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Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies.

Published byIsaac Dickerson Modified over 8 years ago

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Presentation on theme: "Introducing. The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies."— Presentation transcript:

1 introducing

2 The digital division of ZPR Conceived in Jan 2013 Offering a multimedia approach to 21st century communications strategies

3 create content amplify messages digital strategies be social what we do

4 Bring stories and campaigns to life

5 sharing news and stories digital PR social sharing client media

6 digital PR social sharing client media social media video blogs news research syndication visuals paid media websites internal comms CRM comms paid advocates Twitter Facebook Google+ YouTube Vimeo Foursquare Linkedin blogrings colleagues forums events photography infographics podcasts advocates quotes industry insight history + context newswire VNR exclusives subscribers

7 how we do it agree target audience create and collate multi-media content measure success disseminate content maximise cross media links

8 Market leading PR company Track record in developing stories and campaigns Successful blogger strategies Successful social media campaigns Successful digital content placement Our credentials

9 Work with you to agree our objectives Target audience media reach and frequency Tracking Blogger reach and forums Social media reach YouTube hits Tracking traffic to owned content Cost per reach Sentiment Sales How do we measure it?

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