Visitors: Behaviors New vs. Returning – Are they are new or returning visitor? Frequency & Recency – Number of times the visitor returned to your site. – How often they returned. Engagement – Length of visit.
Advertising Only applies if you are using AdWords
Traffic Sources: All Traffic Direct, Referrals, & Search Where does your traffic come from? Search, Referral Direct Paid
Traffic Sources: SEO Integrate with Google Webmaster Tools Show Queries that lead to your website Landing Pages & Geographical too!
Content: Overview Pageviews Unique Pageviews Exit Pages Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
Conversions Goals How to setup Confirmation page
Monthly Review Process Exclude your own IP network Setup 1 hour per month to review. Review Overviews. Compare Months and Years Research negative trends. Conversion Rate Optimization – Setup conversion test. – Change one thing and track.
What is Next Review your Website – Integrate Google Analytics if Needed. – Review your Analytics Make Changes and Test