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BASIC WEB ANALYTICS INTRO JT Pedersen

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Presentation on theme: "BASIC WEB ANALYTICS INTRO JT Pedersen"— Presentation transcript:

1 BASIC WEB ANALYTICS INTRO JT Pedersen

2 What Are Analytics? Gathering Measuring Evaluating Reporting of…Stuff Why Care? The ability to make Informed Decisions Photo credit: Jason Antony

3 What Kinds of Stuff? Screen Resolutions Browsers Countries

4 What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles

5 What Kinds of Stuff? Screen Resolutions Browsers Countries New vs Return Devices Hot Articles Dead Articles Sources Keywords

6 Google Analytics Quick Introduction

7 Google Analytics Google-provided script after account creation

8 Google Analytics Dashboard

9 Google Analytics Traffic Sources

10 Google Analytics Geographic Origin

11 Google Analytics Geographic Origin

12 Google Analytics Breakdown Visitors New/Return Browser Used Connectivity

13 Google Analytics Mobile Users Similar general stats… 84% longer visit

14 WordPress.com Stats Free Plug-In, Easily Employed

15 WordPress.com Stats

16 Traffic definitely reflects your own activity. Strong content delivery rewarded by viewers Stumble, even a bit, and the impact’s immediate

17 WordPress.com Stats

18

19 Real World Examples Project Hosting Sites Direct Mail Landing Pages (Campaign Tracking) Blog acceptance Popular Articles Or, never do again… Activity Sources (Li, FB, etc.) Product Development Platform Support eCommerce Conversions

20 Questions… JT Pedersen


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