Presentation on theme: "Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director,"— Presentation transcript:
Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director, University Career Center
Today’s Presentation Introduction to Networking Networking Online LinkedIn: Recruit Your Job University Career Center: How We Can Help
Introduction to Networking What is “networking”? Connecting with others to build professional relationships and gather information Why should I be networking? 70-90% of all jobs are not posted Survey of 45 large companies suggests 1 … Most positions are filled internally but… Referrals are the #1 source of external hires 1 Source: Crispin, G. & Mehler, M. (Feb 2009). CareerXroads 8th Annual Source of Hire Study: What Happened in 2008 and What It Means for 2009. Accessed October 8, 2009 at: http://www.careerxroads.com/news/SourcesofHire09.pdf
Networking Online What is “social media”? Online networking platforms like… Facebook LinkedIn Twitter MySpace YouTube Blogs Why network online? Easy to connect with those you know (and those you want to know) Personal marketing tools – promote yourself
Networking Online Are employers really looking for me online? 45% surveyed by CareerBuilder are screening candidates on social networking sites 2 35% dismissed a candidate based on negative online information 18% solidified a hiring decision based on positive online information 2 CareerBuilder.com (2009). Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey Finds. Accessed October 9, 2009 at: http://tiny.cc/I1bXi
Networking Online Clean up your online image… Google yourself – what’s out there? Delete inactive accounts & update active ones Remove any “dirt” Utilize privacy settings Ask contacts to “keep it clean”
Networking Online Build your personal brand… Who is your target audience? What can you offer these people? How can I connect with them online?
LinkedIn: Recruit Your Job Why LinkedIn?LinkedIn Build your profile on LinkedIn Status: Your status message allows you to share professional updates with your network Photo: Your professional photo allows those you’ve met and previously worked with to quickly identify you. Summary: Summarizing your professional experience and goals allows other users to quickly learn about your background and interests. Experience: Your professional experience is displayed along with any recommendations you have received. Similar to your resume. Education: Your educational background is displayed along with associated activities and honors. Additional Information: Your websites, interests, groups & associations and honors & awards. Recommendations: Recommendations help illustrate your achievements, project credibility, and show why people enjoy working with you. Similar to references. Q&A: LinkedIn Answers allows you to showcase your knowledge and interests. Contact Settings: Your preferences for contact, types of opportunities interested in and privacy settings.
LinkedIn: Recruit Your Job Networking Search Strategy Strategy: Plan your search strategy Define who/what you are looking for: job titles, companies, locations Define keywords: skills, certifications, associations, conferences Define where you will look: search engines, networking sites, job boards Search: Begin your search Refine: Refine your search strategy Filter: try different combinations Fish: find more contacts in your results Flip: what groups are your contacts in? Build: Build your network – who else do contacts know?
LinkedIn: Recruit Your Job Build Your Network Find current professional network on LinkedIn Company Recruiters Company Contacts University Alumni Use your network contacts to get introduced to others Join Groups Participate in and/or post discussions Network with group members – you can send messages to most Join common groups with specific contacts you want to reach Q&A Showcase your knowledge and talent
LinkedIn: Recruit Your Job Companies View employees Related companies Check “new hires” section to see if still hiring Jobs Advanced People Search Location Job Title Company School Industry
LinkedIn: Recruit Your Job Market Yourself Find the right contact: Hiring Manager, Recruiter and/or Key Department Contact Develop your first impression: What will you say/write? Identify contact information & make contact: Network & Connect via LinkedIn Ask for introduction through current contact Send Inmail Send invite to connect Email Google search to find email pattern for company Google search to find email pattern for company Email resume with cover letter Phone Call Find company phone number at site like Hoovers Find company phone number at site like Hoovers Call and ask to be connected to name & position Network: Every interaction is an opportunity to network
LinkedIn: Recruit Your Job Market Yourself Build Your Brand: LinkedIn Facebook Twitter Blogs Groups (LinkedIn, Facebook, Google, Yahoo, etc.) Build Your Network: Invite others Ask for help Brand your electronic signature
Recruit Your Job: Example (LinkedIn) Find top employers in Kansas City with Google “top employers of Kansas” “top employers of Kansas” View Company Website Search LinkedIn for people from that company Company “Garmin” & Location “66213” Company “Garmin” & Location “66213” Network via LinkedIn (introductions, Inmail, invite) Workaround for contact info Look for email patterns Look for email patterns FirstName.LastName@company.com View Hoover’s View Hoover’s Phone number
Recruit Your Job: Example (Position) Find a position you want on a job board Find a position you want on a job board Sample Job Posting Sample Job Posting View Company Website View Company Website Research Company Search LinkedIn for people from that company Search LinkedIn for people from that company Workaround to find Senior System Engineer at Symantec Workaround to find Senior System Engineer at Symantec Advanced search LinkedIn for KU alum Advanced search LinkedIn for KU alum Look for email patterns Look for email patterns FirstName_LastName@company.com Start Networking!
Recruit Your Job: Bonus Idea! You can use Google to find interesting career information! filetype:ppt elevator speech filetype:ppt elevator speech
University Career Center: How We Can Help Online Career Resources: KUCareerHawk.comKUCareerHawk.com Most content is open-access (non-KU students) KU Edwards Campus students visit us at… KUCareerHawk.com/EdwardsCampus KU alumni visit us at… KUCareerHawk.com/Alumni