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Confidential Information Innovators in Pressure Imaging TM Single Test-Bed Pilot Program October 2009.

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Presentation on theme: "Confidential Information Innovators in Pressure Imaging TM Single Test-Bed Pilot Program October 2009."— Presentation transcript:

1 Confidential Information Innovators in Pressure Imaging TM Single Test-Bed Pilot Program October 2009

2 Confidential Information Flat Screen Monitor (optional) Floor pop-up banner Computer or Laptop Printer Table Sensor Pad and Fitted-Sheet Test-Bed Typical Components

3 Confidential Information Single test-bed system that provides best mattress recommendations for consumers. 1.Customer answers a few simple questions 2.Customer lays on the test bed & calculations are made based on: Pressure relief (over 1,600 sensors) Mattress conformability Body Mass Index (BMI) 3. Best matches are selected from the database Overview What How Entire test takes only 3 minutes! Mattress Selection Program

4 Confidential Information Quick analysis (2 to 3 minutes total) Single test-bed analysis (takes only 20 seconds) Multi-bed recommendation (from mattress database) What? XSENSOR pressure imaging systems Based on Body Mass Index (BMI) standards Same sensor technology is used in hospitals & clinics to help prevent pressure wounds Mattress Selection Program Educates customers about pressure point relief and proper mattress support Customer preferences: sleep position, back pain, etc. Personalized Scientific Bed Recommendations

5 Confidential Information Why? Helps reduce confusion when shopping for a mattress by narrowing down the mattress choices Builds trust and credibility between salespeople and customers Customer traffic counter: Track system usage by retail location Track system usage by sales person Customer demographics reports Higher closing rate (conversions) Increase in margins (AUSP) Improvement in customer satisfaction $ Reduces Confusion for Customers Tracking and Reporting Financial Returns Mattress Selection Program

6 Confidential Information How? Pilot program implementation assistance Training program assistance Technical support Program evaluation assistance Support from XSENSOR Mattress Selection Program

7 Confidential Information* See XSENSOR specification sheet for details on hardware and software components. What? X3 Retail Mattress System Hardware Fitted-sheet (with your custom branding) Floor pop-up banner (with your logo) Single test-bed software (with your custom branding) Eee PC (includes mouse and keyboard) Test-bed (2 layers of 3 Talalay latex) Printer Pilot Program Package* – For 3 Retail Shops Pilot Program – 3 months Choose implementation date in retail locations Mattress Selection Program

8 Confidential Information XSENSOR System Specifications What? X3 Mattress SensorX3 Mattress Sensor Pad: Model PX100: Sensing area: 32" x 80" (81cm x 203cm) Number of sensing points: 1,664 Resolution: 1.25" (31.75mm) Calibration range: mmHg Branded fitted-sheet (with your custom branding) X3 ElectronicsX3 PRO Platform X3 SENSOR PACK X3 Standard Power Supply + Country Specific Power Cord USB mini-A Plug to 5-pin mini-B Plug 79" (2 m) X3 Database Software (1-User License) Single test-bed Software (with your custom branding) Mattress Selection Program

9 Confidential Information X3 Retail Mattress System What? EeeTop PC ET1602 (with keyboard and mouse) Fitted-Sheet (with custom branding) Floor pop-up banner (with your logo) Mattress Selection Program

10 Confidential Information NEW Single-bed model The Future of Mattress Shopping!

11 Confidential Information Showroom Details

12 Confidential Information RESULTS Opening Questions Customer INPUTS Find out which mattress best fits your body type! Showroom Details Overview of the Shopping Process OUTPUTS Single Test-bed Best Bed Recommendations (selected from your database) Shopping (print results for customers to help them shop for a bed) Questions Entire test takes only 3 minutes!

13 Confidential Information Software Details: Opening Screen Opening Screen: To be branded for your company

14 Confidential Information 1. Runs your company video (or PowerPoint) Software Details: Company Info

15 Confidential Information 2. Runs your product, brand video (or PowerPoint) Software Details: Product Info

16 Confidential Information 3. Software: Opening Questions STEP 1: Opening Questions (can be customized) Software Details: Opening Questions

17 Confidential Information 3. Software: Pressure Mapping STEP 2: Pressure map customer on test-bed (20 seconds) Software Details: Pressure Mapping

18 Confidential Information Software Details: Pressure Mapping 3. Software: Pressure Mapping STEP 3: View Mattress Recommendations

19 Confidential Information 3. Software: Pressure Map STEP 4: Print and Review Results (Optional) Salesperson: John Brown Store Address: 111 Main Street, A Town Telephone: Customize your printout Store hours: 10 am to 6 pm Website: yourwebsite.com Your ad 1 Your ad 2 Your Logo Software Details: Pressure Mapping

20 Confidential Information 3. Software: Education Zoom-in on pressure image to review areas of concerns such as poor lower back support to educate consumers Software Details: Pressure Mapping

21 Confidential Information 3. Software: Education 3D feature to demonstrate peak pressure points to consumers Software Details: Pressure Mapping

22 Confidential Information Sleep preferences Pressure point relief Proper mattress support Shop for a Mattress Help customer shop for a mattress based on mattress their recommendations:

23 Confidential Information Three Retail Concepts

24 Confidential Information Showroom Process Customer lays on test bed Suggests 3 specific mattresses in the showroom Note: Concept demonstrated today (no colour-coding). Concept 1

25 Confidential Information Showroom Process Concept 2 Customer lays on test bed Suggests a comfort and support layers (colour-coded showroom by firmness level) Note: Concept that most closely resembles Kingsdown. Mattress suggestions for your colour: Brand A Model 2 Brand B Model 5 Brand B Model 18 Your color

26 Confidential Information Showroom Process Concept 3 Your color Mattress suggestions for your colour: Brand A Model 2 Brand A Model 5 Brand A Model 18 Recommend the comfort by colour area Select the best 3 mattresses within each area Recommend mattresses by brand, type, firmness, etc. Area 1 Area 2 Area 3

27 Confidential Information RESULTS Customer INPUTS Find out which mattress best fits your body type! Showroom Details Overview of the Shopping Process OUTPUTS Single Test-Bed Mattress Suggestions Mattress Shopping (with XSENSOR printout) Opening Questions Entire test takes only 3 minutes! ?

28 Confidential Information Colour-coded showroom Help customer shop for a mattress based on mattress suggestions: Consumer Shopping The close: Shop for a mattress

29 Confidential Information Program Implementation

30 Confidential Information Phase I: Program Preparation 1.Program scope (# of retail locations) 2.Select program launch date 3.Prepare project plan 4.Prepare training materials 5.Order systems and accessories 6.Software branding 7.Pilot program launch Steps to Prepare for the Pilot Program Program Implementation

31 Confidential Information Design your Program Customer Single Test-Bed 3 Mattress Suggestions Beds in showroom 1. The Basics Entire test takes only 3 minutes! Brand A Model 2 Brand B Model 5 Brand B Model 18

32 Confidential Information Program Design 1. The Basics The question is how? Customer Single Test-Bed 3 Mattress Suggestions Beds in showroom Brand A Model 2 Brand B Model 5 Brand B Model 18

33 Confidential Information Program Design Opening questions Body type (BMI) ? + + Mattress suggestions by: Firmness level; or Brand Database of mattresses = How?

34 Confidential Information Program Design Mattresses in showroom 3 mattress suggestions How?

35 Confidential Information BMI: International Standard Body Mass Index (BMI) A statistical measurement which compares a persons weight and height

36 Confidential Information Define Mattress Characteristics Define mattress characteristics Ultra- Plush Plush Medium Firm STEP 1 Comfort Layer Soft Med-Soft Med-Firm Firm STEP 2 Support Layer

37 Confidential Information Mattress Recommendations GoodBetterBest Contoured Brand 1 Model 1 Brand 1 Model 4 Brand 3 Model 1 Pillow-Top Brand 1 Model 5 Brand 1 Model 4 Brand 4 Model 1 Plush Brand 1 Model 4 Brand 1 Model 1 Brand 3 Model 1 Firm Brand 4 Model 5 Brand 3 Model 7 Brand 2 Model 8 Male, BMI = 4, Plush feel (orange) Lower back pain Female, BMI = 2, Pillow Top feel (red) Lower back pain Example: Couple Med- soft Firm Med- firm Ultra- plush Plush

38 Confidential Information Phase 2: Program Implementation and Support 1.Install systems in shops with signage 2.Train salespeople a.How to use the XSENSOR system b.How to sell your mattresses with this new process 3.Monitor and support One-on-one sales support Answer questions Check on progress Retraining session 4.Conclude pilot program Steps to implement a Successful Pilot Program Program Implementation

39 Confidential Information 1.Track impact on sales revenue (conversions) 2.Track margins and average unit selling price (AUSP) 3.Track impact on mattress returns (comfort guarantees) 4.Evaluate customer satisfaction 5.Plan for program rollout to all shops Phase 3: Evaluation Tracking and Evaluation Program Implementation

40 Confidential Information Branding

41 Confidential Information Provide XSENSOR with the following: 1.Company video (or PowerPoint optional) 2.Product video (or PowerPoint optional) 3.Product images 4.Company and product logos 5.Other specific requirements, such as colours, tagline, etc. Custom Software Branding Branding Customize your System: Software

42 Confidential Information Fitted-Sheet Branding for Test-Bed Navy Light navy Blue Your brand here: Logo Brand message Artwork & graphics NOTE: Other colours are available. Customize your System: Hardware

43 Confidential Information Colour options Navy Light navy Dark teal Eggplant Plum Red Wine Taupe Ruby Blueberry Decide on test bed color Brown Brick Forest Olive Black

44 Confidential Information Program Summary

45 Confidential Information Program Summary What? Quick analysis (2 to 3 minutes total) Single test-bed analysis (takes only 20 seconds) Multi-bed recommendation (from mattress database) XSENSOR pressure imaging systems Based on Body Mass Index (BMI) standards Same sensor technology is used in hospitals & clinics to help prevent pressure wounds Educates customers about pressure point relief and proper mattress support Customer preferences: sleep position, back pain, etc. Personalized Scientific Bed Recommendations

46 Confidential Information Why? Helps reduce confusion when shopping for a mattress by narrowing down the mattress choices Builds trust and credibility between salespeople and customers Customer traffic counter: Track system usage by retail location Track system usage by sales person Customer demographics reports Higher closing rate (conversions) Increase in margins (AUSP) Improvement in customer satisfaction Reduces Confusion for Customers Tracking and Reporting Financial Returns Program Summary $

47 Confidential Information What? X3 Retail Mattress System Hardware Fitted-sheet with your custom branding Floor pop-up banner (with your logo) Single test-bed software (with your custom software branding) Eee PC (includes mouse and keyboard) Test-bed (2 layers of 3 Talalay latex) Printer Equipment list Program Summary

48 Confidential Information How? Pilot program implementation assistance Training program assistance Technical support provided Program evaluation assistance Support from XSENSOR & Interface Force UK Program Summary

49 Confidential Information We look forward to a successful pilot program with you!

50 Confidential Information Contact us Phone: International North America x 245Direct Fax: Web Site:xsensor.com ©2009 XSENSOR Technology Corporation. All rights reserved. Reproduction in part or in whole by any means without prior written consent from XSENSOR is forbidden. XSENSOR and Innovators in Pressure Imaging are trademarks belonging to XSENSOR Technology Corporation. All other trademarks belong to their respective owners.


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