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Published byJune Merritt Modified over 6 years ago
THE ART OF PERSUASION Propaganda
Bandwagon This technique tries to persuade everyone to join in and do the same thing. Examples: an ad states that “everyone is rushing down to their Ford dealer” I Like Ike! http://www.youtube.com/watch?v=DF9PsMDjc8g&l ist=PL2Rf1R6EcGZQt1pYA4_T7MUh2zGhVlqDY http://www.youtube.com/watch?v=DF9PsMDjc8g&l ist=PL2Rf1R6EcGZQt1pYA4_T7MUh2zGhVlqDY
Card Stacking The strategy of showing the product’s best features, telling half-truths, and omitting or lying about its potential problems. Example: Drug companies do this frequently in ads in which they skim over the possible harmful side effects of their products. Facts are Selected and presented which most effectively strengthen and authenticate the point of view of the company.
Testimonial An important person or famous figure endorses a product. Examples: an athlete appears on the Wheaties box Yes we can! http://www.youtube.com/watch?v=jjXyqcx-mYY
Name Calling Negative words are used to create an unfavorable opinion of the competition in the viewer's mind. links a person, or idea, to a negative symbol.
Glittering Generalities use of virtue words; the opposite of name calling, i.e., links a person, or idea, to a positive symbol. Turn up the light in your eyes! http://www.youtube.com/watch?v=exURQ5sKsKY
Faulty Cause and Effect Use of a product is credited for creating a positive result. Example: If you use this product your skin will be smoother! You can fly! http://www.youtube.com/watch?v=hoSVI7ovEIw
Fear plays on deep-seated fears; warns the audience that disaster will result if they do not follow a particular course of action. Example: an insurance company pamphlet includes pictures of houses destroyed by floods, followed up by details about home-owners’ insurance. Eeek! http://www.youtube.com/watch?v=ixMEEI0Zq9g
Transfer an attempt to make the person view a certain item in the same way as they view another item, to link the two in the subjects mind. Gold medals= gold chicken nuggetts http://www.youtube.com/watch?v=9iJoUQ839y4
Plain Folks Goal is to convince the public that their views reflect those of the common person and that they are also working for the benefit of the common person. Hahahahha!! http://www.youtube.com/watch?v=PR_UYx4vSPs
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