1. SWEB142: Developing Your Own Multimedia Content Series 2009 Statewide Website Training Series, Co-sponsored by NTAP and Pro Bono Net June 24, 2009

2. Panelists Liz Keith, Pro Bono Net Allison McDermott, Pro Bono Net Vivian Chen, Legal Aid Association of California Gene Donney, LSNTAP

3. Agenda Pro Bono in New York webinar series Leveraging what you already have: Legal Aid of Nebraska LAAC Training Program Webinar Participant Engagement Techniques

4. Pro Bono in New York Webinar Series Allison McDermott Deputy Director, Pro Bono Net

5. Pro Bono in New York background Coordinated by Pro Bono Net and probono.net/NY in partnership with New York City pro bono programs Goal is to increase number of attorneys involved in pro bono in NYC Launched in 2008 with funding from New York Community Trust

6. Pro Bono in New York format Hour-long webinar with two dimensions: ◦ Introduction to NYC-based pro bono program and substantive legal topic (40 minutes) ◦ Overview of related tools and content on probono.net/ny (10 minutes) Partner programs provide substantive training PBN recruits partner programs, manages marketing and logistics, and moderates webinar Webinar recorded and posted to probono.net/NY

7. Sample Pro Bono in New York topics NYLAG and Family/Matrimonial Law ◦ An Introduction to New York Legal Assistance Group’s (NYLAG) Pro Bono Program and a Substantive Training on Pro Bono Divorce Matters Lawyers Alliance for New York and Nonprofit/Community Development Law ◦ An Introduction to the Lawyers Alliance Pro Bono Program and a Substantive Training on Representing Nonprofits MFY Legal Services and Custody/Guardianship Law ◦ An Introduction to the Kinship Caregiver Law Project and a Substantive Training on Custody and Guardianship for Non- Parents

8. Pro Bono in New York logistics Webinars conducted using Legal Meetings/GoToWebina r Recorded using Camtasia or native GoToWebinar recording tool Recording files hosted on Screencast.com Video integrated with probono.net/NY with Screencast embed code

9. Pro Bono in New York marketing Press release introducing series Email training announcement to probono.net/NY members Highlighted on probono.net/NY site calendar and in e-calendar Included in NYC Pro Bono Center e- newsletter Press releases for each webinar

10. Pro Bono in New York pilot results 40 attendees on average Surveys overwhelmingly positive ◦ 90% found webinars useful and informative ◦ 75% more likely to take a pro bono matter ◦ 81% more likely to take a pro bono matter with webinar host program Partners are enthusiastic about results Considerations for replication

11. Creating a podcast series Examples Immigration Advocates Network Immigration Advocates Network Georgia Legal Services Program Georgia Legal Services Program King County Law Library King County Law Library Nolocasts What content is best suited to this medium? Who is your audience? Recruiting experts Developing a script Effects/music Branding and acknowledgments

12. Creating a podcast series Recording In-Person Mic compatible with your computer Windscreen useful Ambient sound considerations Recording software (e.g. Audacity) Recording by Phone Pass-through device + Audacity OR use free recording service like Gcast.com

13. Creating a podcast series Post-production needs: Editing software –Audacity is excellent (and free) Someplace to host your files – e.g., Screencast.com, OurMedia.org A place to publish your podcasts – Use embed code to integrate w/webpage –Can also publish your series to iTunes

14. Podcast Resources We Are Media Podcasting Toolbox Storytelling & Podcasting (NTEN webinar) Storytelling & Podcasting CNET Weekend Project – Create Your Own Podcast guideCreate Your Own Podcast Podcasting 101 (on Techno.la) Podcasting 101 A Few Good Podcasting Mics (on Techno.la) A Few Good Podcasting Mics Publishing podcasts to iTunes (info from Apple) Publishing podcasts to iTunes

15. Leveraging What You Have: Legal Aid Of Nebraska Nebraska’s statewide website features an online YouTube library Videos came from LAN attorneys’ appearances on local news and community interest programs Technically, very easy to move TV programs to YouTube – many solutions exist

16. Videos to YouTube Step 1: Program is recorded onto DVR Step 2: DVR plays recording on laptop using a media center program Step 3: Media center saves the program as a digital file Step 4: Digital file is edited with Pinnacle editing software Step 5: Video is uploaded to YouTube, embedded on NEBLS.com

17. A Note about Intellectual Property Stations generally had no issue granting permission – some even gave NE a copy of the video on CD or DVD The fair use doctrine may allow sites to post portions of the video without permission (See the notes below for more information and resources about copyright and the web.)

18. Benefits of Using Existing Videos Lays the groundwork for more significant online video project Improved client resources on topics like EITC, homelessness, and the child tax credit.

19. What people/organization(s) coordinate the training series? What people/organization(s) coordinate the training series? Initial brainstorming and content creation: LAAC Executive Director and the LAAC Training Coordinator Coordination, Logistics, and Implementation: Training Coordinator

20. What are the goals of the training series? Who is the intended audience? Goals: To train attorneys at legal services organizations on substantive areas relevant to their practice and their work with senior citizens and low-income clients; sharing of knowledge/expertise and best practices among the legal services community Intended audience ◦ Armchair Trainings: Attorneys and staff at legal services organizations and ombudspeople working with senior citizens ◦ Virtual Traveling Trainings: Staff at legal services organizations ◦ Summer Training Series: Summer law students/clerks at legal services organizations and summer associates at law firms

21. How do you identify the topic and develop content? Recruit partners/trainers? Identifying topics and developing content: ◦ Brainstorming among staff, sending out surveys to legal services organizations, using past in-person training templates Recruiting partners/trainers: ◦ Attorneys at California Support Centers and field programs

22. How do you publicize the trainings? All publicizing done via email: ◦ Listservs ◦ Attendees lists from past trainings ◦ All Executive Directors at IOLTA Programs, with requests to pass onto staff ◦ Law firm pro bono coordinators ◦ Ombudsman programs ◦ Local bar associations

23. What tools do you use to conduct and record the training, and then post it online? Conducting/recording trainings ◦ GoToWebinar  Can host up to 1000 attendees  Polling functions, question box, chat options  Built-in phone system  Presenter tools  Ability to record and archive trainings Posting online ◦ Vimeo.com  Free account  Ability to upload up to 500MB/week (A one-hour training recorded through GoToWebinar is about 200MB)

24. What are the resources (time, staffing, etc.) that go into all of this? Initial planning: Takes the most time ◦ Meetings/brainstorming sessions ◦ Email exchanges to recruit trainers and to set up training dates ◦ Publicizing/outreach Once the series is set up, implementation is fairly easy: ◦ Staff time is required to do quick webinar demonstrations with the trainers (about 10-15 minutes each) and to run the actual one-hour training Follow-up work: Very little staff time ◦ Thank you emails/notes to trainers ◦ Sending out follow-up MCLE documentation and video recordings to attendees

25. What challenges have you encountered? What advice would you give to other programs considering developing a series like this? What challenges have you encountered? What advice would you give to other programs considering developing a series like this? Developing Content ◦ Determine the genre/theme of the series ◦ Determine your audience ◦ Always come up with backup sessions if first-choice choices/trainers are unavailable Logistics ◦ Find a consistent day/time every week for a webinar series, e.g. every Thursday at 12pm ◦ Start planning at least 2-3 months before the actual training dates ◦ Start publicizing at least one month in advance Implementation ◦ Technical issues; be prepared, plan ahead

26. Where do you see the project going from here? For the future: ◦ Research into editing videos and making higher-quality recordings ◦ Research the possibility of providing MCLE credit for attendees who attend these courses by watching recorded videos

27. Thank You! Liz Keith, lkeith@probono.netlkeith@probono.net Allison McDermott, amcdermott@probono.netamcdermott@probono.net Vivian Chen, vchen@pic.orgvchen@pic.org David Bonebrake, David@lsntap.orgDavid@lsntap.org Gene Donney, Gene@lsntap.orgGene@lsntap.org Mike Kammerer, mkammerer@legalaidofnebraska.com mkammerer@legalaidofnebraska.com Please take 5 minutes to fill out the survey – we appreciate the feedback!