We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byNicholas Kirby
Modified over 2 years ago
Local SEO & Google Places Twitter: MakePageOne
Why Are You Here? You Want More Business… Right?
When you think Web Marketing You have to think in the same way as you do ANY other marketing!
So… Your Site Needs To SELL You & Your Stuff. Does your website SELL? Or is it more of a digital company brochure?
This is why SEO and Marketing go hand in hand… BECAUSE…
In order for your site to sell anything, it has to get found first! So heres some Stupid Simple Stuff To help you do that.
Some Quick Organic SEO Basics Finding the right keywords (Traffic, Relevance, Competition) 75% of SEO is Off Page Optimization (25% on page) Building Links is everything
Example of ONPAGE Optimization Title Tag, Meta Keywords & Meta Description
Microsoft says 53% of Mobile Searches on Bing have a Local Intent Heres What Off Page Optimization is for:
SEO isnt going away, its just changing and we have to adapt If They Arent Finding You, Who Do They Find?
Organic = Links Local = Citations (local links)
Local Listing Set Up
1. Click on Add Business
2. Enter your business & fill out everything
Choose relevant Categories (ones you want to rank for)
Add Photos, Videos, & Coupon (fill out completely)
Verify Business So important to do this Can verify via Phone or Postcard (Phone is instant)
Optimize Your Local Listing = On Page
Search Engines need to get information from trusted sources
Here are places to get Free Local Listings aspx Localeze.com Superpages.com Yellowpages.com biz.yelp.com infousa.com * * *
Things to remember
Citations!! The more you have the more you will DOMINATE Eg.
The ONLY thing done was LOCAL Listings
Make sure you target the right categories
Get customer reviews (do it right)
Make sure you have FULL address
Address at the center of the city
What has a Negative impact on Local Listings?
Negative Ranking Factors Multiple local business listings (duplicates) Use of a PO Box Use of 800 #
Action Steps Set up & Claim Local listing (Google Places) Submit to local business directories (citations) Ask for Reviews (on Google & Yelp) - Make sure theyre honest reviews
Q & A
The Ranking Triad The core of Googles algorithm is made up of three primary variables. They are:
1. Content (keywords, domain name, tags, etc.) SEO Basic Principles – simply understanding key factors and then doing them well.
2. Links (inbound, outbound, authority, etc.) Linking Strategies - I'll show you how to do it properly.
3. Activity (traffic, RSS subscriptions, comments, updates, etc.)
The Root Of All SEO… ?
KEYWORDS KEYWORDS KEYWORDS
The KEY to getting the right kind of traffic is finding the RIGHT keywords
Pick Your Keywords
Targeted Keywords (specific)
Google Search Bar
Check for Competition
This seems like a whole lot of trouble to go through for rankings. Is it worth it?
Natural is better than PPC
Even way down the page
Assignment Check out what people are looking for in your niche Check out the competition for those keywords Go to AustinSEOAcademy.com to learn some more before the next Meetup
Special Offer Google Places Setup & Optimization Local Business Directory Mass Submission _______ $750
Special Offer (option 2) Google Places Setup & Optimization Local Business Directory Mass Submission Organic SEO Pro Package _______ $1500
TM170: A Comprehensive Approach to Search Engine Optimization September 23, 2009 Kristine Wirth, SEO Expert.
Local Search Promoting Your Local Online Identity Phone:
Optimize Your Web Design Business Site: 10 Tips On SEO (Search Engine Optimization) to Drive Traffic To Your Business presented by seOverflow.
Toll Free: Introduction to Wordpress 3.01 The Basics of How To Add and Edit Posts, Pages.
Introduction to Wordpress 2.7 The Basics of How To Add and Edit Posts, Pages and Blogrolls/Links (with SEO tips)
Top Secrets To E-Marketing Success Joseph A. Mohay Online Sales Manager – GlobalDirectories.com.
Passion to Profit Finding Your Targeted Niche. What is Niche Marketing? Focused message. Not always easy. Authority and credibility.
Advocate with Managed Care Companies to Get Recovery Ed Knight, PhD, CPRP Co-Investigator UCLA Health Services Research Center.
How to rank No. 1 on Google (and the other search engines) Clayton Wehner - Blue Train Enterprises M: E:
Manage your sources for more effective research quick tips for creating an APA template Trinity Writing Center (2011)
What is a Search Engine? Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the.
The. of and a to in is you that it he for.
Information Point Technologies. If you see a link in your navigation titled “log-in”, you can click on it to access the WP login screen. You also may.
Traffic Secrets Exposed Creating Your Own Internet Highway Traffic Jam Traffic+_______= Sales.
Facebook Training Our Purpose is To Help You… Develop a Marketing Plan Generate Free Leads Drive Traffic To Your Website Reach Your Target Market (this.
Reveal Course on Communication - Advanced This project has been funded with support from the European Commission. This publication reflects the views only.
The Joint Venture Partner Discovering the Win-Win Situation and How to Move Your Name From the Shadows to the Spotlight.
SEO Simpler than You Think (A Step-by-Step Guide to Ranking on Google)
Home of unlimited opportunity. Traffic is Good! (when it comes to your website)
Database VS. Search Engine Explore the difference between database* and search results *You will need the password for the Virtual Reference Collection.
Getting Your Web Site Found. Meta Tags Description Tag This allows you to influence the description of your page with the web crawlers.
How Search Works An Introduction. What Does Google Do When You Search? Search the index: When you click the Google Search button, Google races through.
Actionable Analytics What to do with all those numbers by Greg
PORTAL TOUR PROSPECTING PORTAL TOUR PROSPECTING Grow your Business using the best tool we have; THE WEB PORTAL A brief EXCITING PORTAL TOUR will help you.
Web Site Design What is a web site? A website is an address (location) on the World Wide Web that contains your web pages. Basically, a website is your.
The Best Salesman In Your Business! › Works 24 x 7 › It’s Getting in Front of People Looking for You! › Spans the Entire World or Just Your Community.
SEO Content Guidelines By PaperStreet Web Design.
The Monetization Equation. Get rich quick? No. You've come to the wrong place if you're looking for that. So is it worth your time and investment? YES!
[Insert your logo here.] [Insert brief description of guide.]
1 Hits 1000 Lets get Started 2 Who We Are? In short, Hits 1000, is the on-going AI technology allows us to offer you with unprecedented.
© 2016 SlidePlayer.com Inc. All rights reserved.