1. icash SWOT Analysis Group members 貿金四乙：李庭芸 491752567 貿金四乙：李柏毅 491752737 貿金四乙：詹雅筑 491752713 貿金四乙：連柏綺 491752696 貿金四甲：張梓洋 491751719 貿金四甲：黃怡姿 491751733

2. 1.An i-cash costs 100 NT dollars. 2.Get a discount with i-cash. 20 16

3. 3. Changing the picture of an i-cash card.

4. 4P for icash Product : icash Price : $100 Position : only use in 7-Elleven Promotion : special discount and activity

5. Strength no need to install software no backups required no disk space required iCash is easy-to-use

6. Strength 1. 7-eleven is the only convenience store which has 『 icash 』 2. not to take a small change 3. complete the deals rapidly 4. convenience life 5. special discount or activity 6. commemorating and collecting 7. make an unique icash card - 『 Fju icash card 』

7. WeaknessWeakness 1.Empty card needs money. 2.If you lose your card…. 3.If icash is damaged…. 4.About your payment…. 5.When your icash breakdown…. 6.About your icash balance…..

8. Opportunity Opportunity 1. Consumers have strong loyalty to 7-Elleven 2. Leader of this industry 3. Most franchises in the market 4. Cooperate with different industries

9. Opportunity 5. Consumers care about time saving 6. Consumers can satisfy preference for icash collection 7. Consumers can design their own icash

10. Threat 1. Keen competition 2. Saturated market 3. Emergence of substitute products 4. 24 hours supermarkets may be the price competitor 5. Arrival of new technologies

11. THE END