Presentation on theme: "Search Engine Optimization. What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search."— Presentation transcript:
Authority Once Google determines your web site pages are relevant, you need to increase your authority. You need citations from other web sites, thereby recommending you as a destination for your products and services.
Basic On-Page Elements that we can control Title Tag – Should match to keyword phrases Headlines – Should match to keyword phrases Content – The more the better Properly Validated Website Fast Loading Organized Web Site Internal Linking Structure
Basic Off-Page Factors Links, Links and more Links Quality Links are valued more. Quantity is not the goal.
Example of a Positive SEO Campaign: PaperStreet.com 15,000 Site Visitors a month (5,000 for main site and 10,000 for the blog) 73% of traffic from search engines, 15% from direct and 12% from referrals Multiple inquiries a day as a result.
Example of a Positive SEO Campaign: Law Firm “A” 4,000+ Site Visitors a month 88% of traffic from search engines, 6% from direct and 6% from referrals 4+ calls a day and 2+ web inquiries a day (approx. 120 calls per month)
Example of a Positive SEO Campaign: Law Firm “B” 3,500+ Site Visitors a month 60% of traffic from search engines, 26% from direct and 14% from referrals 9+ inquiries a day