3 Your Contacts Database All-in-One and Integrated to Make Your Marketing Powerful1SocialMedia1SocialMediaText goes hereYour Contacts DatabaseMarketingAutomationText goes hereSEOContent CreationMarketingAnalyticsText goes here&Lead NurturingLandingPages
5 Demand Generation – Outbound Campaign Performance and Cost Analysis Cold Calling Lead Generation Campaigns (Sample)BPSales ReadyNurtureBP TotalList SizeLeads/List SizeCampiagn CostCost /Sales Ready LeadCost /Total LeadsCommentsBP0704111192012.1%$ ,500$$Mixed in house and purchasedBP11112235804.0%$ ,000$$Commercial - PurchasedBP215365125619.9%$$BP317284518025.0%$$BP SuppliedBP4526356011.3%$BP Supplied and "segment Tuned"BP510627237019.5%$ ,000$$BP6229343414.5%$ ,500$$BP7387411263717.6%$ ,000$$Total194398540393713.7%$ ,000$Cost per sales ready lead$263Nurtures (MQL’s)398/393710%
6 SQL (Invitation or offer accepted) Cost per sales ready lead Demand Generation – HubSpot Inbound Campaign Performance and Cost AnalysisHubspot Inbound CampaignsInbound Campaign 1eDM's SentDeliveredDelivery RateOpenedOpen RateClickedClick RateHard BounceUnsubscribesSQL (Invitation or offer accepted)SAL lead Score >101Total Leads to SalesMQL (Lead Score )MQL (Lead Score15-49)Total MQLEDM 11316117389%26723%585%18717EDM 21111108898%22621%373%25EDM 31105108326424%121%10EDM 41087105097%26025%404%16All EDM's4619439495%101714720531361073734803.31%44.2%Inbound Campaign 1 - Nurture Followup1036102273%16518%112%196212675-45302.54%2.9%Inbound Campaign 1 Cumulative5655541696%118222%1582244352621823285106.07%17.8%32.1%49.9%Campaign Cost$ ,000Cost per lead$$All Lead TypesInbound Campaign 21893187299%43815518134154$ ,200$$All lead TypesIn progressEDM 1 (IT)13861,31895.09%30423.07%289.2%701EDM 2 (IT)13001,29999.92%27821.40%10.8%EDM 3 (IT)12631,25699.45%20316.16%83.9%7EDM 4 (IT) Provisional12511,251100.00%27922.30%5.7%52005,12498.54%106420.77%827.7%78121108229$ ,000$$Nurtures (MQL’s)510/103649%Cost per sales ready lead$90 - $112
7 Search Engine Optimization Optimize your content to get found online
8 KeywordsDetermine which keywords will bring the best traffic to your siteSee a list of “sweet spot”keywords and take action toincrease your rankSee what keywords broughtn the greatest # of leadsSee which keywords are driving traffic but not conversions to identify additional opportunitiesView your underperformingor costly keywords andfind alternatives.
9 Keep tabs on where competitors rank in organic search KeywordsView how your keywords are trending over time and compare to competitorsKeep tabs on where competitors rank in organic search
10 Page PerformanceTrack how well your pages are optimized for search and get recommendations for improvementGet an explanation of what needs to be improved.
11 Business Blogging & Social Media Create fresh content to attract and engage with leads
12 Business Blogging Platform Track how well your posts are optimized for search and get recommendations for improving themEasy blogging interfaceDynamic advice on improving your postsSearch engine optimizedIntegrated with social media
13 Social Media Publishing Easily create, publish, and automate all of your social media publishingAutomatic link shorteningPublish to multiple accounts & channelsSchedule multiple posts all at onceView recommended times for publishing
14 Social Media Click Tracking Easily see which of your posts are resonating with your network
16 Landing Pages Create landing pages in minutes Easily create landing pages and measure their effectiveness over time.Create landing pages in minutesTrack conversion rates and compareA/B test
17 Insert on web pages, blog articles & email Calls-to-Action ButtonEasily create call-to-action buttons and track their performance over timeCreate CTAs in minutesInsert on web pages, blog articles &A/B testDynamically display
18 Contacts DatabaseView your marketing contacts with their engagement history
19 ProspectsSee who is visiting your site to target new prospects
26 SourcesAnalyze which of your marketing activities are giving you the best ROIView for visitors, leads & customersCompare conversion rate by channelDrill into detailed reportsSet custom views and bookmark
27 Conversion AssistsAnalyze which content drives conversions to leads and customersFilter by site pages, blog posts and LPsView by leads or customers
28 Competitor AnalysisAnalyze how your marketing compares to your competitors’ for key metrics
29 Closed Loop MarketingSee how specific marketing efforts & channels are contributing to the bottom lineMarketingInvestment$ RevenueBrought inResults by ChannelInformedSales Team
30 IntegrationsAmplify your inbound marketing strategies
31 Maximize the power of HubSpot through integrations with your existing systems CRM Systems Salesforce, Sugar CRM, and moreeCommerce Magento, Shopify, and moreMobileSMS and AppsBilling Systems Recurly, Chargify, and moreHelp Desks Zendesk, AssistlySocial media Facebook, Twitter, LinkedIn, and more.