1. 全聯福利中心 Welfare center Group2 492702258 陳嘉寧 Hermia 494701686 顏沁玲 Sonia 494703036 沈佩萱 Joanne 495701011 王意茹 Iris 495712448 潘彥達 Bryant

2. Outline 1.Recent news 2.Introduction to welfare center 3.The characteristic of welfare center 4. The slogan 5.Development&transformation 6.SWOT Analysis 7 Hope

3. Recent News The price of everything is raised Price is continuous raised. The sauce price of Carrefour goes upward by 42% from January till now. Consumers Organization hopes consumers to compare goods in every store and to take back the option. Use the market system to banish the stores with unreasonably high price.

4. The cheapest 舒潔 (Sujay) tissue is in Welfare center Welfare center is on 10 th anniversary, so their products are much cheaper from today up to December5. Although the price of paper is rising, the main products” Sujay tissue” is alleged that it is the cheapest in whole Taiwan. The executive, Miss chen, pointed out necessity is their advantage. She said that “we are the cheapest” with loud voice.

5. Introduction They sell lots of things like food, kitchen articles, clean articles, and many other products which you want to use in your life. The most important image that they want to create is “cheap”. The environment is clean. Their employees are friendly.

6. Characteristic Price: Lower than wholesaler for 10%~15%,convenient store for 20%~30%. The employee’s attitude is good. Providing a pleasure place to shopping. Diversification: They have 6000 products.

7. The slogan “Genuine goods at a fair price” They do not have to join member. Get discount in the Welfare center.

8. 1.Expanding product portfolio welfare center has increased their supplier from 500 to 700.Its product items is also from 4000 to 6000. welfare center has increased their supplier from 500 to 700.Its product items is also from 4000 to 6000. Development &transformation – significant construction

9. Development &transformation – significant construction 2.The expansion of territory The number of welfare center increase from 68 to 356. 3.Remarketing positioning Welfare center position it as medium retailer.

10. Development &transformation – significant construction 4.process reengineering From internal management to product display welfare center continuously to simplify,computerize and humanize.Welfare center provide over than 300 clean,neat and comfortable selling place. From internal management to product display welfare center continuously to simplify,computerize and humanize.Welfare center provide over than 300 clean,neat and comfortable selling place.

11. Development &transformation – significant construction 5.Strengthen the service quality Welfare center consider provide a kind,intimately and warm service to customer is their important mission. 6.Constructs completely information system From POS to financial management and selling management,welfare center has established a completely set of information system

12. SWOT Analysis

13. Swot-strength Low price Loyal customer(housewife and student ) The variety of products Environment is clean and bright

14. Swot-weakness Not well-known Not so many stores Rent cost is very high Accommodate less service than other stores (ex:no credit card service and no parking lots) Not that closer to consumers than convenient stores

15. Swot-opportunity Price is raised rapidly recently. Becoming well-known because of the television advertisement.

16. Swot-threat The similar merchant is studying its marketing strategy. Ex: Beauty and cheap store( 美廉社 ) The same size retailer(ex:wellcome) Loyal consumer will choose other choice if it loses price strength.

17. hope We hope welfare center can do for the community inhabitant’s grocery supply center,and become the national most important and famous retailer

18. The end.