What is a campaign? Method to track traffic from multiple sources to your site (page)
Why use campaigns? See exactly where your traffic is coming from Compare results over time Test different content Learn how different mediums/content/sources contribute to goals
How it works Parameters attached to a URL http://www.ualberta.ca/? utm_source=homepage &utm_medium=web &utm_content=testing &utm_campaign=GASemhttp://www.ualberta.ca/? utm_source=homepage &utm_medium=web &utm_content=testing &utm_campaign=GASeminar
Parameters all use utm_paramName in the URL Source Medium Content Campaign Name
Source Source of traffic from this campaign. Examples: uofa homepage, email newsletter, poster.
Medium Medium used to get to site: email, web, print
Content Specific content of an ad, link, version of site. Content is valuable for segmenting and testing different messages – see which version of a call to action works better.
Campaign Name Name of campaign – if you are creating a campaign that will have many different links back to the website, the Campaign Name can be used to filter all the results.
Remember Campaign parameters are case sensitive
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