Presentation on theme: "1 SEARCH ENGINE OPTIMIZATION AT Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's."— Presentation transcript:
1 SEARCH ENGINE OPTIMIZATION AT Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. There are Three Parts to InterActive Circle’s SEO Campaign Strategy 1. On Page 2. Off Page 3. Detailed Reporting
2 BEFORE WE BEGIN Please note that we are going to cover a topic that has week long seminars dedicated to it, and we are going to cover it in a matter of 10 to 15 minutes. These topics will be from a 40K foot level Basic understanding of the process, and most importantly its implementation
3 ON PAGE SEO How we see a website a. How we see a website b. How search engines see that website
4 Domain = Title This will be your strongest keyword Type in your company’s name, and chances are: #1 positions Page Titles These are the details you are telling the search engines they can find on a particular page 1.Does it have relevant keywords? 2.Does it just repeat your company’s name? Meta Tags/Descriptions What are you telling the people searching for you in the search results? Although not a major factor in your overall rankings by the search engines, it plays a part in getting potential customers to click on your link vs. the competitor. H1 Through H3 Tags Use Header Tags as indicators of section headings and subheadings within a document, not just as a formatting element Search engines in particular may just scan your web page for appropriate H!, H2 and H3 elements. These tags identify what is the most important pieces of information on your pages.
5 In order to effectively implement your on page plan, you must first develop the plan based on the most relevant keywords for your products or services, that are being searched online. On Page Blue Print & Implementation This blue printing process is critical to the overall campaign and flows right into the off page SEO Off Page SEO | Two Main Parts Size of your digital footprint Popularity of your domain
6 DIGITAL FOOTPRINT Relevant Content Creation Videos Blog Posts Articles Press Release
7 DIGITAL FOOTPRINT: CONTENT SYNDICATION FROM AUTHORITATIVE SITES.
8 Relevant BacklinkingDirectory Submissions POPULARITY OF YOUR DOMAIN Guest Blog Posting Manta.com
9 DETAILED REPORTING | DASHBOARD Keyword List prior to Starting campaign 10-120 Keywords Weekly Rank Updates Monthly Recap Emails on Activity and Rank 24/7 Access to the Dashboard
10 TRANSPARENT VIEW INTO ALL WHITE HAT ACTIVITY 1. Content creation and syndication
11 INTEGRATION OF GOOGLE ANALYTICS 1. Visibly see the increase in organic traffic based on SEO efforts
12 CALL TRACKING BASED ON SEO EFFORTS Who Called Time / Day / Length of Call Recording of the Call What Keyword is Generating the Call
CLIENT TESTIMONIAL The team at InterActive Circle consistently exceeds expectations with new websites, SEO, social media and other interactive marketing solutions to help grow the companies. http://photodune.net/item/cool-businessman-portrait-on-grey-background/3628885 Chris Jones, Managing Partner | Sunbelt Midwest CLICK TO READ MORE