1. Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Competitive Sleuthing & Website Analysis ImpactOnlineMarketing.com

2. Pages Indexed – Google Go to Google.com Type in: site:nameofdomain.com Type domain name you are researching after site: Do NOT leave a space after the colon (:) Google returns info that shows pages indexed ImpactOnlineMarketing.com

3. On-site Optimization – Manual Site Review View home page and 2-3 other key pages on site (products, services, informative pages) Check page titles (headline) and check words used) Check source code and look for strong keyword use Keys that on-page SEO is not being done well when viewing source code Home page has either site name only, or worse, says “Home” A key page (like products page) uses a title tag like “Products of XYZ Company” instead of using a specific keywords / product names ImpactOnlineMarketing.com

4. Keyword Ranking - Rank Tracker Free download at: http://www.link-assistant.com/rank-tracker/download.html ImpactOnlineMarketing.com

5. Rank Tracker (Screen 2) ImpactOnlineMarketing.com

6. Rank Tracker (Screen 3) ImpactOnlineMarketing.com

7. Rank Tracker (Screen 4) ImpactOnlineMarketing.com

8. Rank Tracker (Screen 5) ImpactOnlineMarketing.com

9. Site & Page Importance - MozBar Free download at: http://moz.com/tools/seo-toolbarhttp://moz.com/tools/seo-toolbar Assess site/page strength of competitors that rank well for good keywords Go to Google, type in keyword, see who ranks on page 1 for those keywords Are they using on-page SEO to rank well for those keywords? ImpactOnlineMarketing.com

10. Backlinks & More – Open Site Explorer Access by going to: http://opensiteexplorer.comhttp://opensiteexplorer.com Compares up to 5 websites Limited information with free version Lots of link detail for your own site Lots of other information to explore ImpactOnlineMarketing.com

11. Site History – Way Back Machine WayBackMachine.org -> redirects to http://archive.org/web/http://archive.org/web/ Shows history of websites via web crawl screes captures of site over time Click years, then dates with circles to get to former screen captures Navigation sometimes works to explore interior pages of the website ImpactOnlineMarketing.com

12. Site Performance – Marketing Grader MarketingGrader.com (a service of HubSpot) Scores any site on five areas: Blogging, Social, Lead Generation, SEO and Mobile Provides an overall score Offers checklists and information about what’s good and what needs help Links to helpful resources to improve site ImpactOnlineMarketing.com

13. Other Competitive Sleuthing Tools Screaming Frog http://www.screamingfrog.co.uk/seo-spider/ Competitive SEO research tool Download free for Firefox and Chrome Best for keyword effectiveness and duplicate content http://www.entrepreneur.com/article/229350 -> http://www.entrepreneur.com/article/229350 37 Marketing Tools to Spy on Your Competitors http://www.entrepreneur.com/article/229350 -> http://www.entrepreneur.com/article/229350 ImpactOnlineMarketing.com