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How To Get Leads From The Internet By Alexei Kouleshov.

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Presentation on theme: "How To Get Leads From The Internet By Alexei Kouleshov."— Presentation transcript:

1 How To Get Leads From The Internet By Alexei Kouleshov

2 Who Am I? Technical Expert Behind Andrew and Daryls Online Success Google Adwords Qualified Professional Specialize in Web Design for ROI Social Media Expert Online Marketing Strategist Faculty Member Of Create PT Wealth Faculty Member Of Our Internet Secrets Work With Australian Leading Marketers

3 Our Internet Secrets Ebooks Membership Sites Free Publicity Social Media Writing Best Seller Books Blogging Copywriting Ebay And more…

4 Example Your Easy Web Solutions

5 Questionaire Do you have a website? What is the purpose of the site? Do your visitors get what they came for? How do people find your website? Do they come back to your website? Are you tracking what is happening on your site? How can you improve your website?

6 What are your goals? Drive More Traffic? Be an Authority/Expert in your area? Sell products/services? ROI?

7 What is Lead for Personal Trainer? Phone Call Facebook message Face to Face

8 How Can You Get Leads From Internet? Before anything, research Keywords – Google keyword toolGoogle keyword tool Analyze your website Get keyword ideas Start with low hanging fruit (geographically defined) Long tail keywords

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10 How Can You Get Leads From Internet? Pay Per Click Advertising Google Adwords Yahoo Search Marketing Facebook Social Ads Search Engine Optimization Video Marketing Social Media Marketing Directories and Business Directories Article Marketing Other…

11 Before you start you MUST. Have a website Have Good Content (relevant and updated) Have a clear call to action Right website structure Pages Named Properly XML Sitemap Link set properly Meta tags Google Analytics Installed

12 Ideally What You Need Optimized website Name and Capture (optin) Page for every keyword Updated unique content Call to action in content and on website 90% free 10% selling

13 Optin Free information Problem -> Solution (Based on 80% business) Follow up sequence of s Relationship

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20 Lead Generating Strategies Pay Per Click Advertising Google Adwords Yahoo Search Marketing Facebook Social Ads Search Engine Optimization Video Marketing Directories and Business Directories Article Marketing Other…

21 Google Adwords Get on the first page of Google almost instantly Specify the exact keywords Pay only for real clicks (safe mechanism) Define Geographical area Get real data See what works by analysis and conversion tracking

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23 Google Adwords Fundamentals Campaign Ad Group Keywords Ads Daily Spend limit Cost Per Click

24 Google Adwords Make sure that you do keyword research Make sure that your pages keyword rich The ad must contain keywords The ad must contain call to action Setup separate ad groups

25 Example Keyword personal trainer north sydney Ad

26 Search Engine Optimization Keywords must appear in Title Meta tags H1 or/and H2 Content Links Links from other websites

27 Search Engine Optimization

28 Automate process of backlinking Onlywire Broadcast to dozens of social networks Get backlinks

29 Video Marketing Make sure that you do keyword research Name video according to your keywords Have a link within that video Description and tags must be keyword rich Submit to more then one video service

30 Search Engine Optimization

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32 Video Marketing Strategy Create into video Create 10 videos on FAQ Create 10 videos on SAQ Get video testimonials Name and tag according to keywords Submit to multiple video services Use tubemogul

33 Social Media Broadcast your message through wide audience Twitter Facebook Linkedin Easy for people to follow you Build trust and relationship

34 Directories and Business Directories Places that have clients before you Exposure to different audience Different way of searching the internet Call your listing by your service nature Directories startlocal.com.au truelocal.com.au hotfrog.com.au yellowpages.com.au Other

35 Article Marketing Articles words FAQ and SAQ Submitted to a number of directories Linking back to your website Google and Yahoo love them

36 Your Website

37 What should your website be Clear call to action Build list Have good user experience Be up and running all the time Optimized for your business Easy to modify and add content

38 Wordpress Content Management System

39 Traffic for andrewanddaryl.com

40 What I Did Last Year Our Internet Secrets Setup a website with Optin 3 Videos 4 Blog posts

41 What I Did Last Year

42 Results 5 Weeks Targeted visitors per day 207 optins 37 s sent 22 people signing up for workshop 3 people buying at workshop

43 What can you expect Targeted visitors per day 1-3% Conversion rate List depends on how inviting your offer is

44 Success Stories

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51 Fitness Trainer Grange Example

52 What Can I Offer You? Website Like Website Analysis/Critique Setup Your Google Adwords Campaign Setup Your Google Analytics Setup Your Social Marketing Coaching With Me Tickets To Our Internet Secrets Workshop Members only instructions area on How-To Ready To Go Onlywire Account Help developing and submitting 20 videos Articles written and submitted to boost Rankings My Personal Copy of Our Internet Secrets Book

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54 Testimonial Brett Davis

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56 How Much Is This Going To Cost?

57 Packages Bronze Website Critique and Plan of Action Silver Website Setup/Redesign Based on Wordpress Gold Website Setup/Redesign Based on Wordpress Google Adwords Campaign Setup Social Media Campaign Setup Tools To Repeat The Process Yourself Training Videos Optin guidance

58 Bronze Package Analysis of your current website Stucture Optimization Google Indexing Traffic strategies for your website Points of improvement for your site 30 Minute phone call with me Yours Today For $550

59 Silver Package Complete Wordpress CMS Website Design/Redesign***$1997 Sitemap Submitted To Google$97 Google Analytics$97 1 Hour Coaching With Me ($240 p/h) $240 Aweber optin$397 Total Value $2828 Yours Today For $1997

60 Gold Package Complete Wordpress CMS Website Design/Redesign$1997 Sitemap Submitted To Google$97 Google Analytics$97 Google Adwords Campaign Setup$900 4 Hour Coaching With Me ($240 p/h) $960 Aweber optin + funnel strucutre$897 Training Videos For Wordress and Aweber$497 2 Tickets To Our Internet Secrets Workshop$3997 Ready To Go Onlywire Account$ Articles Written For Your Keywords$200 Website linked to Facebook, Twitter and Linkedin $197 Total Value $10038 Yours Today For $3997

61 Questions?


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