1. Group 6-Happyday 經濟二甲 494651295 李怡潔 ( 組長 )Erin 經濟四乙 492652075 陳渝雯 Nana 貿經四甲 492751364 呂詩婷 Red 會計四甲 492711651 謝艾倫 Ellen 資管四乙 492742038 王中英 Creasy 社工二 494640569 黃珮涵 Sharon

3. Advertisement Website Hearsay Discussion area

4. Trademark

5. Brand-BillieChick Why names BillieChick that is one woman her name is Billie and another names Chick.

6. Slogan-billiechick Their slogan is just billiechick.

7. Belief- Best creative from the best

8. SWOT

9. SWOT-S 1) The great amount of capital plus the relationship and true experience in restaurant business of founder members. 2) Having a lot of talents who have creativity, and turning it into cakes.

10. SWOT-S 3) Using the electronic system and controlled the materials by central system. 4) To raise the loyalty of consumers by the quality of product, the professional service, and the member system.

11. SWOT-S 5) To sell with favored project, ex: exchange ticket, discount privilege. 6) To accelerate the speed of expanding stores by cheapening the expense of joining an alliance.

12. SWOT-W 1) The influence is limited to only use magazine advertisement, publishing books or present at the show. 2) Customized products’ cost are higher.

13. SWOT-O 1) Creative cake is very popular. 2) Open the new branches in different countries to extend the business and international fame.

14. SWOT-O 3) Although young women are the main customer, this company creates lots of different cakes to expand the different market, ex: “VIAGRA cake”is to attract male consumers.

15. SWOT-T 1) Creative cake is imitated by other competitors. 2) Bloom of compound chain restaurants, and there are many cakes, like 85°C. 3) New entrants threaten.

16. The end