2. The essential social toolkit

3. Introducing Facebook, LinkedIn, Twitter and Blogs How do they fit into the bigger social media picture? What differences are there between each tool? What is each good for? (eg. SEO, traffic to your site, brand exposure, customer communication) What are the benefits of using them for brands and business? Measuring and monitoring

4. Facebook pages Great for Branding Engagement Advertising/Promo tions Limitations Facebook rules Data ownership Paid options Promoted content Ads Apps Targeting/audience data

5. Twitter Great for Real-time news Monitoring Engagement Limitations 140 characters Disposable content Paid options £15k for promoted tweets Audience data Ad targeting

6. Blogs Great for Detailed original content Building communities SEO and brand building Limitations Time intensive

7. Linkedin Great for Professional networking Groups and forums Expert collaboration Limitations Limited access for free Paid options Pro accounts Ads

8. Youtube/Vimeo/etc… Choose the right network for your content – Vimeo has a great design community. You tube has more reach. Google+ Adds link relevance to content for Gogole search – helps SEO! Others Foursquare, Pinterest, Instagram, Vine, etc… Try them out…early adopters can win big!

9. Let’s look at some real world examples