1. Single Test-Bed Pilot Program
October 2009

2. Typical Components Flat Screen Monitor (optional) Floor pop-up banner
Computer or Laptop
Table
Printer
Sensor Pad and
Fitted-Sheet
Test-Bed

3. Entire test takes only 3 minutes!
Mattress Selection Program
Overview
What
Single test-bed system that provides best mattress recommendations for consumers.
How
Customer answers a few simple questions
Customer lays on the test bed & calculations are made based on:
Pressure relief (over 1,600 sensors)
Mattress conformability
Body Mass Index (BMI)
Best matches are selected from the database
Entire test takes only 3 minutes!

4. Mattress Selection Program
What?
Scientific
XSENSOR pressure imaging systems
Based on Body Mass Index (BMI) standards
Same sensor technology is used in hospitals & clinics to help prevent pressure wounds
Personalized
Educates customers about pressure point relief and proper mattress support
Customer preferences: sleep position, back pain, etc.
Bed Recommendations
Quick analysis (2 to 3 minutes total)
Single test-bed analysis (takes only 20 seconds)
Multi-bed recommendation (from mattress database)

5. $ Mattress Selection Program Why? Reduces Confusion for Customers
Helps reduce confusion when shopping for a mattress by narrowing down the mattress choices
Builds trust and credibility between salespeople and customers
Tracking and Reporting
Customer traffic counter:
Track system usage by retail location
Track system usage by sales person
Customer demographics reports
Financial Returns $
Higher closing rate (conversions)
Increase in margins (AUSP)
Improvement in customer satisfaction

6.  Mattress Selection Program How? Support from XSENSOR
Pilot program implementation assistance
Training program assistance
Technical support
Program evaluation assistance

7. Mattress Selection Program
What?
Pilot Program Package* – For 3 Retail Shops
X3 Retail Mattress System Hardware
Fitted-sheet (with your custom branding)
Floor pop-up banner (with your logo)
Single test-bed software (with your custom branding)
Eee PC (includes mouse and keyboard)
Test-bed (2 layers of 3” Talalay latex)
Printer X3
Pilot Program – 3 months
Choose implementation date in retail locations
* See XSENSOR specification sheet for details on hardware and software components.

8. Mattress Selection Program
What?
XSENSOR System Specifications
X3 Mattress Sensor
X3 Mattress Sensor Pad: Model PX100:
Sensing area: 32" x 80" (81cm x 203cm)
Number of sensing points: 1,664
Resolution: 1.25" (31.75mm)
Calibration range: mmHg
Branded fitted-sheet (with your custom branding)
X3 Electronics
X3 PRO Platform
X3 SENSOR PACK
X3 Standard Power Supply + “Country Specific” Power Cord
USB mini-A Plug to 5-pin mini-B Plug 79" (2 m)
X3 Database Software (1-User License)
Single test-bed Software (with your custom branding)

9. Mattress Selection Program
What?
X3 Retail Mattress System
Fitted-Sheet
(with custom branding)
Floor pop-up banner
(with your logo)
EeeTop PC ET1602 (with keyboard and mouse)

10. NEW Single-bed model
The Future of Mattress Shopping!

11. Showroom Details

12. Find out which mattress best fits your body type!
Showroom Details
Overview of the Shopping Process
INPUTS
RESULTS
OUTPUTS
Opening Questions
Customer
Questions
Single
Test-bed
Best Bed
Recommendations
(selected from your database)
Shopping
(print results for customers to help them shop for a bed)
Find out which mattress best fits your body type!
Entire test takes only 3 minutes!

13. Software Details: Opening Screen
Opening Screen: To be branded for your company

14. Software Details: Company Info
1. Runs your company video (or PowerPoint)

15. Software Details: Product Info
2. Runs your product, brand video (or PowerPoint)

16. Software Details: Opening Questions
3. Software: Opening Questions
STEP 1: Opening Questions (can be customized)

17. Software Details: Pressure Mapping
3. Software: Pressure Mapping
STEP 2: Pressure map customer on test-bed (20 seconds)

18. Software Details: Pressure Mapping
3. Software: Pressure Mapping
STEP 3: View Mattress Recommendations

19. Software Details: Pressure Mapping
3. Software: Pressure Map
STEP 4: Print and Review Results (Optional)
Salesperson: John Brown
Store Address: 111 Main Street, A Town Telephone:
Customize your printout
Store hours: 10 am to 6 pm
Website: yourwebsite.com
Your ad 1
Your ad 2
Your Logo

20. Software Details: Pressure Mapping
3. Software: Education
Zoom-in on pressure image to review areas of concerns such as poor lower back support to educate consumers

21. Software Details: Pressure Mapping
3. Software: Education
3D feature to demonstrate peak pressure points to consumers

22. Shop for a Mattress
Help customer shop for a mattress based on mattress their recommendations:
Sleep preferences
Pressure point relief
Proper mattress support

23. Three Retail Concepts

24. Showroom Process Concept 1 Customer lays on test bed
Suggests 3 specific mattresses in the showroom
Note: Concept demonstrated today (no colour-coding).

25. Showroom Process Concept 2 Customer lays on test bed
Suggests a comfort and support layers
(colour-coded showroom by firmness level)
Your color
Mattress suggestions for your colour:
Brand A Model 2
Brand B Model 5
Brand B Model 18
Note: Concept that most closely resembles Kingsdown.

26. Showroom Process Concept 3 Recommend the comfort by colour area
Select the best 3 mattresses within each area
Recommend mattresses by brand, type, firmness, etc.
Area 1
Your color
Area 2
Mattress suggestions for your colour:
Brand A Model 2
Brand A Model 5
Brand A Model 18
Area 3

27. (with XSENSOR printout)
Showroom Details
Overview of the Shopping Process
INPUTS
RESULTS
OUTPUTS ?
Customer
Opening
Questions
Single
Test-Bed
Mattress
Suggestions
Mattress
Shopping
(with XSENSOR printout)
Find out which mattress best fits your body type!
Entire test takes only 3 minutes!

28. The close: Shop for a mattress
Consumer Shopping
The close: Shop for a mattress
Help customer shop for a mattress based on mattress suggestions:
Colour-coded showroom

29. Program Implementation

30. Program Implementation
Phase I: Program Preparation
Steps to Prepare for the Pilot Program
Program scope (# of retail locations)
Select program launch date
Prepare project plan
Prepare training materials
Order systems and accessories
Software branding
Pilot program launch X3

31. 1. The Basics Design your Program Entire test takes only 3 minutes!
Brand A Model 2
Brand B Model 5
Brand B Model 18
Customer
Single Test-Bed
Beds in showroom
3 Mattress Suggestions
Entire test takes only 3 minutes!

32. 1. The Basics The question is how? Program Design Brand A Model 2
Brand B Model 5
Brand B Model 18
Customer
Single Test-Bed
Beds in showroom
3 Mattress Suggestions
The question is how?

33. ? + + = Program Design How? Mattress suggestions by: Opening questions
Body type (BMI)
Database of mattresses
Mattress suggestions by:
Firmness level; or
Brand

34. Program Design
How?
Mattresses in showroom
3 mattress suggestions

35. BMI: International Standard
Body Mass Index (BMI)
A statistical measurement which compares a person’s weight and height

36. Define Mattress Characteristics
STEP 1
Comfort Layer
Ultra-Plush
STEP 2
Support Layer
Plush
Soft
Medium
Med-Soft
Firm
Med-Firm
Firm

37. Example: Couple Mattress Recommendations Good Better Best Contoured
Ultra-plush
Plush
Plush
Med-soft
Firm
Med-firm
Female, BMI = 2,
Pillow Top feel (red)
Lower back pain
Male, BMI = 4,
Plush feel (orange)
Lower back pain
Mattress Recommendations
Good
Better
Best
Contoured
Brand 1 Model 1
Brand 1 Model 4
Brand 3 Model 1
Pillow-Top
Brand 1 Model 5
Brand 4 Model 1
Plush
Firm
Brand 4 Model 5
Brand 3 Model 7
Brand 2 Model 8

38. Program Implementation
Phase 2: Program Implementation and Support
Steps to implement a Successful Pilot Program
Install systems in shops with signage
Train salespeople
How to use the XSENSOR system
How to sell your mattresses with this new process
Monitor and support
One-on-one sales support
Answer questions
Check on progress
Retraining session
Conclude pilot program

39. Program Implementation
Phase 3: Evaluation
Tracking and Evaluation
Track impact on sales revenue (conversions)
Track margins and average unit selling price (AUSP)
Track impact on mattress returns (comfort guarantees)
Evaluate customer satisfaction
Plan for program rollout to all shops

40. Branding

41.  Customize your System: Software Branding Custom Software Branding
Provide XSENSOR with the following:
Company video (or PowerPoint optional)
Product video (or PowerPoint optional)
Product images
Company and product logos
Other specific requirements, such as colours, tagline, etc. 

42. Customize your System: Hardware
Fitted-Sheet Branding for Test-Bed
Navy
Your brand here:
Logo
Brand message
Artwork & graphics
Light navy
Blue
NOTE: Other colours are available.

43. Decide on test bed color
Colour options
Blueberry
Dark teal
Eggplant
Taupe
Forest
Light navy
Plum
Red
Brown
Olive
Navy
Wine
Ruby
Brick
Black

44. Program Summary

45. Program Summary What? Scientific Personalized Bed Recommendations
XSENSOR pressure imaging systems
Based on Body Mass Index (BMI) standards
Same sensor technology is used in hospitals & clinics to help prevent pressure wounds
Personalized
Educates customers about pressure point relief and proper mattress support
Customer preferences: sleep position, back pain, etc.
Bed Recommendations
Quick analysis (2 to 3 minutes total)
Single test-bed analysis (takes only 20 seconds)
Multi-bed recommendation (from mattress database)

46. $ Program Summary Why? Reduces Confusion for Customers
Helps reduce confusion when shopping for a mattress by narrowing down the mattress choices
Builds trust and credibility between salespeople and customers
Tracking and Reporting
Customer traffic counter:
Track system usage by retail location
Track system usage by sales person
Customer demographics reports
Financial Returns $
Higher closing rate (conversions)
Increase in margins (AUSP)
Improvement in customer satisfaction

47. Program Summary What? Equipment list
X3 Retail Mattress System Hardware
Fitted-sheet with your custom branding
Floor pop-up banner (with your logo)
Single test-bed software (with your custom software branding)
Eee PC (includes mouse and keyboard)
Test-bed (2 layers of 3” Talalay latex)
Printer

48.  Program Summary How? Support from XSENSOR & Interface Force UK
Pilot program implementation assistance
Training program assistance
Technical support provided
Program evaluation assistance 

49. We look forward to a successful pilot program
with you!

50. Contact us Phone: 0011-800-5913-4444 International 1-866-927-5222
North America
x 245
Direct
Fax:
Web Site:
xsensor.com
©2009 XSENSOR Technology Corporation. All rights reserved.
Reproduction in part or in whole by any means without prior written consent from XSENSOR is forbidden. XSENSOR and Innovators in Pressure Imaging are trademarks belonging to XSENSOR Technology Corporation. All other trademarks belong to their respective owners.