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09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Regional and specialised rural tourism products in Mecklenburg-Vorpommern Cornelia Hass.

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Presentation on theme: "09.06.2010LANDURLAUB Mecklenburg-Vorpommern e.V. Regional and specialised rural tourism products in Mecklenburg-Vorpommern Cornelia Hass."— Presentation transcript:

1 LANDURLAUB Mecklenburg-Vorpommern e.V. Regional and specialised rural tourism products in Mecklenburg-Vorpommern Cornelia Hass

2 LANDURLAUB Mecklenburg-Vorpommern e.V. 1.Rural Tourism Association of Mecklenburg- Vorpommern 2. Regional and specialised tourism products

3 LANDURLAUB Mecklenburg-Vorpommern e.V. Where is Mecklenburg-Vorpommern? In the north of Germany At the Baltic Sea 1.7 million inhabitants km coastline > lakes

4 LANDURLAUB Mecklenburg-Vorpommern e.V. Biggest town: Rostock inhabitants Well known seaside resorts – Heiligendamm, Warnemünde, Kühlungsborn, Binz etc. tourism is a big industry 2009: 28.5 million bednights Much of the area is rural Industries: agriculture, food industries Rural tourism: important economical factor in the countryside

5 LANDURLAUB Mecklenburg-Vorpommern e.V. Rural Tourism Association of Mecklenburg-Vorpommern founded in members with about guest beds < 8 beds99 members 8 – 20 beds38 members 21 – 50 beds30 members 51 – 100 beds17 members >101 Betten 2 members Associated members44 (17 private persons, 27 associations and tourist service providers without accommodation) about bednights per year estimated rural tourist service providers in MV: ca

6 LANDURLAUB Mecklenburg-Vorpommern e.V. Structure of Rural Tourism Association of M-V Board (8 members – honorary basis) Main Office (2 employees) 4 Regional Offices (4 employees) 1 Special Project Horse Riding Tourism (1 employee) Financing: - PROJECT funding (from EU and Federal State) - membership fees - receipts for services

7 LANDURLAUB Mecklenburg-Vorpommern e.V. Catalogue Rural Tourism in Mecklenburg-Vorpommern Annual publication ~ 120 pages copies Distribution through fairs, exhibitions, events, postal service Regional specialised products - 1

8 LANDURLAUB Mecklenburg-Vorpommern e.V. Catalogue Horse Riding Tourism in Mecklenburg-Vorpommern First edition: 2008 Next edition: October 2010 ~ 80 pages copies Distribution through fairs, exhibitions, events, postal service Regional specialised products - 2

9 LANDURLAUB Mecklenburg-Vorpommern e.V. Map Regional farm and coffee shops First edition: 2008 Second edition: January copies Distribution through fairs, exhibitions, events, postal service Regional specialised products - 3

10 LANDURLAUB Mecklenburg-Vorpommern e.V. TRIIDO – new and innovative Online Booking System Regional specialised products - 4 ? What is new ? Online booking of accommodation and activities

11 LANDURLAUB Mecklenburg-Vorpommern e.V. Accommodation 1.Holiday apartment/house 2.Double room, single room 3.Hay lodging Activities a)A daily horse riding lesson b)A guided city tour c)Visit at the local museum Activities d)Participation in a traditional handicraft course e)Taking part in farm activities f)Guided walking tour through national park Holiday Packages Numerous packages can be created: 1+a+b1+ a+c2+a+b2+c+f3+d+f3+b+e etc What is new?

12 LANDURLAUB Mecklenburg-Vorpommern e.V. This booking system is REGIONAL DEVELOPMENT creates regionally specialised tourism products practical networking improves the local value chain through marketing and selling What is new?

13 LANDURLAUB Mecklenburg-Vorpommern e.V. creates regional specialised tourism products practical networking improves the local value chain All kinds of providers can participate Farm houses, private providers, holiday apartments, guest houses, hotels, camp sites, fishers, handicraft providers, tour guides, horse riding teachers etc The system delivers the tool for tourism providers to connect their services. The system bundles all its regional offers. The region defines itself in a completely new and complex way. The region attracts more and new guests.

14 LANDURLAUB Mecklenburg-Vorpommern e.V. Advantages for tourism providers Accommodation and activities are marketed professionally Once registered accommodation and activities can be marketed - in many different packages - by several tour operators Quotas need to be updated only once > automatic update for all packages where accommodation/activities are included

15 LANDURLAUB Mecklenburg-Vorpommern e.V. Quotas can be flexibly used by the tourism provider and the tour operators Quotas can be updated by tourism provider himself Comfortable administrational functions Immediate information by when accommodation and/or activity was booked Easy handling of the software Advantages for tourism providers

16 LANDURLAUB Mecklenburg-Vorpommern e.V. Advantages for guests Easy way to individual and bookable holiday packages Many opportunities to find suitable accommodation and select regions and activities Only packages that are available in the travel period are shown in the system Especially important for short trips: guests experience something special Comfortable und user friendly system - easy booking procedure Guests receive all booking materials and vouchers immediately online

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22 LANDURLAUB Mecklenburg-Vorpommern e.V. Thank you for your attention! Welcome to Mecklenburg-Vorpommern! LANDURLAUB Mecklenburg-Vorpommern e.V. (Rural Tourism Association of Mecklenburg-Vorpommern) Cornelia Hass Griebnitzer Weg 2 D Dummerstorf Tel Fax Mail:


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