1. A/B Testing with Google Optimizer Presented by Pete DuMelle PD Design, Inc Brought to you by UniForum Chicago HTTP://PDDESIGNINC.COM

2. Overview What is A/B Testing How to use Google Optimizer Other ways to use A/B Testing

3. A / B Testing

4. Google Optimizer Free Website testing and optimization tool Helps optimize site design and content Helps increase revenue and ROI

5. How it works Design two or three different pages Sign up for a Google account Add some Java code to a few of the pages Let Google track and direct web traffic You view the reports

6. How to set up Design your two or three webpages Go to www.google.com/websiteoptimizerwww.google.com/websiteoptimizer Login with google ID or make an new account

7. How to set up (continued)

11. Reporting

12. Plug-Ins for CMS Drupal http://drupal.org/project/google_website_optimizer WordPress http://websiteoptimizer.contentrobot.com/ Joomla http://www.compassdesigns.net/joomla-tutorials/how- to-use-google-web-optimizer-in-joomla

13. Other usages for A/B Testing Email Campaigns MailChimp.com (built in feature) Manually 25% Version 1, 25% version 2 Links bit.ly (share, track, and analyze your links.) Post, Social Media, Articles

14. Key Points Google Optimizer Free Easy to setup Works with CMS Good way to test designs and content Works in combination of Google Analytics A/B Testing Is not just for web pages

15. Pete DuMelle PD Design, Inc. 847-769-7495 pdumelle@pddesigninc.com Presentation http://www.pddesigninc.com/BusinessBuilding.shtml Articles http://ezinearticles.com/?expert=Peter_DuMelle Thank You