1. SWOT Analysis of DIY Cake Shop
Teammates:蔡东、连烽、邹婷、尔珊、罗怡、家瑜

2. SWOT Analysis of DIY Cake Shop
Strength
1.Our target market focus on college students, and we are all college students, so we can easily know more about the needs of them, and make our products and services satisfy their needs.
2.Compared with other competitors, the prices of our products are more complex with a great range from yuan,and our cupcake can attract our customers to have a try.
3.We have some popular type of distribution such as WeChat, QQ and so on, those tools are widely used in young people ,so our shop can quickly access to their eyes.

3. SWOT Analysis of DIY Cake Shop
Weakness
1.We are college students, so it will be high cost to operate because of the lack of experience in management and operation.
2.The cake shop is small, it is difficult to receive large number of consumers because of limited space and few service personnel.
3.The funds which can be used in the management are insufficient, so dealing with risks is difficult.
4.The shop didn't have enough equipment and we lack professional skills and knowledge.
5.Our cake shop may not be recognized by consumers at first for the lack of brand effect.

4. SWOT Analysis of DIY Cake Shop
Opportunity
Competition is not fierce, so we have larger development space.
We have a fixed customer base near school. It is easy to advertise ourselves. It can makes our cake well-known, and attract more customers.
Our DIY cake shop is fresh and special for our customers, so we can attract different kinds of consumers, and gradually increase our popularity.

5. SWOT Analysis of DIY Cake Shop
Threaten
External risks
1.Impacts of the government’s politics on food industry production, sales, testing, advertising and other policies may limit our development.
2. Existing competitors of the market, as well as sneak competitors’ joining make the competition becomes more intense.
3. The risk of being replaced by other bakery advanced technologies. because of low-tech. 4.Risk from suppliers of raw materials.

6. SWOT Analysis of DIY Cake Shop
Threaten
Internal risk:
1.Production standards are not uniform, equipment is not complete. 2. Market adaptability and adjustment capacity is not enough. 3. Safety of raw materials and ingredients for the cake. 4 Price and service may can not meet the needs of our development.

7. SWOT Analysis of DIY Cake Shop
Coping strategy
1.To know about relevant laws and regulations for the food industry ,such as Food Safety Law of the People‘s Republic of China and others.
2. To make our product testing procedures more strict, and ensure food quality and safety .
3.To hair and train professional cake maker, and use advanced equipment.
4.To be good at upstream supplier management, ensure raw material supply .
5. To establish reasonable information feedback mechanism, grasps the latest market trends , timely adapt to market changes in business strategy .

8. Thank you!