1. Stage 1: Keyword Research

2. List of Tasks 1. Find 15 keywords that fulfill our criteria 2. Capture the screen of Market Samurai’s SEO Competition Matrix for those keywords

3. What keywords are we looking for? Monthly Local Exact Searches > 3000 Google Keyword Tool Traffic Adwords Cost Per Click >$1 USD Google Keyword Tool Commercial Value At least 2 weak sites of the top 5 results Market Samurai Competition

4. Google Keyword Tool  Remember to login with an Adwords account  Remember to use EXACT match  Remember to view LOCAL results

5. Competition  Use Market Samurai to assess the amount of competition  We look for 5 things 1. Page Rank (PR) 2. Page Backlinks (BLP) 3. Keyword in Title (Title) 4. Keyword in URL (URL) 5. Keyword in Description (DESC)

6. What we are looking for?  We are looking for keywords that have at least 2 weak competitors out of the top five results

7. What is weak competitors?  Weak competitors are websites that fulfill ANY one of the following criteria: 1. 0 Page Backlinks 2. <10 Page Backlinks + 0 Page Rank 3. A whole line of green