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CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

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Presentation on theme: "CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …"— Presentation transcript:

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2 CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

3 CONCEPT A project that was conceived and developed in the scent of Italian atmosphere … DESIGN

4 CONCEPT FASHION A project that was conceived and developed in the scent of Italian atmosphere …

5 CONCEPT BEAUTY A project that was conceived and developed in the scent of Italian atmosphere …

6 CONCEPT TASTE A project that was conceived and developed in the scent of Italian atmosphere …

7 CONCEPT … THATS(O) THE NEW 2014 PROJECT

8 CONCEPT It 's the first and revolutionary concept of LIGHT & BRONZE professional spray. For the first time a single device can offer 3 professional spray treatments (face and body) that will ensure for the customer to reach the desired skin color. The treatment has a double meaning because it combines: immediate effect (bronzer or illuminating) treatment of skin care results in the medium/long term.

9 VISUAL

10 THAT'SO BEAUTY ESPRESSO TREATMENTS ESPRESSO ULTRA TAN EFFECT LATTE BRIGHT-LIGHT EFFECT CAPPUCCINO BRIGHT-TAN EFFECT

11 ESPRESSO ULTRA TAN EFFECT Spray Tan Treatment for an intense immediate effect. The color of the skin is achieved in few seconds by using the lotion "That'so Sun Makeup Ultra Dark" that is delivered through the appropriate spray gun (brown color) of the equipment That'so Beauty Espresso. The tanning effect on the skin occurs instantaneously thanks to the "bronzer" contained in the professional cosmetic. This effect is intensified during the subsequent four hours due to DHA (dihidroxyacetone). This molecule of sugar extraction, acting on the stratum corneum surface developing a natural reaction (polymerization), which creates the appearance of protein burnished giving a color similar to the real UV tanning (without stimulating melanin).

12 ESPRESSO ULTRA TAN EFFECT The naturally golden color will last about 5 days and gradually disappears with the normal cellular exfoliation, without leaving spots on the skin or artificial color (yellow / orange). The lotion "That'so Sun Makeup Ultra Dark" has the following features: natural and delicate fragrance moisturizing active ingredients (Aloe Vera) anti-aging active ingredients (Matrixyl ®) that make it a true elixir of health and beauty to the skin.

13 LATTE BRIGHT-LIGHT EFFECT Spray Brightening Treatment for an intense immediate effect. The color of the skin is achieved in few seconds by using the lotion "That'so Pure White BioLight" that is delivered through the appropriate spray gun (white) of the equipment That'so Beauty Espresso. The skin lightening and brightening effect occurs instantaneously thanks to the pigments contained within the cosmetic formula, reducing skin imperfections, giving the complexion uniformity and homogeneity (primer effect). Thanks to the cocktail of active ingredients in the lotion, you also get a lightening and brightening effect in the medium/long term by inhibiting the production of melanin and uneven reducing brown spots epidermis.

14 LATTE BRIGHT-LIGHT EFFECT In addition, "That'so Pure White BioLight" guarantees: Immediate lifting effect: a powerful complex of active ingredients on the skin creates a lightweight elastic film that smoothes and reduces the signs of aging and fatigue. Anti-aging effect: the peptide latest generation "Timp Peptide" is able to fight wrinkles, loss of firmness and give radiance to the skin. The lotion is enriched with "Vitamin C" which helps to reduce the signs of aging. Hydrates: thanks to Jojoba oil and natural moisturizing factors. Media sunscreen: to protect from sun rays, harmful to the aging of the skin.

15 CAPPUCCINO BRIGHT-TAN EFFECT Smoothing and Slightly Tanned Treatment with immediate effect. The color of the skin is achieved within seconds through the combined use of the two lotions "That'so Pure White BioLight" + "That'so Sun Makeup Ultra Dark. FIRST STEP – LATTE TREATMENT: Firstly apply the lotion "That'so Pure White BioLight", delivered through the appropriate spray gun (white) of the equipment That'so Beauty Espresso. The effect of uniform and homogeneous skin occurs instantaneously thanks to the pigments contained within the cosmetic formula reduces skin imperfections and creating the 'Primer effect.

16 CAPPUCCINO BRIGHT-TAN EFFECT STEP TWO - "ESPRESSO TREATMENT: As soon as the lotion "That'so Pure White BioLight get dried, proceed with treatment "Espresso". The light tan color of the skin is achieved in a few seconds by using the lotion "That'so Sun Makeup Ultra Dark", delivered through the appropriate spray gun (brown color) of the equipment That'so Beauty Espresso.

17 THAT'SO BEAUTY ESPRESSO EQUIPMENT

18 Features turbine 2 guns supplied already adjusted (correct mix of air and lotion): brown spray gun for the lotion "That'so Sun Makeup Ultra Dark" (can be cleaned with water) white spray gun for the lotion "That'so Pure White BioLight" "(can be cleaned with denatured alcohol) special steel nozzles 0.5 mm - Microcore System easy to use thanks to the simple knob adjustment functions: on/off spray quick dry turbine power: 450W voltage: V~50HZ dimensions: L 30cm – P 20cm – H 30cm THAT'SO BEAUTY ESPRESSO EQUIPMENT

19 PROFESSIONAL LOTIONS THATSO SUN MAKEUP ULTRA DARK Ideal for those who want an immediate, smooth and beautiful tanning treatment. The bronzer gives an immediate golden color. With the introduction of an innovative anti-aging ingredient (Matrixyl ®), the lotion helps to reduce wrinkles and signs of aging. Contains 10% DHA and has been specially developed to increase the moisturizing of the skin thanks to the active ingredient Aloe Vera included in the formulation. The formulation is paraben-free. Size: 1000 ml

20 THATSO PURE WHITE BIOLIGHT The skin lightening and brightening effect occurs instantaneously thanks to the pigments contained within the cosmetic formula, reducing skin imperfections, giving the complexion uniformity and homogeneity (Primer effect). Thanks to the cocktail of BioLight active ingredients contained in the lotion, you also get a lightening and brightening effect in the medium / long term by inhibiting the production of melanin and uneven reducing brown spots epidermis. The formulation is paraben-free. Size: 500 ml PROFESSIONAL LOTIONS

21 RETAIL PRODUCTS THATSO SUN MAKEUP ON THE GO DARK Ideal to take always with you for having, at any time, an instant, smooth and naturally beautiful tan. Few seconds, a simple touch... just like makeup … and face, neck, décolleté, arms, legs will be perfectly tanned. A wonderful tan color that only the Sun Makeup products can give you! 2/3 days of super tan whenever you want, directly on the skin. The formulation is paraben-free. Size: 125 ml

22 THATSO PURE WHITE ON THE GO INSTANT BRIGHTENING Ideal to reach a lightening and smoothing skin effect with immediate and long-term results. The active ingredients reduce and prevent skin imperfections (dark spots) and make the skin bright and radiant. Also provides a purifying and anti-pollution actions, anti-oxidant and SPF (sun protection) The formulation is paraben-free. Size: 150 ml RETAIL PRODUCTS

23 CONSUMER LEAFLET closed dimensions L 10,5cm – H 15cm 4 pages MARKETING TOOLS

24 CONSUMER LEAFLET inside MARKETING TOOLS

25 COUNTER DISPLAY MARKETING TOOLS

26 WINDOW DISPLAY or POSTER dimensions L 70cm – H 100cm MARKETING TOOLS

27 SALES KIT The sales kit will be as follows: -THATSO BEAUTY ESPRESSO EQUIPMENT - 1 LITER LOTION THATSO SUN MAKEUP ULTRA DARK 10% DHA ml LOTION THATSO PURE WHITE BIOLIGHT - CONSUMER LEAFLET 25 pcs - COUNTER DISPLAY 1 pcs - WINDOW DISPLAY 1 pcs


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