1. We will be starting in just a few minutes. Please select your choice of audio (telephone or computer) on your GotoWebinar console Use the Question Pane in the GoToWebinar Console to Ask Questions! #contentcamp

3. Transform Your Website Announcing : Website Transformation Content Camp Starts July 15 th Runs for 7 weeks Register here: http://camp.hubspot.com/camp-registration/ 3

4. Agenda 4 What to do with your data Marketing Presentation Framework HubSpot Benchmarks app Josh Payne, HubSpot PM Local HubSpot User Groups

5. 5 Know Your Goals http://www.flickr.com/photos/tomaskohl/5126298044/sizes/l/

6. Source: http://blog.earnmydegree.com Data is Your Crystal Ball

7. 7 Collaborate with your team

8. Content Camp’s Monthly Report 8

9. What to do with your data

10. Linking Domains 10 Press Releases Start commenting on blogs Guest blogging Submit your site to directories Reconnect with existing business relationships Network with new businesses/partners Weekly round up of industry news Go after competitor links

11. Leads Generated From Keywords Increase blogging Create more indexed pages Audit of 20 most visited pages Position of calls to action Audit blog calls to action Audit calls to action on website Use Search Grader 11 Step 2: Leads Generated From Keywords

12. Leads Generated From Referring Websites Analyze inbound links Examine and test calls to action Create new content offers Reach out to referring sites to change links or calls to action Build new relationships with other sites Start blog commenting Start guest blogging 12

13. Leads Generated From Social Media Post more to twitter and facebook Send to targeted landing pages Comment on other blogs Dive into LinkedIn group and Q&A Start a twitter list Start a LinkedIn group Add terms to Social Media App Create a contest Create co-marketing opportunities 13

14. Landing Page Conversion Rates Did you change something to lower conversion rate? Set up an A/B test Audit landing page value props Look at the page’s eye path Unnecessary links? 10 Step Landing Page Guide 14

15. Blog Analytics Create blog subscription landing page Promote your blog Email marketing Social media Lead nurturing Calls to action Thank you pages Subscribe employees (advocate) 15

16. Visits by Page Audit internal links Calls to action on page Audit menu structure Thank you pages Publish new content Increase engagement on social media Send an email 16

17. Marketing Reach Send an email Display on homepage Thank you pages Email signature In-person promotion at business Create calls to action Twitter LinkedIn Facebook 17

18. Paid Search Campaigns Business cycles or seasons Ad & landing page consistency Keyword consistency Offer isn’t resonating anymore Test new ad groups and landing pages A/B test new landing pages Turn it off for a month 18

19. Source Conversion Rates Position of Calls to action Website colors and whitespace Add more calls to action Test different calls to action Adjust call to action Form length and complexities Too many distractions, links, images, etc. New offers to fit sales funnel 19

20. Analyze Your Data Every Month 20 Source: billyboardsmfg.com Take Action!

21. Monthly Marketing Presentation Framework - PowerPoint

22. Marketing Presentation Framework 22

23. HubSpot Benchmarks App

24. 24 Community > App Marketplace > Benchmarks

25. Local HubSpot User Groups

26. 26 Join a HUG: hugs.hubspot.com

27. Questions?

28. Want to Find Archived Camps? http://camp.hubspot.com/archived-webinars/ View archived recordings of all Content Camp sessions See each webinar presentation slides Download HubSpot content guides 28