3They dedicated to promoting a philosophy of life that offers their consumers with simple, natural, high-quality and affordable life-related products, instead of wasting extra materials in making their products. That is, they focus on both the consumers’ needs and the environmental issues.Today, MUJI has became a world-wide famous brand which has stores all over the world.MUJI 無印良品
4How to Make It Work?They cooperated by bringing a brand new Life Style Store into Taiwan. The central idea of a Life Style Store is to promote the simplicity and nature in life with a reasonable product price. (Which meet most of the consumers’ needs)This kind of idea is put into designing all kinds of items. Such as clothes, household items, food, etc.Consumers like it → They want it → They buy it→ Success
6Management Open style design -Combination of stocks and stores -Increase the visibility of goods and reduceinventory pressureFurther strengthen the power of commodities-From visual and touchto smell and taste.
7Management Direct Selling Store Innovation -CEO personally re-selection, arrangement, training and inspecting storesElastic expand stores-open new stores before making a profit-In Taiwan : according to the development of district property to do with customers and to show flexibility in strategy
8Management Team to simplify - design and planning department: 15 people- Design Advisory Committee: 8 people- Overseas designers :4 people
9No-brand brand Simple. Functional. Affordable Recycling or reselling the unsold products in the same condition.MUJI promotes a Pleasant Life it’s philosophy-1. NO BRAND QUALITY GOODS2. SELECTION OF MATERIALS 3. PACKAGING
10MUJI'S PHILOSOPHY OF 'NO BRAND QUALITY GOODS' 1.Most suitable raw materials2. Industrial materials3.Recycling unused materialsNO BRAND QUALITY GOODSPACKAGING SELECTION OF MATERIALS 1.Making the bestuse of materialswhile considering environmental issues.1.Simplicity2.Conserving resources and reducing waste.
11Three Promises for Corporate Operation Make challengescustomer viewpointCommunitiesRise to the challengeof global growthand development1.Customers2.Growers3.ManufacturersOffer new value and appeal,From customer viewpoint.
13Design and Style Minimalism Customers Environment Basic life style No-brand brand.- MUJI means "no-label."Basic life styleNaturalSimpleProper PricesHigh QualityEco-friendlyRecyclingMinimalismCustomersEnvironment13