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Local SEO & Google Places Twitter: MakePageOne
Why Are You Here? You Want More Business… Right?
When you think Web Marketing You have to think in the same way as you do ANY other marketing!
So… Your Site Needs To SELL You & Your Stuff. Does your website SELL? Or is it more of a digital company brochure?
This is why SEO and Marketing go hand in hand… BECAUSE…
In order for your site to sell anything, it has to get found first! So heres some Stupid Simple Stuff To help you do that.
Some Quick Organic SEO Basics Finding the right keywords (Traffic, Relevance, Competition) 75% of SEO is Off Page Optimization (25% on page) Building Links is everything
Example of ONPAGE Optimization Title Tag, Meta Keywords & Meta Description
Microsoft says 53% of Mobile Searches on Bing have a Local Intent Heres What Off Page Optimization is for:
SEO isnt going away, its just changing and we have to adapt If They Arent Finding You, Who Do They Find?
Organic = Links Local = Citations (local links)
Local Listing Set Up
1. Click on Add Business
2. Enter your business & fill out everything
Choose relevant Categories (ones you want to rank for)
Add Photos, Videos, & Coupon (fill out completely)
Verify Business So important to do this Can verify via Phone or Postcard (Phone is instant)
Optimize Your Local Listing = On Page
Search Engines need to get information from trusted sources
Here are places to get Free Local Listings aspx Localeze.com Superpages.com Yellowpages.com biz.yelp.com infousa.com * * *
Things to remember
Citations!! The more you have the more you will DOMINATE Eg.
The ONLY thing done was LOCAL Listings
Make sure you target the right categories
Get customer reviews (do it right)
Make sure you have FULL address
Address at the center of the city
What has a Negative impact on Local Listings?
Negative Ranking Factors Multiple local business listings (duplicates) Use of a PO Box Use of 800 #
Action Steps Set up & Claim Local listing (Google Places) Submit to local business directories (citations) Ask for Reviews (on Google & Yelp) - Make sure theyre honest reviews
Q & A
The Ranking Triad The core of Googles algorithm is made up of three primary variables. They are:
1. Content (keywords, domain name, tags, etc.) SEO Basic Principles – simply understanding key factors and then doing them well.
2. Links (inbound, outbound, authority, etc.) Linking Strategies - I'll show you how to do it properly.
3. Activity (traffic, RSS subscriptions, comments, updates, etc.)
The Root Of All SEO… ?
KEYWORDS KEYWORDS KEYWORDS
The KEY to getting the right kind of traffic is finding the RIGHT keywords
Pick Your Keywords
Targeted Keywords (specific)
Google Search Bar
Check for Competition
This seems like a whole lot of trouble to go through for rankings. Is it worth it?
Natural is better than PPC
Even way down the page
Assignment Check out what people are looking for in your niche Check out the competition for those keywords Go to AustinSEOAcademy.com to learn some more before the next Meetup
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Special Offer (option 2) Google Places Setup & Optimization Local Business Directory Mass Submission Organic SEO Pro Package _______ $1500
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