1. By Raza / Faisal By: Raza Usmani Faisal Khan

2. What is SEO? It is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

3. Why SEO??? To make the content of your web pages more relevant More attractive More easily read by search engines Crawling and indexing website.

4. Why SEO??? Continued.. Potential customers can locate your current web site easily Traffic to your web site could be extremely low. Potential customers might not even know that your site exists.

5. How to SEO Website Audit (Google Analytics, Google Webmaster) Off-page optimization On-page optimization On-site optimization Social Media Optimization

6. Off-page optimization Search Engine submission Article submission Social bookmarking Directory submission Content Submission

7. On-page optimization HTML coding ( etc..) Meta Keywords Meta Description Page title HTML validation Duplication fixing

8. On-site optimization Google Analytic setup Google webmaster setup Canonical Issues Broken Links Customized 404 error Robots.txt Scripts optimization

9. Keywords Analysis Select keywords that promotes your business. Collect from Competitors website Collect from user queries Google Analytics

10. Keywords.. Don’ts Stuffing of Keywords Duplication High Density Keywords usage in content Phrasing more than once

11. Google Analytics

12. Google Analytics continued… Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The basic service is free of charge and a premium version is available for a fee.

13. Key Benefits-Google Analytics User Visits (Hourly, Daily, Weekly, Monthly & Yearly) Pageviews by users Unique Visitors Avg. Duration % New Visits Bounce Rate

14. Key Benefits-Google Analytics Demographics (City, Country) System (Browser, OS, Service Provider) Much more…

15. Google Webmaster Submission of Website Error Removals (HTML/Server Request/Custom Errors) Crawler errors and rate Block URLs (Robots.txt) Demote URLs Sitemap Generation & Submission Backlinks Internal Links

16. Error Removals HTML CSS Javascripts Server Request Custom Errors

17. CRAWLER Crawler errors and rate HTML Codes Javascripts CSS Content updated Broken Links Canonical Links

18. URLs – Promotion / Demotion Sitemaps Block URLs (Robots.txt) Demote URLs

19. Sitemap Generation & Submission Usage: Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website. Site maps help the search engine spider pick up more pages from the website

20. SEO - TOOLs Error Detectors HTML & CSS Error detectors: www.W3C.org Sitemap Generator Plugin for wordpress Online URL Third Party Tool

21. SEO - Tools Broken Links Checker Third Party URLs / Softwares - Free SEO extreme Tool

22. Thank You!