1. > Technical Information

2. Color Concept System It is one of the most versatile and technologically advanced dyeing systems. This guide was designed to provide all the information you need to achieve perfect dyeing results. Colors are life: a colorless world would be a lifeless one.

3. Brilliant One of the most current and advanced coloring systems in the world Not only designed to condition the hair, which is common in today's advanced industry. It is also designed to maintain the full integrity after the color process by protecting the hair fiber from common chemicals found in hair coloring All while concluding with a natural, brilliant, and competitive end result

4. > a highly creative permanent colour > with high quality pigments > the new patented NanoBioGenius technology > a conditioning and protective cosmetic base > a pleasant honey fragrance > enriched with special natural ingredients > minimum content of ammonia > Complete grey hair coverage > highly choice of shades

5. characteristics & benefits > a color very simple to use: –Simple choice of shade –Simple mixture with the oxidizing emulsion –Easy to distribute on hair –Easy to rinse out –Stabile and truthful colors –Excellent results > 69 mixable shades to express the maximum of creativity, to satisfy every desire on color of your client

6. characteristics & benefits > high percentage of pigments to guarantee a perfect covering of grey hair > highly pure pigments - 98% to 99,5% - assure intense and brilliant reflexes > permit real colors with major reflex intensity > stable, truthful and long lasting shampoo after shampoo > gives absolute shine and vibrant colors.

7. characteristics & benefits active ingredients characteristicsbenefits polyquaternium 22 a highly conditioning cationic agent condition the hair during the color process condition and soften hair, facilitating comb ability Milk proteins conditioning and integrating the structure gives strengths and protects hair structure,

8. active ingredientscharacteristicsbenefits mango, raspberry and mandarin extracts hydrating, nourishing and emollient action during color process leaves hair soft, comb able and nourished sunflower oil protective, nourishing and conditioning guarantees a better and long lasting color, protecting hair against free radicals natural honey Conditioning an the cuticle layer and extremely protective and lenitive on scalp intensify the luminosity, hydrating the cuticle layer

9. < NanoBioGenius Technology, a patented system that allows a better penetration of precious active ingredients for hair. It’s based on Nanotechnology, a molecular technology that helps transform active ingredients into nanometric particles, extremely small sized, smaller than a micrometer, aiding a quick penetration and an intense, deep and long lasting action characteristics & benefits

10. > carbocysteine, a cysteine derivate, is a structural hair amino acid, penetrates deeply, restructuring and strengthening internal hair structure. > wheat hydrolyzed proteins find their place among cuticle layers, strengthening it and repairing damaged areas. > polyquaternium-10 and methicone find their place among cuticle layers, giving long lasting hydration and maximum shine, enhancing color tone and protecting it in time. > polishing molecules give absolute and long lasting shine. characteristics & benefits

11. action

12. Action of NanoBioGenius Technology fase 1 Carbocysteine, a cysteine derivate, is a structural hair amino acid, penetrates deeply, restructuring and strengthening internal hair structure.

13. Action of NanoBioGenius Technology fase 2 Wheat hydrolyzed proteins, polyquaternium-10 and methicone find their place among cuticle layers, strengthening it and repairing damaged areas, giving long lasting hydration and maximum shine, enhancing color tone and protecting it in time

14. Action of NanoBioGenius Technology fase 3 Polishing molecules give absolute and long lasting shine.

16. Clinical test

17. The range > creative permanent colour, chose to adopt the international grading system to indicate the levels > hair color, be it natural or artificial, is examined by two parameters: 1. color depth (i.e. light or dark); grades are called “levels”. 2. color tone, meaning the particular highlights we may perceive in each level.

18. livelli

19. > The kind of hue is shown by a number after the comma, consisting of either one or two digits example: 7,4 copper medium blond > If there are two digits, then the first shows the major (predominant) tone, and the second an undertone example: 7,43 golden copper medium blond > If the first digit is zero, then the tone shown by the second number will be quite soft. example: 7,03 natural warm medium blond tones

20. numberdescription -----naturals,1ash,3golden,eexotic naturals,4copper nomepremixed,5mahogany,6red,7violet tones

21. > the range is composed of 10 tonal series > 1 corrective series > 1 ultra blond series > 1 neutral booster The shades

22. What’s in a tube?

23. Exception to Rule

24. Naturals 1 black 3 dark brown 4 medium brown 5 light brown 6 dark blond 7 medium blond 8 light blond 9 very light blond 10 platinum lightest blond

25. > The natural series is the one which is closer to a natural neutral hair color. The formula of this series does not include any predominant pigment, so that the proportional amount of the three primary colors is well balanced. It is a neutral series, whose colors tend to be cool rather than warm. > Using a product in the natural series on grey hair will determinate a total grey coverage and achieve a natural looking result. You may also use it in combination with other tone series if besides covering up grey hair the presence of specific nuances is also desired. Naturals

26. exotic naturals 5,e natural exotic light brown 6,e natural exotic dark blond 7,e natural exotic medium blond 8,e natural exotic light blond

27. > The natural exotic series is characterized by a perfect balance of gold and copper tones, resulting in warm, innovative shades—a completely new way meaning for the term “natural”. > On both white and natural hair we suggest not to mix it with other tone series in order to preserve its peculiar and original shade and also to be able to achieve the result shown in color charts. > This series can provide full cover-up with a warm shade. Exotic naturals

28. Sensual warms 6 cacao 6 havana 7 hazelnut 7 beige havana 8 golden havana 8 brown sugar 9 light caramel 9 sand

29. > The sensual warm series is characterized by the presence of a peculiar mix of cool and warm tones. > Recommended when the goal is to create colorful, refined, deep and vibrant hair colorings. > We suggest not to mix it with other tone series in order to be able to achieve the result shown in color charts, thus preserving their peculiar color. Sensual warms

30. ash 5,1 ash light brown 6,1 ash dark blond 7,1 ash medium blond 8,1 ash light blond 10,1 ash platinum lightest blond

31. > The natural ash series is characterized by the presence of cool blue tones in nuances 5.1, 6.1, and 7.1, and cool violet ones in nuances 8.1 and 10.1. > Recommended when you need to effectively counter unwanted warm (golden to red) tones. This tone series is meant for hair lightening whenever you desire to achieve a neutral result on medium to thick hair, or classed in the intermediate-to-dark levels, because these hues can offset natural pigmentation, which would otherwise manifest itself after lightening. It is a perfect choice to create beige shades and cool highlights. > However, we suggest not to use it if grey hair exceeds 30% to avoid a dull or artificial-looking result. ash

32. golden 5,3 golden light brown 5,34 copper golden light brown 6,3 golden dark blond 6,34 copper golden dark blond 7,3 golden medium blond 7,34 copper golden medium blond 8,3 golden light blond 9,3 golden very light blond

33. > The golden series is characterized by the presence of well-marked golden tones. > Recommended when the goal is to obtain a rich golden tone or to warm up unwanted cool shades. > In combination with the natural series it is a good choice to cover grey hair as long as the desired final result is a slightly to markedly golden tone. golden

34. copper 5,4 copper light brown 5,43 golden copper light brown 6,4 copper dark blond 6,43 golden copper dark blond 7,4 copper medium blond 7,43 golden copper medium blond 7,44 intens copper medium blond 8,4 copper light blond 8,43 golden copper light blond 8,44 intens copper light blond

35. > The copper series includes very bright colors defined by the presence of true copper tones. > The copper series also includes some nuances specially suitable for hair repigmentation purposes. copper

36. mahogany 4,5 mahogany medium brown 5,5 mahogany light brown 6,5 mahogany dark blond 6,56 red mahogany dark blond

37. > The mahogany series is characterized by the presence of soft red/violet shades, added to a neutral natural base. mahogany

38. red 5,6 red light brown 5,66 intens red light brown 6,6 red dark blond 6,66 intens red dark blond 7,66 intens red medium blond

39. > The red series includes hues defined by the presence of “true” reds. The red dye will thus become intensive, bright and vibrant. red

40. Violet 4,7 violet medium brown 5,7 violet light brown 5,77 intens violet light brown 6,7 violet dark blond 6,77 intens violet dark blond

41. > The violet series is characterized by the presence of strong violet tones. Violet

42. Fantasy black BB blue black

43. > includes the deep tone black. > Its use is suggested on natural bases also in presence of 100% gray hair.. fantasy black

44. Correctives O orange Y yellow R red V violet B blue

45. > In the case of correctors, the formulation does not refer to a well defined level, but to a specific shade. > This aspect will affect the result as you try to neutralize or enhance a given shade, whatever the level may be. Correctives

46. > The maximum amount of corrector should never exceed 50 % of the formula: 1 part of corrector, 2 parts of. > Add oxygen only when lightening the hair es. 40 ml del creative permanent colour + 20 ml del intensificatore (totale 60) + 90 ml del H2O2. > Non aggiungere l’ossigeno quando si lavora in deposito es. 30 ml del creative permanent colour + 15 ml del intensificatore (totale 30)+ 45 ml del H2O2. Mixing ratio for correctives

47. Ultra Blond 900 natural ultra blond 901 natural ash ultra blond 903 natural gold ultra blond 907 natural violet ultra blond

48. > The distinguishing feature of the Ultra Blonde series is a greater lightening power. > For perfect results you should use it on baseline natural levels of 5 (light brown) or higher. > This series is not intended to cover grey hair, although it may still be used as long as white hair does not exceed 30%. Ultra biondi

49. Booster C neutral

50. > Rather than a corrector, this should be regarded as a versatile product to be combined with the various shades to increase the lightening effect. > Or used as a standalone product as a soft lightening gel. > Using C together with the shades of our milk_shake creative permanent colour (¼ of the formula) you will be able to enhance the lightening effect by one level. > The C formula, used alone with milk_shake (20/30/40 Vol.), works as a shadeless lightening gel. Booster “neutral”

53. > These are four oxidizing emulsions specially designed to achieve a synergetic effect when used with milk_shake and so express the pigments of the formula to a greater extent. > Creamy and conditioning characterized by an agreeable scent, they always exert a delicate action on hair and scalp owing to the presence of special emollient and protective substances.

54. active ingredients featuresbenefits milk proteins marked conditioning and integration effect on hair structure protect the hair making it’s structure tougher mango extracts Nourishing, moisturizing and emollient during the color development stage Leaves hair soft, well nourished and easier to comb

55. active ingredientsfeaturesbenefits honey extract conditioning effect on hair shaft, strong soothing and protective effect on the scalp Enhance shine and cuticle moisturizing Integrity 41®, (Heliantus annuus), A patented protective antioxidant substance guarantees a better and long lasting color, protecting hair against free radicals conditioning and moisturizing agents hair conditioning and moisture makes the hair softer and so easier to comb

56. Recommended whenever you need to darken the hair or preserve the current natural baseline color. Limited lifting power, up to one level at most. Also recommended for repigmentation treatments. 10 vol. / 3%

57. Recommended whenever you need to preserve the current natural baseline color, to cover grey hair and to color and lighten the hair up to two levels. 20 vol. / 6%

58. Recommended whenever you need to color and lighten the hair up to two or three levels. 30 vol. / 9%

59. Recommended whenever you need to dye and lighten the hair up to three to four levels. Moreover, this is the specific emulsion you must use in combination with Ultra Blond shades. 40 vol. / 12%

60. 1 +1 ½ on al the shades (no UB) 50 ml di milk_shake creative permanent colour + 75 ml di milk_shake 10/20/30/40 vol. processing time 30-35 min. (look oxidizing emulsion chart) + mixing ratio

61. 1 +2 only with Ultra Blond 50 ml di milk_shake creative permanent colour UB + 100 ml di milk_shake 40 vol. processing time 40-45 min. + mixing ratio Ultra Blonds

62. > apply the mixture on dry, unwashed hair. (Only in case of very oily hair or full of styling products residues, shampoo before colour application). application

63. > Colouring with darker level or same level colour: apply the mixture from scalp area through the > length and ends. Processing time 30 minutes. first application on natural hair

64. > Colouring with lighter colour: apply the mixture 2 cm from the scalp to length and ends. Processing time 15 minutes. Prepare again the same mixture and apply on scalp area. Processing time 30-40 minutes. It’s recommended to apply on length and ends a percentage of higher than the one used on scalp area, to obtain a shining and intense colour result first application on natural hair

65. > Colouring with Ultra Blonds: apply the mixture 2 cm from the scalp to length and ends. > Processing time 20 minutes. Prepare again the same mixture and apply on scalp area. Processing time 30-40 minutes. first application on natural hair

66. apply part of mixture on visible new growth area. Processing time 20-25 minutes. Then, to refresh colour on length and ends apply the remained colour and time additional 5-10 minutes. If necessary, on last minutes timing, extend the colour from roots to ends to tonalize. retouch

67. retouch with Ultra Blonds: Retouch with Ultra Blonds: apply the mixture on visible new growth area. Processing time 40-45 minutes. Then, to refresh colour on shaft and ends apply the remained colour and time additional 5-10 minutes.

68. > at the end of the processing time, add a small amount of lukewarm water and emulsify to tonalize, then rinse out thoroughly and shampoo with a z.one concept™ moisturizing shampoo. rinsing

69. technical material

70. > roller colour bar > This makes color analysis easier, helps you to predict the results and enables hairdresser and customer to communicate more plainly > Such a tool can be useful to motivate a possible change, allowing people to visualize alternatives they never thought of, as well as to promote hair coloring and its diverse aspects. > However, you should never forget that these colored wisps are meant only as a reference to visualize depth and tone of a given color shade, not the outcome of the actual coloring process.

71. > technical workbook

72. > This guide was designed to provide all the information you need to achieve perfect dyeing results. > To create a strong and powerful common z- one concept™ color language > To create a new professional habit for a correct color consultation > To create new clients and to make existing clients loyal to the brand

73. > colorimetric kit

74. Description: > The colorimetric kit contains basic education material and tools, to inform and assist the hairdresser to obtain: an excellent consultation a correct diagnose a color with a great result > A source of inspiration and motivation for the professional colorists > colorimetric kit

75. Objective: > To create a new powerful working procedure to obtain excellent results in the salon and during the color seminars > To create a new professional habit for a correct color consultation > All our salons will use are products in a correct way > A correct formula means satisfied clients > colorimetric kit

76. > Disco cromatico

77. > colorimetric kit > Disco cromatico

78. > colorimetric kit > Disco cromatico

79. > colorimetric kit > Disco cromatico

80. > colorimetric kit > Disco cromatico

81. > Levels– underlying natural pigments with correctors > colorimetric kit

82. > Levels– underlying natural pigments with correctors

83. > colorimetric kit > Levels– underlying natural pigments with correctors

84. > colorimetric kit > Find the level

85. technical education What can we do to obtain excellent results insert with color sales education Proposing 2 to 3 hours of color education in the salon Or Proposing 1 day color seminar class with 20 hairdressers, giving the color presentation on power point in the morning and coloring models in the afternoon

86. result education quality credibility loyal clients

87. CAN YOU IMAGINE A WORLD WITHOUT COLORS