Who am I? Joyce Raby Technology Consultant / Social Media Coach Joyceraby.com Joyce@joyceraby.com
Best Social Media Quote Ever Social Media is like teen sex. Everyone wants to do it. No one knows how. When its finally done, there is surprise that its not better. - Avinash Kaushik Analytics Evangelist Google
Second Best Social Media Quote Go live among them. - Joyce Raby (if you want to engage your community you must first listen to what they are already saying)
You Must Listen First Search Google, Yahoo, Bing, Twitter, YouTube, blogs, and important content sites for: Organization name, program, services, & key individuals Competitors' names, programs, services, and key individuals
Choosing Your Tools: Dont Try and Do Everything at Once Pick a tool based on who you are trying to reach what your supporters are using what your goals are how much time you have Hundreds of tools exist. Don't assume Facebook, Twitter, or MySpace is the right tool for your goal!
Person to person have you seen us online? By newsletter or blog What do you use to connect? Email Survey (just a few questions!) Website/Blog Survey (Google Forms works well as a survey tool and it is free!) What does asking look like?
Always include logo, name, website URL, concise description of your business Post a variety of content, including content from other organizations (listen and add value) Participate regularly Integrate these activities with other marketing efforts Interact with local and national industry/ community What does Good Social Media look like?
Engaging Your Community Possible Activities Ask questions and solicit feedback Get to know community members and point out items of interest to them Listen to what they have to say Introduce followers Integrate your online & offline activities
Social Media Is a Conversation talking online Dealing with negative feedback Content is king Search engine optimization
It's an Evolving Strategy Pick something small (what do you want to market?) Pilot (create and launch) Evaluate (did you accomplish your goal?) Adapt/adjust based on feedback and your experience Do it again….forever.
How to Measure Engagement Search Google, Yahoo, Bing, Twitter, YouTube, blogs, and important content sites for Organization name, program, services, & key individuals Competitors' names, programs, services, and key individuals Track fans/friends/followers, comments/retweets/likes, web page visits, and so on
Define Your Metric We learned something about our community we didnt know before Number of influential people who tweet about us Number of nice things tweeted about us Number of influential blogs that wrote about us Number of direct conversations we had Amount of useful, meaningful feedback
Resources We Are Media Project http://www.wearemedia.org/ Beth Kanter http://www.bethkanter.org/ Mashable http://www.mashable.com Chris Brogan http://www.chrisbrogan.com/
Need More Help? Social Media Audits Social Media Plans & Strategy Create/Measure Specific Social Media Campaigns Joyce Raby, firstname.lastname@example.org@joyceraby.com