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Jim Klar Global Sales Director Easy2 Technologies 216.812.4515

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Presentation on theme: "Jim Klar Global Sales Director Easy2 Technologies 216.812.4515"— Presentation transcript:

1 Jim Klar Global Sales Director Easy2 Technologies

2 2 12 Years Experience Serving 200+ Clients >Home Improvement >Major Appliances >Housewares >Juvenile Products >Consumer Electronics >Sporting Goods Product Demos & Selectors Multi-Channel & Multi-Device INTERACTIVE MERCHANDISING A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

3 3 What is the Love Triangle? Opportunities & Challenges 3 Success Stories Recommendations & Best Practices A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers TODAYS DISCUSSION

4 4 THE LOVE TRIANGLE WHAT IS IT?

5 5 Retailers >Provide a Positive Shopping Experience >Limit Showrooming Effect >Sell More Products Brands >Control Brand/Product Message >Overcome Untrained Associates >Drive Consumer Choice Shoppers >Make the Right Choice >Get Useful Product Information >Device-Optimized Content LOOKING FOR LOVE A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

6 6 CHALLENGES & OPPORTUNITIES

7 7 Easy2 Content Views >3-5MM/month across all categories >August 2011: 3.1% >Tablet: 1.4% >Smartphone: 1.7% December 2011 >7.1% of Monthly Views >Tablet: 3.4% >Smartphone: 3.7% December 2012 >15.6% of Monthly Views >Tablet: 9.3% >Smartphone: 6.3% Mobile Views Grew 400% in 16 Months GROWING OPPORTUNITY A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

8 8 39 Housewares Brands >KitchenAid >Philips Saeco >Keurig >Cuisinart >Oster >FoodSaver >CrockPot 2012 Average Engagement Time >Online Demo: secs >Smartphone Demo: secs >Tablet Demo: secs HOUSEWARES INDUSTRY A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

9 9 Tablet Ownership >2010: 4% of US Consumers >Aug 2012: 25% of US Consumers* >Forecast: 50% of PC market by 2016** Tablet Use*** >74% At-Home >36% In-Store TABLET OWNERSHIP & USE A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers *Pew Internet & American Life Project, 25% of American Adults Own Tablet Computers, October 2012 **Canalys, Wintel PC market share set to fall to 65% in 2013, January 2013 ***eMarketer, Home is Where the Tablet Is, May 2012

10 10 Internet Use* >Majority Surf On the go >75% go online in-stores Multi-Screen Shopping** >96% Research on Phone >Purchase Offline or on Larger Screen SMARTPHONE OWNERSHIP & USE A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers *Forrester blog, The State of Consumers and Technology: Benchmark 2012, U.S. Own Tablet Computers, October 2012 **Google and Ipsos, Our Mobile Planet, May 2012

11 BLACK FRIDAY & CYBER MONDAY Increases in content views from shoppers using tablets and smartphones during the biggest shopping period of the year*. A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers *Easy2 Technologies Reporting Data December 2012

12 BLACK FRIDAY & CYBER MONDAY Mobile Content Views Breakout* A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers *Easy2 Technologies Reporting Data December 2012

13 13 Best Buy >Matching Prices Target >Matching Prices Bed Bath & Beyond >Mobile Coupons SHOWROOMING DEAD? A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

14 14 Deep Content In-Store >Transforms Showrooming into Transactions >Smartphone shoppers are 14% more likely to convert and make a purchase in the store than non-smartphone users* SHOWROOMING DEAD? A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers *Deloitte, Smartphones Will Influence $689 Billion in Retail Sales by 2016, June 2012

15 15 MOBILE SUCCESS STORIES

16 16 Features FoodSaver Product >Content Optimized for Mobile >Demo Views Went Up 18X >26% of Views were Mobile BED BATH & BEYOND A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

17 17 Features FoodSaver Product >Content Optimized for Mobile >Demo Views Went Up 18X >26% of Views were Mobile BED BATH & BEYOND A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

18 18 Features FoodSaver Product >Content Optimized for Mobile >Demo Views Went Up 18X >26% of Views were Mobile BED BATH & BEYOND A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

19 19 Guided Selling by Category >Help Shoppers Choose >Online, Mobile & In-Store >Significant Boost in Conversions DICKS SPORTING GOODS PRODUCT SELECTORS A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

20 20 Guided Selling by Category >Help Shoppers Choose >Online, Mobile & In-Store >Significant Boost in Conversions DICKS SPORTING GOODS PRODUCT SELECTORS A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

21 21 Bring Hasbro Products to Life >Interactive Demo >Online and In-Store >1:20 Average Engagement >25% of Views In-Store MOBILE SUCCESS STORIES A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

22 22 Bring Hasbro Products to Life >Interactive Demo >Online and In-Store >1:20 Average Engagement >25% of Views In-Store MOBILE SUCCESS STORIES A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

23 23 Bring Hasbro Products to Life >Interactive Demo >Online and In-Store >1:20 Average Engagement >25% of Views In-Store MOBILE SUCCESS STORIES A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

24 24 RECOMMENDATIONS & BEST PRACTICES

25 25 Optimize for Every Device >Simple Navigation >Integrate at Every Opportunity >Packaging > >POS Display >Online >Print Ads >FSIs >Engaging Content >Video (30 secs or less) >Beauty Shots >360° Rotations >UGC: Ratings & Reviews >Instructions >Call-to-Action RECOMMENDATIONS A Love Triangle The Mobile Affair Between Retailers, Brands & Shoppers

26 Jim Klar Global Sales Director


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