2. Team 7 林子傑 貿金四乙 493752365 鄭宜軒 織行二甲 496481266 賴映辰 經濟二乙 496652384 陳品蓉 企管二乙 496702438 ☆這個檔我們有刪除掉很多在報告時有的 圖片, 因為本來的檔案太大了, 所以這個 算是簡略版.

3. Strength

4. Strength 1. A well-established brand 1. A well-established brand

5. Strength 2. Excellent design, Beautiful packaging 2. Excellent design, Beautiful packaging

6. Strength 1. A well-established brand 1. A well-established brand 2. Excellent design, Beautiful packaging 2. Excellent design, Beautiful packaging

7. Strength 1. A well-established brand 1. A well-established brand 2. Excellent design, Beautiful packaging 2. Excellent design, Beautiful packaging 3. Simple + friendly user interface 3. Simple + friendly user interface

8. Strength 4. brilliant product promotions 4. brilliant product promotions

9. Weakness

10. Weakness 1.Non replaceable battery 2.Poor battery life 3.Bluetooth unavailable 4.No video calling 5.Poor camera 6.Too heavy

11. Opportunity

12. Opportunity  1.High market share  2.High loyalty of brain  3.Various of functions  4.I-tune online music shop  5.Luxurious brand case for protection

13. Threat

14. Threat 1. Same functions as iphone 1. Same functions as iphone 2. The price of iphone 2. The price of iphone 3. Only available in Apple stores 3. Only available in Apple stores 4. Not available in Taiwan. 4. Not available in Taiwan.

15. Promotion

16. Product placement + Celebrity Advertising Nuh, I got this phone for free. Steve gave it to me the other day. Yes, this is Samantha speaking. Who is this? …………

17. Word of mouth HELLO http://tw.youtube.com/watch?v=mmiWTKZzBLY http://tw.youtube.com/watch?v=mmiWTKZzBLY http://tw.youtube.com/watch?v=mmiWTKZzBLY HELLO HELL O. HELLO !!! Hello heLLo Hello ……

18. 199 USD

19. Ad Campaign Emphasis Rich user experience Rich user experience Multimedia functionality Multimedia functionality http://tw.youtube.com/watch?v=fu7_hwVNhrk&feature=related http://tw.youtube.com/watch?v=fu7_hwVNhrk&feature=related http://tw.youtube.com/watch?v=fu7_hwVNhrk&feature=related Surfing the Internet like its real Surfing the Internet like its real http://tw.youtube.com/watch?v=sRO7BuGYcvs&feature=related http://tw.youtube.com/watch?v=sRO7BuGYcvs&feature=related http://tw.youtube.com/watch?v=sRO7BuGYcvs&feature=related