2. By definition: (verb)  to urge someone to do something  to induce to believe by appealing to reason or understanding; to convince.

3. As a class, come up with as many synonyms as you can for the word persuade.

4. Tempt Make Bring-On Provoke Encourage Prove Sway Convert Win-over Satisfy Assure Talk-into Influence Weigh Manipulate Maneuver Direct Control Trick Scheme

5. http://www.wingclips.com/movie-clips/rudy/prove- what

6. How writers and advertisers use your feelings to get you to agree with them.

7. Advertisers use many techniques to convince you to buy their product. An emotional appeal tries to make the reader connect the writer’s message with an important feeling. Emotional Appeals

8.  Basic Needs  Bandwagon  Testimonial  Snob Appeal  Loaded Language

9. Home-Land Security Shelter Food/Comfort Emotional Stability Which basic needs do each of these ads appeal to?

10. The basic needs technique tries to connect your need for  Love  Safety and security  Convenience  Health  Money to agree with the writer’s opinion.

11. Should you buy a product just because it is the most popular ? The bandwagon technique appeals to the reader’s need to belong and to do what everyone is doing. http://www.youtube.com/watch?v=CfxwXneCtEM http://www.youtube.com/watch?v=ErVo3dQwkUs&feature=related

12. The testimonial technique uses a famous person or someone who looks like a normal, average person. http://www.youtube.com/watch?v=hyET522rKMA (stop at :51) The testimonial tries to connect the writer’s opinion to the reader’s feeling about this person.

13.  Snob appeal is a technique that uses the reader’s desire to be better than others and connects this feeling to the writer’s opinion. http://www.youtube.com/watch?v=t85ieEuH9Z8&feature=related  “Better” can mean more beautiful, more athletic, smarter, or richer than the average person.

14. Advertisers use famous models to sell clothing because many people want to look as beautiful as the model. http://www.youtube.com/watch?v=Ydqe 681DoSY&feature=related

15. Once the reader is moved emotionally, he or she may be more likely to agree with the writer. The loaded language technique uses words that cause a strong feeling

16.  When a mother reads the word “groovy” in this ad for a popular kids’ lunch box food, what emotion do you think she will feel?  What could this feeling make her want to do? http://www.youtube.com/watch?v=sjgLb0HJ3VE

17. Emotional appeal techniques can be extremely effective in persuading the reader to act on a feeling Conclusion

18. As a Group… Discuss the given topic (Topic side of your handout) Come up with 3 ways to defend the argument. Create a poster that will persuade an audience to act on your appeal or argument. Format your argument as a question (ex: Should Wildlife Stay Wild?) Group Activity:

19. Independently choose a topic (from Exit Slip Topics side) Write a short letter explaining your beliefs surrounding the topic. Include (3) reasons that might persuade your audience to feel the same way. Exit Slip: Turn in your letter to your L.A. teacher TODAY during class for a grade.