1. Wine Tourism in Germany Chance for Incoming? !! Thomas Schilde Thomas Schilde Sport + Reisen Irisstr. 24 D-67067 Ludwigshafen +49 621 558844 Info@schilde-reisen.deInfo@schilde-reisen.de www.schilde-reisen.de All in a overview

2. Curriculum vitae Thomas Schilde Born 1952 in Worms am Rhein / Germany Training to an Industrial Merchant Various jobs in the industry Further vocational training for the higher civil service Various jobs in the ecclesiastical administration and healthcare 1989 establishment of the travel agency „Thomas Schilde Sport + Reisen“ in Ludwigshafen am Rhein  Travel agency  Individual travel planning  planning organization of events  planning and execution of global group travel Member of the General Assembly of the Chamber of Commerce of Palatinate various voluntary commitments 2 International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012

3. Wine Tourism in Germany Chance for Incoming ? !! __________________________________________ 1.Facts 1.1.Wine-growing areas 1.2.Tourist numbers 2.Opportunities for incoming 2.1.possible combinations 2.2.Possibilities at the local places 3.Perspectives 4.Possibilty for Discussion International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 3

4. 1. FACTS Wine Tourism in Germany Chance for Incoming? !! ___________________ International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 4 „The colour pink is now big in arrival“

5. German Wine-growing areas Ahr Mittelrhein Mosel (Mosel-Saar-Ruwer) Nahe Rheingau Rheinhessen Hessische Bergstraße Pfalz Baden Württemberg Franken Saale-Unstrut Sachsen International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 5

6. German Wine-growing areas International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 6 Under cultivation 2010Produce 2010 Ahr550 haAhr33.624 hl Mittelrhein470 haMittelrhein23.216 hl Mosel (Mosel-Saar-Ruwer)9.300 haMosel (Mosel-Saar-Ruwer)689.247 hl Nahe4.100 haNahe271.515 hl Rheingau3.100 haRheingau152.571 hl Rheinhessen26.200 haRheinhessen1.987.656 hl Hessische Bergstraße440 haHessische Bergstraße19.365 hl Pfalz23.500 haPfalz1.612.504 hl Baden15.500 haBaden1.067.139 hl Württemberg11.500 haWürttemberg799.731 hl Franken6.000 haFranken354.079 hl Saale-Unstrut650 haSaale-Unstrut32.099 hl Sachsen470 haSachsen12.497 hl 14. Deutschland~ 102.000 ha9. Deutschland~ 7.200.000 hl ~ 1.020 km²~ 720.000.000 l 1. Spanien1.082.000 ha1. Frankreich44.900.000 hl 2. Frankreich825.000 ha2. Italien44.800.000 hl 3. Italien798.000 ha3. Spanien34.000.000 hl 4. Türkei500.000 ha4. USA19.600.000 hl 5. China490.000 ha5. Argentinien16.300.000 hl 6. USA398.000 ha6. Australien11.200.000 hl Reference: Stat. Bundesamt, Wiesbaden Office International de la Vigne et du Vin, Paris

7. With two billion liters drunk wine and sparkling wine of the year, Germany is in fourth place of consumer markets of the world. These are 23 litres per capita per year and most comes from Germany. International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 7

8. Facts of tourism Federal StateWine-growing area Home marketForeigner Baden-WürttembergBaden35.494.5818.020.368 Württemberg BayernFranken64.362.24713.462.279 Berlin12.288.4778.507.166 Brandenburg9.934.906755.180 Bremen1.418.875393.845 Hamburg7.094.3261.852.309 HessenRheingau22.706.9655.443.373 Hessische Bergstraße Mecklenburg-Vorpommern26.822.244847.077 Niedersachsen35.370.4413.105.172 Nordrhein-Westfalen33.874.7308.234.963 Rheinland-PfalzAhr15.170.5195.398.053 Mittelrhein Mosel (Mosel-Saar-Ruwer) Nahe Pfalz Rheinhessen Saarland1.997.716230.237 Sachsen 15.169.6021.606.165 Sachsen-Anhalt6.383.263473.764 Schleswig-Holstein23.063.0831.407.239 ThüringenSaale-Unstrut8.818.471567.826 Number of overnights in Germany in 2010 Reference: Statistisches Bundesamt, Wiesbaden International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 8

9. Facts of tourism Number of overnights in Germany in 2010 Reference: Statistisches Bundesamt, Wiesbaden International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 9

10. Facts of the wine- growing region „Pfalz“ „Palatinate“ www.pfalz.de International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 10 „Invitation for a Monet-Exhibition on 85 km“

11. Traffic connections International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 11 Deutsche Weinstrasse 70 km² wine-growing area Airport Frankfurt/Main 75 km distance ICE junction Mannheim 30 km distance Airport Strasburg 70 km Entfernung

12. Facts 2010 Reference: Statistisches Landesamt Rheinland-Pfalz, Bad Ems International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 12 5.450 km² surface 142.872 Hektar forest-surface (40% of the surface) 12.000 km hiking trails 150 youth hostels and hiking huts 85 km „Deutsche Weinstrasse“ 100 Million vine 23.000 Hektar wine-growing area 1.800 hours of sunshine 1,3 Million hosts 1.648.799 guests 4.034.570 overnights 200.463 foreign guests with 484.749 overnights 452 accomodations mit 18.799 beds 137 wine villages 1.552 wine producer 1.612.504.000 litre produced wine 186 wine festivals in 2012 > never ending a lot good having fun

13. 2. OPPORTUNITIES FOR INCOMING IN THE REGION „PFALZ“ - PALATINATE - Wine Tourism in Germany Chance for Incoming? !! ___________________ International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 13 „Riesling is Riesling is nonsense“

14. Arrangements The Palatinate wine region is by traffic engineering very well developed. Accommodation of all sizes and classifications are available in the larger cities like Mannheim, Ludwigshafen, Speyer, Bad Dürkheim, Neustadt a.d. Weinstr. or Landau. In the smaller wine villages usually no larger groups can be accommodated. There are a variety of bus enterprises, who offer buses of all sizes. Therefore it is even an offer of the wine-growing region Palatinate, in conjunction with a city trip, possible. In the cities of Mannheim, Ludwigshafen and Speyer, there is also plenty some world famous museums and theatres. International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 14

15. Activities, Events International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 15 Etappe 1: NEULEININGEN - BAD DÜRKHEIM ca. 17,0 km Etappe 2: BAD DÜRKHEIM - DEIDESHEIM ca. 14,5 km Etappe 3: DEIDESHEIM - NEUSTADT WEINSTRASSE ca. 18,5 km Etappe 4: NEUSTADT WEINSTRASSE - ST. MARTIN ca. 20,5 km Etappe 5: ST. MARTIN - BURRWEILER ca. 15,5 km Etappe 6: BURRWEILER - DERNBACH ca. 16,0 km Etappe 7: DERNBACH - ANNWEILER AM TRIFELS ca. 15,0 km Etappe 8: ANNWEILER AM TRIFELS - KLINGENMÜNSTER ca. 17,0 km Etappe 9: KLINGENMÜNSTER - BAD BERGZABERN ca. 12,0 km Etappe 10: BAD BERGZABERN - SCHWEIGEN-RECHTENBACH ca. 15 km Hike: Pfälzer Weinsteig - 153 km 6.100 m climb up 6.050 m climb down

16. Activities, Events International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 16 In February the festive season begins in the Palatinate with many Carnival processions, shortly after the wine festival season starts - with the almond blossoms festival in March. The seven times ten centimeter small calendar, which is printed in an edition of just under a million copies has nearly 186 Palatine wine festivals, as well as further 395 events to celebrate and relax as well as 14 car-free experience days and 25 wine fairs. The current edition is now available: 32 pages packed full of events make you want on a trip to the Palatinate. Wine Festivals, Wine Fairs and Festivals Palatinate celebrates !

17. Aktivitäten, Events International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 17 Cycling will be capitalized in the adventure region Palatinate. The region offers the pleasure as well as the sporting cyclists, such as the mountain bikers, a variety of interesting routes and challenge levels. Best experienced this within the framework of organized events. Adventure days with mostly blocked streets are held in all parts of the region. One of the highlights is in each year the "Deutsche Weinstraße adventure day" in August, where the "Deutsche Weinstraße“, along its entire length of 85 km, for all traffic is locked and is only pedestrians and cyclists available, with the food and drink in the individual wine villages comes not too short. Cycle Adventure Days

18. Activities, Events International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 18 The adventure region Palatinate is located on the Rhine, on whose banks each year the Carnival has its strongholds. So a common Carnival procession held in Ludwigshafen / Mannheim annually with over 100 groups and cars. Local customs is in each of the individual wine-growing communities at home. Partly the traditions go back over the centuries, such as the annual "goat auction" in Deidesheim and the “St. Martin play" in St. Martin. Around the year everywhere traditionally celebrates fairs like “Kirchweih" or "Kirmes". All guests are welcome to do so. The election of the "German wine queen" in Neustadt an der Weinstraße with a huge winefarmer procession has also tradition. At this occasion every year hundreds of thousands spectators stand at the roadsides to celebrate it.

19. Activities, Events International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 19 About one million wine bottles - red, white or rose - rest 12 meters deep in the vaults of the winery of BASF in Ludwigshafen. In addition to some 600 national and international products from the most important wine growing regions of the world, the Winery offers also over 100 Palatine wines directly from the wine growers of the region. The BASF Winery regularly conducts wine tastings. The chemical group is one of the largest wine merchant in Germany: by the way. Sales of the wine cellars at the BASF headquarters in Ludwigshafen was last 5.6 million euros. It is a rather nondescript building a few meters outside of giant BASF chemical complex in Ludwigshafen, which houses the winery. Numerous wooden boxes from around the world stack up in sober held and exact temperature controlled rooms, almost till under the ceiling. Just under half of the wine the most from the nearby Palatinate comes from Germany, which in turn. But large inventories of Bordeaux wines and wines from other parts of the world are here waiting for buyers.

20. 3. PERSPECTIVES Wine Tourism in Germany Chance for Incoming? !! ___________________ International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 20

21. What can you expect from Incoming in the Palatinate ? The wine flavours of Palatinate International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 21 The wine kinds of Palatinate = A good business

22. 4. POSSIBILITY FOR DISCUSSION Wine Tourism in Germany Chance for Incoming? !! ___________________ International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 22

23. Thank you for your interest and see you soon in the Palatinate. International Wine Tourism Conference, Italy 2012 / Thomas Schilde / 01.02.2012 23 To your health. The Palatinate.