Presentation on theme: "Company LOGO Advertising. Company Logo www.themegallery.com Think small Just do it Diamonds are forever Because I’m worth it Let your fingers."— Presentation transcript:
Company Logo www.themegallery.com Think small Just do it Diamonds are forever Because I’m worth it Let your fingers do the walking
Company Logo www.themegallery.com Reach out and touch someone Where do you want to go today? It’s everywhere you want to be Drivers wanted Melts in your mouth, not in your hand
Company Logo www.themegallery.com Always Coca-Cola Think Different We bring good things to life Where’s the beef? Good to the last drop
Company Logo www.themegallery.com You deserve a break today Fast talker Do you know me? Be all that you can be Have it your way
Company Logo www.themegallery.com Mmm mm good The skin you love to touch Share the fantasy It’s the real thing It’s so simple
Company Logo www.themegallery.com What makes a good advertisement? The headline captures candidates' attention. The first few lines are interesting, engaging and actively sell the position. Sentences are short and to the point, providing enough information to interest candidates but not to overload them.
Company Logo www.themegallery.com The advertisement avoids the use of words that are difficult to understand. Points are made using as few words as possible (the less copy you use, the smaller the media space and therefore the lower the cost). The advertisement contains some white space and does not appear cramped.
Company Logo www.themegallery.com What makes a good advertisment? Benefit Headline - grab attention, make the reader think. Copy that sells - what features or functions a product or service has, what are the benefits! Picture or graphics - help grab attention, they should compliment the copy. Layout - use of white space to allow the advertisement to 'breathe' - avoid use of too much text over graphics as this can be difficult to read.
Company Logo www.themegallery.com Use of colour - helps make the advertisement stand out, adds prestige Response mechanism - why should customers respond quickly? Use price, stock levels, time factors 'book early to avoid disappointment'. Point of contact - make it easy for your customers to buy. Use of address, telephone number, email, web-site, easy parking.
Company Logo www.themegallery.com The following advertisement shows many of the elements required to generate an effective response:
Company Logo www.themegallery.com TOP 10 SLOGANS OF THE CENTURY Diamonds are forever (DeBeers) Just do it (Nike) The pause that refreshes (Coca- Cola) Tastes great, less filling (Miller Lite) We try harder (Avis)
Company Logo www.themegallery.com Good to the last drop (Maxwell House) Breakfast of champions (Wheaties) Does she... or doesn't she? (Clairol) When it rains it pours (Morton Salt) Where's the beef? (Wendy's)