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Published byRoss Ramsey Modified over 9 years ago
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REALTOR.com ® /Internet Facts & Figures The Power to Sell Your Home
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Here are a few facts * : 80 are presently active in the market or thinking about buying or selling 66 visit more than once a week 48 contact a REALTOR ® Of every 100 visitors to REALTOR.com ® … *C.A.R. Internet vs. Traditional Homebuyers, January 2002; **Internal user survey Of active shoppers … 75% are moving within 50 miles of their current home** 94% find a home of interest REALTOR.com ® - Where the world shops for real estate online ™
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ONLINE DISTRIBUTION Distribution Partners Through REALTOR.com ® ’s extensive online distribution network, your home receives the benefit of reaching some of the largest audiences on the Internet. Being on REALTOR.com ® means your home is also being promoted through the list of Web sites below, including a comprehensive set of local sites: AOL’s Digital Cities, forty-one local television station Web sites (Internet Broadcasting System), and a group of regional newspaper Web sites.
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EXPOSURE Not just the largest audience - the right audience REALTOR.com ® Avg. Monthly Totals * Unique Users: More than 5 million Time Spent per User: More than 40 minutes *comScore Media Metrix, April 2003
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CIRCULATION Percent of Time Spent on Real Estate Web Sites * *comScore Media Metrix, April 2003. 7% ZipRealty.com 5% Yahoo! Real Estate 2% eBay RealEstate.net 75% REALTOR.com ® 1% Other Real Estate Web Site 10% MSN House & Home REALTOR.com ®
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05101520253035404550 *Source: comScore Media Metrix, April 2003, ** Note: Traffic to Yahoo! Real Estate and eBay RealEstate.net includes non-homes-for-sale content such as Apartments, New Homes, Home Improvement, etc. REALTOR.com® only includes real estate content (Total minutes per user/month) 3.6 5.78 2.64 9 5.55 43.25 9.15 HomeGain MSN House & Home RealEstate.com eBay RealEstate.net Yahoo! Real Estate.net Homes.com REALTOR.com® TIME SPENT ON REALTOR.com ® Users spend the most time on REALTOR.com ®
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INTERNET REACH AND GROWTH Homebuyers Use of the Internet & Newspapers in Home Searches 60% 50% 40% 30% 20% 10% 0% 1995 1997 1999 2001 2002 NewspaperInternet The 2000 and 2002 NAR Profile of Home Buyers and Sellers Fannie Mae National Housing Survey, July 2000
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home shoppers are looking on the Internet to find their next home NAR Survey of Buyers and Sellers, 2002
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Only 4% of all newspaper readers go to the Real Estate Classified Section. Copy content is limited, not interactive and effectiveness is hard to measure. *The Media Audit 2002
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Comprehensive content including customized home description, multiple photos, and interactive consumer contact opportunities allow me to present your home in the best possible light.
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How I’ll market your home on REALTOR.com ®
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LISTING ENHANCEMENTS Putting your property on display By listing with me, your home will be on REALTOR.com ®. The door will be opened to millions of online buyers actively looking to purchase. Benefits: Buyers can contact me 24/7 via email, phone or fax I’ll create a custom property description I’ll add what consumers want to see, additional photos
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YOUR HOME WILL STAND OUT! Your home gets top local billing on the most visited real estate site – REALTOR.com ® Featured Homes™ ensures that your home stands out at the top of the search criteria page – linking buyers directly to your property’s details and my contact information. Benefits: Differentiates your home in front of millions of potential buyers. Attracts targeted home searches to your property
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Virtual Tours allow home shoppers to walk through your property, zooming in on the details inside and outside the home, all from the convenience of their own homes. Benefits: Your home will stand out to the millions of buyers on REALTOR.com ® You are not disturbed as home shoppers tour your home 24/7 from the privacy of their computer VIRTUAL TOURS Home shoppers can view your property details online
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