1. Search Engine Optimization

2. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines, via search results.

3. How SEO can Help You?

4. Search Engines How does Google determine a highly ranked site?

5. First, why Google? Let’s look at market share:

6. Google’s Algorithm – Part 1 Relevancy

7. Relevancy Google first decides whether your site is relevant based on its text. You need text on your site targeting specific keyword phrases.

8. Google’s Algorithm – Part 2 Authority

9. Authority Once Google determines your web site pages are relevant, you need to increase your authority. You need citations from other web sites, thereby recommending you as a destination for your products and services.

10. What Can I change to Improve my SEO today?

11. Basic On-Page Elements that we can control Title Tag – Should match to keyword phrases Headlines – Should match to keyword phrases Content – The more the better Properly Validated Website Fast Loading Organized Web Site Internal Linking Structure

12. Basic Off-Page Factors Links, Links and more Links Quality Links are valued more. Quantity is not the goal.

13. When should you SEO?

14. Why should you SEO? Ranking high will lead to more traffic.

15. Here are some case studies:

16. Example of a Positive SEO Campaign: PaperStreet.com 15,000 Site Visitors a month (5,000 for main site and 10,000 for the blog) 73% of traffic from search engines, 15% from direct and 12% from referrals Multiple inquiries a day as a result.

17. Example of a Positive SEO Campaign: Law Firm “A” 4,000+ Site Visitors a month 88% of traffic from search engines, 6% from direct and 6% from referrals 4+ calls a day and 2+ web inquiries a day (approx. 120 calls per month)

18. Example of a Positive SEO Campaign: Law Firm “B” 3,500+ Site Visitors a month 60% of traffic from search engines, 26% from direct and 14% from referrals 9+ inquiries a day