exit survey How did you learn about askON? From KO eResource portal Discovered link on my library website From my local library Web search From a friend From a media source (newspaper, radio, twitter etc.) Other Tell us how we did today 1- Poor - I did not receive the help I needed. 2 - Fair - I received some help but not what I expected. 3 - Good - I got what I expected. 4 - Excellent - I got more than I expected.
service promotion & placement… Library website: homepage, other Library pages Blackboard courseware, MyCentennial portal Place ads on Twitter & Facebook Email Vine broadcasts to faculty Printed tent cards & fliers (in displays, as bookmarks, handouts at classroom instruction sessions, in the cafeteria Promote through personal contacts: reference work, faculty contacts
Plans to make a promotional video & to add QR codes … VIDEO A tutorial? A narrative? QR CODES Matrix barcode readable by smartphones & mobile phones with cameras. They will be placed in a variety of places (usually on the wall) both inside and outside the Library,
Testimonials – college sector Amazing service!!!!!!! – Georgian College student Suddenly, customer service doesnt mean lining up at a front desk, waiting on a poor overworked soul to answer questions…It felt collaborative, constructive, and fun! – askON student user I really appreciated being able to get library help online from the comfort of my own home. As a part-time student I dont always have the time to go to the library so this service is very valuable to me. – student askON user
Traditional marketing Interruptive Telling and selling Focus on product or service benefits: solutions to basic core needs Often irrelevant promotion Now a full blitz (saturation)
Contemporary marketing trends Non-interruptive Not telling & selling Focus on experiences & higher personal needs Brand has more importance More relevant promotion
Experiences that tap into our higher personal needs Relationships Entertainment Opportunities to change ourselves & the world for the better Connections with greatness
Contemporary marketing & the importance of branding BMW Canada The ultimate driving experience Apple - Creativity, imagination American Express -World class askON Online research help Library Virtual Services - What is our brand? How do we express it?