1. The Most Effective Slogans
Please choose 5 slogans from Ads or Commercial Films (either in Chinese or English) and discuss why they are great with language skills. Please analyze the slogans and give your interpretation for them.
哲學三
Tonya Lin (林怡彤)

2. Slogans：“We Live To Deliver (使命必達) ”
“Don’t worry, there’s a FedEx for that”
“Relax, it’s FedEx. ”
FedEx demonstrating their reliability by sketching entertaining caricatures of the business world has been the strategy of some of their best-known ad campaigns. Often, while we want to send package to someone, we constantly face all sorts of shipping and delivery challenges. Therefore, we customers need a company that can ensuring the reliable and on-time delivery of our packages and the quality service . Their ad' and slogans demonstrates the teamwork and dedication. And the slogans presenting they will satisfying customers’ experience.

3. Slogan：“ E-lifemall, so thoughtful！”
By the slogan, the E-lifemall Corporation successful effects and finally produced a brand linking with consumers. Large-sizing and low-pricing are quite important, but the brand, service, and personnel quality are more important for customers now. The slogan is presenting that the things we buy not just a “product” but a “feeling,” their highly-qualified personnel burnished the brand of the E-lifemall Corporation. The E-lifemall Corporation thinking stand in customers’ shoes, and it created an outstanding value of corporate brand. That’s great with language skills.

4. Slogans：“Always Coca Cola.”
“Play Red Hot Summer.”
“Can't beat the feeling.”
Its slogans concept of "pre-nostalgia.” The “always” presenting that you can see coca-cola anywhere and always drink it. Indeed, Coca-Cola assures Teen cola drinkers that one day they'll miss their days of looking forward to the time when they can look back fondly on their youthful exuberance for their nostalgic future. And Coca-Cola will have been there. It is a very popular carbonated soft drink sold in stores, restaurants and vending machines in more than 200 countries. Besides, they mainly want to attracting juveniles. Therefore, they creating the slogans “Play Red Hot Summer.” and “Can't beat the feeling,” as “Let’s paint the town red.”

5. Slogan：“Life's Good.”
The slogan, “Life's Good” best expresses the brand's values, promises, benefits and personality. It is an ultimate expression for what the brand stands for and what they strive to deliver continuously. "Life's Good" represents LG’s determination to provide delightfully smart products that will “make our life good.” As you see, the curving of the slogan reinforces LG's personality and uniqueness. LG's slogan "Life’s Good" sums up the brand identity perfectly. It represents the quality of life that LG strives to deliver to all its customers and the personality and unique nature of their innovative company.

6. Slogans：“I'm lovin' it.”
“You deserve a break today.”                “We love to see you smile.”
McDonald's, chain of fast food restaurants, has ingurgitated all walks of life, especially juveniles. All we know, McDonald's purpose is to make money. They using the slogan “You deserve a break today” to let us customers taking money. The slogan "I'm lovin' it" is a delivery focused language. It focuses entirely on that particular single moment, which you consume the fatty food of McDonald's. They want you to buy McDonald's and live the only single moment. "I'm lovin' it" not just means “I’m loving it" but the moment you buying and eating McDonald's, only at that time you are living. And they also having the slogan, “We love to see you smile,” creating a happiness picture.

7. Thank you!