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CANKAYA UNIVERSITY OFFICE OF BASIC AND ELECTIVE COURSES -ENGLISH UNIT- VOCABULARY PRESENTATION FOR ENG 205 COURSE WEEK 3
Samuel Wilkinson: A Bulb Designer CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
Young British designer Samuel Wilkinson's innovative low- energy ‘Plumen 001’ light bulb (developed in collaboration with Hulger), earned the Brit Insurance Design of the Year 2011.
Who is Samuel Wilkinson? Samuel WilkinsonSamuel Wilkinson grew up in Devon, where his path to technology and industrial design wasn’t a smooth one: “I come from a very logical background: at school I was good at science and maths, but in art I got a D, so technically I didn’t even pass,”
The turning point came aged 15 during an internship with an architect, where Wilkinson discovered computer-aided design. “I saw the potential and my interest developed quickly. It grounded an attitude in me: it doesn’t matter what the scale is, you can apply the same process and hopefully something good comes out.”
Samuel graduated from design college and went on to work for international design agencies such as Tangerine, PearsonLloyd and Fitch. In 2007, he set up his own studio in east London. In 2011, Wilkinson designed Plumen 001, a bulb with a unique form that changes constantly through 360 degrees.
“Everyone loved it. We won the London Design Museum Design of the Year award and also the D&AD Black Pencil, which was incredible as the only other product that had won it at that time was the iPad.”
Read the first sentence of the text. Try to guess what kind of difficulties might Samuel Wilkinson come across in terms of aesthethics and sustainability during the production process of his new light bulb? When young British designer Samuel Wilkinson set out to redesign the standard low-energy light bulb, with the aim of making it work just as hard aesthetically as it does environmentally, he was in for a long trek…
Check the vocabulary before you read the rest of the text on page 12-13.
aesthetic (adj) Definition : connected with beauty and the study of beauty: Synonyms : artistic Antonym :- Ex: From an aesthetic point of view, it's a nice design. aesthetically (adv) Ex: an aesthetically pleasing design CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
environmentally friendly (adj) : Word Formation : - Definition : not damaging the environment Synonyms : - Antonym :- Ex: In many developed countries, people pay attention to keep the environment clean and they only use products that are environmentally friendly. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
restore (v) : Word Formation : restoration (n) Definition : t o return (something, esp a work of art or building) to an original or former condition Synonyms : reconstruct, reestablish Antonym : damage, destroy Collocations : restore sth to sth Ex: The church was carefully restored after the war. Ex: The Victorian fireplace was restored to its former glory. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
creative (adj) : Word Formation : create (v), creation (n) Definition : producing or using original and unusual ideas Synonyms : innovative, fertile Antonym : uncreative, unproductive Collocations : creative talents/powers/abilities Ex: To have the skill of creative thinking is very important for an architect for designing interesting and iconic buildings. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
large-scale (n) : Word Formation : - Definition : describes an event or activity that is large in size Synonyms : comprehensive Antonym : - Collocations : narrow Ex: a large-scale rescue operation a large-scale investigation large-scale production CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
challenge (v): Word Formation : challenge (n), challenging (adj), Definition : to refuse to accept that something is right, fair, or legal Synonyms : dispute, question Antonym : agree Collocations : challenge sb to do sth Ex: Learning a second language is a challenge, but with continued effort you can make continual progress. Ex: The most famous and successful people are generally the ones who challenge the archetypes and commonly accepted ideas. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
recognizable (adj) : Word Formation : recognize (v), recognizably (adv) Definition : easily noticed; easy to become aware of; easy to recognize. Synonyms : apparent Antonym : unnoticed, imperceptible Collocations : - Ex: The Eiffel Tower in Paris is an instantly recognizable landmark. Ex: This situation produces recognizable stress symptoms. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
quality (n) : Word Formation : quality (adj) Definition : how good or bad something is Synonyms : - Antonym : - Collocations : - Ex: The quality of the materials used in interior design is very important. Ex: He has a lot of good qualities but being organized isn't one of them. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
sustainability (n) : Word Formation : sustain (v), sustainable (adj), sustained (adj) Definition : the state of being sustainable Synonyms : durableness Antonym : - Collocations : - Sustainable (adj) Definition : 1. able to continue over a period of time 2. causing little or no damage to the environment and therefore able to continue for a long time Ex: Sustainable agriculture gives the minimal long-term effect on the environment. Ex: The sustainability of the products is related to their being high quality and long-lasting. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
glass tube (n) : Word Formation : - Definition : a long hollow cylinder made from glass. Synonyms : - Antonym :- Collocations : - Ex: The light bulbs Samuel Wilkinson designed are interesting. The glass tubes of these bulbs have different shapes unlike the standard bulbs. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
archetype (n) : Word Formation : archetypal (adj)/archetypical (adj), archetypically (adv) Definition : a typical example of something; the original model of something from which others are copied Synonyms : prototype, typical Antonym : atypical Collocations : - Ex: “Frankenstein”and “Dracula” are the archetypes that have influenced many horror stories. Ex: He is an archetypal English gentleman. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
innovation (n) : Word Formation : innovate (v), innovative (adj) Definition : a new idea or method Synonyms : - Antonym : - Collocations : innovation in sth Ex: the innovations in computer technology Ex: We must encourage innovation if the company is to remain competitive. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
durability (n) : Word Formation : durable(adj), durableness (n) Definition : able to last a long time without becoming damaged Synonyms : endurance, lastingness Antonym : - Collocations : durability of sth Ex: the durability of the materials used CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
energy efficiency (n) : Word Formation : energy-efficient (adj) Definition : the state of using little electricity, gas, etc. Synonyms : - Antonym :- Collocations : energy-efficient homes/energy-efficient lighting Ex: Energy efficiency is the most important aspect in sustainable architecture. CANKAYA UNIVERSITY - OFFICE OF BASIC AND ELECTIVE COURSES- ENGLISH UNIT
Now, read the interview with the British designer Samuel Wilkinson who designed low-energy “Plumen 001” light bulb. (p.12-13)
Exercise I: Answer the questions. (p.13) 1. How is Wilkinson’s bulb design different than an ordinary one? Wilkinson’s light bulb has a different- more beautiful/creative - design. As well as its creative design, it also uses low energy. 2. What was the most difficult thing during the process designing the light bulb? Giving a shape to the bulb.
3. According to Wilkinson, what problem can a person come across when he/she buys a product which is supposed to be recycled? The term recycled can often be oversold for marketing purposes and not backed up fully. So, the product may not be recycled as it is claimed. 4. What does “marketing devices” mean in paragraph 9? The strategies that are used to market/advertise a product or a person.