1. INTEGRATING SOCIAL MEDIA INTO THE INTRODUCTORY PSYCHOLOGY COURSE Laura Freberg California Polytechnic State University, San Luis Obispo

2. WHAT SOCIAL MEDIA REALLY LOOKS LIKE…

3. 2012 and the future—We are becoming a more universal, diverse, connected, engaged, and social community.

4. What is social media? Social media combines “a wide range of online, word-of-mouth forums including blogs, company sponsored discussion boards and chat rooms, consumer-to-consumer e-mail, consumer product or service ratings websites and forums, Internet discussion boards and forums, microblogs” (Mangold & Faulds, 2009, p. 358).  Social media integrates technology & social interaction with pictures, videos, words, and audio.  It allows people to share different perspectives and information / stories / experiences among online communities  Social media adds a voice for the user.

5. William James on Teaching  “…in teaching, you must simply work your pupil into such a state of interest in what you are going to teach him that every other object of attention is banished from his mind.” –William James

6. Why Use Social Media? o Social Media Revolution 2011: http://www.youtube.com/watch?v=3S uNx0UrnEo http://www.youtube.com/watch?v=3S uNx0UrnEo o Students are already doing this (beat them or join them) o Their world, both social and work- related, will use social media o Opportunities for teaching critical thinking and information competency o Ability to capture real-time social behavior.

7. Opportunities in Social Media Knowledge Sharing Blogs Microblogs Ex. Twitter, Wordpress, Blogger Life Sharing Photos & Videos Social Convergence Crowdsourcing Ex. YouTube, Flickr, Wikis Social Networking Connect Interact Social media life Ex. Facebook, Google+ Business Networking Connect Geolocation Interact Ex. Linkedin, Foursquare Community Building Collaborate Collect Ex. Ning (social networking communities) Ning

8. Some Starting Points….  Twitter  Class accounts  Questions and answers  Follow key Psychologists & Organizations (e.g. APS, APA)  Virtual Office Hours  Social Searches  Facebook  Virtual office hours  Question and answer  Share links and news reports  Facebook for Educators Facebook for Educators

9.  Google+ Google+  Virtual office hours through Google Hangouts  Meetings via conference calls  Research collaboration  Mashable Google + Guide Mashable Google + Guide  YouTube and Vimeo  Students select videos relevant to course content  Students construct videos  Infographics Infographics  Prepare infographics to share with class  Infographic Database: Visual.ly & ExampleVisual.lyExample

10.  Quora Quora  Questions and answers  Analyze who is supplying answers  Network with others Emerging Technologies in Mobile  QR (Quick Response) codes and augmented reality  Research current trends in this form of technology  How can this technology be used in Psychology (e.g. Cockroach Phobia & Augmented Reality)Cockroach Phobia & Augmented Reality

11. Always Something New….  Pinterest had more traffic in January than YouTube, Google+, and LinkedIn.  Use Mashable to get started: http://mashable.co m/2011/12/26/pi nterest-beginners- guide/ http://mashable.co m/2011/12/26/pi nterest-beginners- guide/

12. How to incorporate social media into research  Data Mining  Social mention (All social media) Social mention  Topsy Analytics (Twitter + Google+)  Collaboration  Word Press  Tumblr  Content analysis of Quora  Post presentations (via Slideshare) and videos (YouTube or Vimeo) highlighting researchSlideshare  Capstone or Senior Projects to create Mobile App to be used for Psychology research or practice  http://www.magmito.com/blog/ http://www.magmito.com/blog/

13. Best Practices  Incorporate social media class policies into the syllabus  Become transdisciplinary – work with professionals in other disciplines who are also incorporating social media into class & research  Spend a little bit of time each day looking at trends in social media to stay current  Lead by example – set up a personal website, start writing a blog, and be consistently active and present on the various social media platforms.personal website  Do consider accessibility for your student population.  Educate your department, students, and fellow colleagues within the Psychology community.

14. Future of Social Media Baekel. T. (April 27, 2009). Where is everyone? Baekel Online Magazine. Retrieved from http://www.baekdal.com/articles/Management/market-of- information/.http://www.baekdal.com/articles/Management/market-of- information/

15. Social Media Resources  Main resources  Mashable (great social media blog and site): http://mashable.com/http://mashable.com/  Social Media Classroom Resources: http://socialmediaclassroom.com/co mmunity/wiki/participatory-media- teaching-and-learning-resources http://socialmediaclassroom.com/co mmunity/wiki/participatory-media- teaching-and-learning-resources  Digital Buzz (latest trends in mobile and other digital media): http://www.digitalbuzzblog.com/ http://www.digitalbuzzblog.com/  The Google of Social Media - Samepoint.com Samepoint.com  Another good search engine - Socialmention.com Socialmention.com  Social Media Influence (Case studies): http://socialmediainfluence.com/ http://socialmediainfluence.com/  Psychology and Social Media Resources  Pew Research Internet Resources: http://www.pewinternet.org/ http://www.pewinternet.org/  Media Psychology Research Center blog: http://mprcenter.org/blog/ http://mprcenter.org/blog/  Karen Freberg: karen.freberg@louisville.edu karen.freberg@louisville.edu  Psychology of Popular Media Culture: http://www.apa.org/pubs/journ als/ppm/index.aspx http://www.apa.org/pubs/journ als/ppm/index.aspx

16. QUESTIONS OR COMMENTS? THANK YOU VERY MUCH Laura Freberg, Ph.D. California Polytechnic State University, San Luis Obispo lfreberg@calpoly.edu Website: www.laurafreberg.com Blog: www.laurafreberg.com/blog Twitter: @lfreberg QR Code for website