1. Fashion is constantly changing.
Fashion Statements
TIP
Fashion is constantly changing.
It is anything that is
currently “in”.

2. Fashion
Fashion is a particular style that is popular at a given time.

4. Style
Style refers to the shape of a particular item of clothing that makes it easy to recognize.
Each person develops their own over time
Lapels=wide vs. narrow
Sleeves and pant legs=tight vs. full
Skirt lengths

5. Cycle of Skirt Length

6. Style

7. Classic
A classic is a traditional style that stays in fashion for a very long time.

9. TIP Fad A fad is a fashion that is very popular for only a short time.
Fads help teens express two important needs:
To belong to a group
Express their own individuality
TIP
Color
Accessories
Miniskirts
Baggy pants

10. Fad

11. Avant-Guarde
A French expression that in the clothing industry means being ahead of fashion.
Daring and unconventional
“far out” do not appeal to most people
ex. Cut out clothing, bright hair colors, extreme lip color

12. Avant-Guarde