2. Make or Break Your Lesson Sign- ups Pete Gamber NAMM 2014

3. 43% of internet searches performed today use a local keyword. 86% of those searches convert to a phone call or visit to the physical location Source SE Leads

4. Website Social Media YouTube E-Mailers Print Handouts 60% of local business websites don’t have their phone number on them! – BIA Kelsey 2012

5. Worst Scenario: Customer Knows More About Your Lessons and Teachers Than Your Employee Who Answered the Phone! And Your Employee Doesn’t Realize It!

6. Pete’s Favorite “Blow Its”: Can You Call Back? I Don’t Really Know Anything About That Teacher! You Need To Talk To The Teacher – They’re Here on Saturday! You Can Go To Our Website And Get Information! Uh Yeah, We have Lessons – Uh They’re OK!

7. Solution: Train Staff on Incoming Lesson Calls Train Staff About Your Teachers Have Staff Access to Your Online Materials Connect Incoming Calls to Your Online Resources

8. Connect Incoming Call to the Internet: “How did you find our store?” “Are You on Your Computer Now?” “Great! Let me tell you about our lessons, and you can look at the teachers I’m talking about (etc.).” Use the Internet as a Selling Tool!

9. Have a Fantastic 2014! Enjoy the NAMM Show! Pete Gamber petegambermusic@gmail.com