They dedicated to promoting a philosophy of life that offers their consumers with simple, natural, high-quality and affordable life-related products, instead of wasting extra materials in making their products. That is, they focus on both the consumers’ needs and the environmental issues. Today, MUJI has became a world-wide famous brand which has stores all over the world. MUJI 無印良品
How to Make It Work? They cooperated by bringing a brand new Life Style Store into Taiwan. The central idea of a Life Style Store is to promote the simplicity and nature in life with a reasonable product price. (Which meet most of the consumers’ needs) This kind of idea is put into designing all kinds of items. Such as clothes, household items, food, etc. Consumers like it → They want it → They buy it → Success
CEO Matsui, Tadamitsu ( 松井忠三 )
Management Open style design -Combination of stocks and stores -Increase the visibility of goods and reduce inventory pressure Further strengthen the power of commodities -From visual and touch to smell and taste.
Management Direct Selling Store Innovation -CEO personally re-selection, arrangement, training and inspecting stores Elastic expand stores -open new stores before making a profit -In Taiwan : according to the development of district property to do with customers and to show flexibility in strategy
Management Team to simplify - design and planning department: 15 people - Design Advisory Committee: 8 people - Overseas designers :4 people
No-brand brand Simple. Functional. Affordable Recycling or reselling the unsold products in the same condition. MUJI promotes a Pleasant Life it’s philosophy- 1. NO BRAND QUALITY GOODS 2. SELECTION OF MATERIALS 3. PACKAGING
MUJI'S PHILOSOPHY OF 'NO BRAND QUALITY GOODS' NO BRAND QUALITY GOODS PACKAGING SELECTION OF MATERIALS 1.Simplicity 2.Conserving resources and reducing waste. 1.Making the best use of materials while considering environmental issues. 1.Most suitable raw materials 2. Industrial materials 3.Recycling unused materials
Three Promises for Corporate Operation Make challenges customer viewpoint Communities Rise to the challenge of global growth and development Offer new value and appeal, From customer viewpoint. 1.Customers 2.Growers 3.Manufacturers
Design and Style Brand And Philosophy
Design and Style No-brand brand. - MUJI means "no- label." Natural Simple Proper Prices High Quality Eco-friendly Recycling Minimalism Customers Environment Basic life style
MUJI’s Popular Products Why are they different?
Pencil Refills Recyclable paper
Attaching a name tag Recognize your umbrella! Avoid getting the wrong umbrella.
Towel with further options
Tower > Bath mat > Floor/Dust cloth Textured surface doesn’t unravel fabric The lines act as a marker Reusable!
Wall Mounted CD Player Creativity, more aviliable space More More available space
Just pull the cable!
SWOT Analysis Strength Products- what you see is exactly what you get speech. Perfectly clear and global brand personality Eco-friendly More and more products High quality
SWOT Analysis Weakness Could have more fancy design DIY might be difficulty to somebody Higher quality lead to higher prices
SWOT Analysis Opportunity Increasing – friendly market Strong customer demand More channel to achieve products ex.http://
SWOT Analysis Threat More and more competitor ex. Working house, DAISO, Hands Tailung Economic slump Overtaken by others