Presentation on theme: "09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Regional and specialised rural tourism products in Mecklenburg-Vorpommern Cornelia Hass."— Presentation transcript:
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Regional and specialised rural tourism products in Mecklenburg-Vorpommern Cornelia Hass
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. 1.Rural Tourism Association of Mecklenburg- Vorpommern 2. Regional and specialised tourism products
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Where is Mecklenburg-Vorpommern? In the north of Germany At the Baltic Sea 1.7 million inhabitants 2.000 km coastline > 2.000 lakes
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Biggest town: Rostock 200.000 inhabitants Well known seaside resorts – Heiligendamm, Warnemünde, Kühlungsborn, Binz etc. tourism is a big industry 2009: 28.5 million bednights Much of the area is rural Industries: agriculture, food industries Rural tourism: important economical factor in the countryside
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Rural Tourism Association of Mecklenburg-Vorpommern founded in 1991 230 members with about 4.100 guest beds < 8 beds99 members 8 – 20 beds38 members 21 – 50 beds30 members 51 – 100 beds17 members >101 Betten 2 members Associated members44 (17 private persons, 27 associations and tourist service providers without accommodation) about 472.000 bednights per year estimated rural tourist service providers in MV: ca. 600 - 800
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Structure of Rural Tourism Association of M-V Board (8 members – honorary basis) Main Office (2 employees) 4 Regional Offices (4 employees) 1 Special Project Horse Riding Tourism (1 employee) Financing: - PROJECT funding (from EU and Federal State) - membership fees - receipts for services
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Catalogue Rural Tourism in Mecklenburg-Vorpommern Annual publication ~ 120 pages 45.000 copies Distribution through fairs, exhibitions, events, postal service Regional specialised products - 1
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Catalogue Horse Riding Tourism in Mecklenburg-Vorpommern First edition: 2008 Next edition: October 2010 ~ 80 pages 50.000 copies Distribution through fairs, exhibitions, events, postal service Regional specialised products - 2
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Map Regional farm and coffee shops First edition: 2008 Second edition: January 2010 60.000 copies Distribution through fairs, exhibitions, events, postal service Regional specialised products - 3
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. TRIIDO – new and innovative Online Booking System Regional specialised products - 4 ? What is new ? Online booking of accommodation and activities
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Accommodation 1.Holiday apartment/house 2.Double room, single room 3.Hay lodging Activities a)A daily horse riding lesson b)A guided city tour c)Visit at the local museum Activities d)Participation in a traditional handicraft course e)Taking part in farm activities f)Guided walking tour through national park Holiday Packages Numerous packages can be created: 1+a+b1+ a+c2+a+b2+c+f3+d+f3+b+e etc What is new?
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. This booking system is REGIONAL DEVELOPMENT creates regionally specialised tourism products practical networking improves the local value chain through marketing and selling What is new?
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. creates regional specialised tourism products practical networking improves the local value chain All kinds of providers can participate Farm houses, private providers, holiday apartments, guest houses, hotels, camp sites, fishers, handicraft providers, tour guides, horse riding teachers etc The system delivers the tool for tourism providers to connect their services. The system bundles all its regional offers. The region defines itself in a completely new and complex way. The region attracts more and new guests.
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Advantages for tourism providers Accommodation and activities are marketed professionally Once registered accommodation and activities can be marketed - in many different packages - by several tour operators Quotas need to be updated only once > automatic update for all packages where accommodation/activities are included
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Quotas can be flexibly used by the tourism provider and the tour operators Quotas can be updated by tourism provider himself Comfortable administrational functions Immediate information by e-mail when accommodation and/or activity was booked Easy handling of the software Advantages for tourism providers
09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Advantages for guests Easy way to individual and bookable holiday packages Many opportunities to find suitable accommodation and select regions and activities Only packages that are available in the travel period are shown in the system Especially important for short trips: guests experience something special Comfortable und user friendly system - easy booking procedure Guests receive all booking materials and vouchers immediately online