2. 資管二甲 495741061 朱祐良 Frank 495741310 呂雅琪 Cathy 495741322 林佩穎 Nancy 495741360 梁玉塵 Justine 495741578 劉哲綱 Jerry

3. Slogan COCA COLA ADD HAPPINESS TO LIFE

4. Company Introduction The soft drink of 400brands or more we have delivered the coca ･ cola company, to the people of the country and area of world- wide 200 or more in addition to the "coca co- la".

5. Company Introduction It is the world's largest soft drink manufacturer which the soda water, the coffee, the brown type beverage and the fruit juice beverage, it produces & sells the water and the sport energy beverage,poss- esses 4 inside "co-ca cola“ the soft drink brand top5 of the world "diet coca ･ cola" "sprite".

6. SWOT 分析

7. S-Strengths Old-aged brand Mass manufacture & Low cost Innovation Responses from customers Quality assurance Powerful marketing place, sale and strategies Hard to imitate

8. W-Weaknesses High costs of transport for ingredients Unhealthy

9. O-Opportunities High market share Combination of activity for public welfare & Mold the enterprise’s image High loyalty of the brand

10. T-Threats The threaten of substitution. People are aware of their health. Weather The increase of recycling cost

11. SWOT Table Strenths old-aged brand Mass manufacture & Low cost innovation responses from customers quality assurance powerful marketing place, sale and strategies hard to imitate Weakness high costs of transport for ingredients unhealthy Oppurtunity high market share combination of activity for public welfare & mold the enterprise’s image high loyalty of the brand Threats The threaten of substitution. People are aware of their health. Weather the increase of recycling cost

12. THE END