kind of co/position are you looking for  What research papers/whitepapers have you published  Summary, Experience, and Education –Who you are

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19 Profile Components  Headline  Updaters:  What are you doing now  What kind of co/position are you looking for  What research papers/whitepapers have you published  Summary, Experience, Skills, and Education – Who you are  Additional Information and Contact Settings  Blogs, Presentations, or Career Portfolio Content

20 TIPS  Headshot increases profile completion  Hide profile while editing (settings)  Repeat key words  Be careful of personal information  Indicate if willing to relocate and travel  Minimum of 3 skills  Only professional content  50 connections

21 Additional Resources  How To Make Your Profile 100% Complete  eurl=http%3A%2F%2Fgrads%2Elinkedin%2Eco m%2F&feature=player_embedded#t=19  10 Ways To Use LinkedIn” _to_use.html

22 Contact Information Melissa Luna Manager of Employer Relations Career Management Center CSU College of Business Rockwell West 210


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