1. BIRLA CELLULOSE A MEDICINE FOR MEDICAL TEXTILES S. SANKAR GENERAL MANAGER- Specialities

2. FIBRES Regenerated Cellulose Fibres ALL FIBRES Natural FibresManmade Fibres Synthetic Fibres

3. Understanding of Regenerated Cellulosic Fibres

4. Regenerated Cellulose Fibres Viscose rayon fibre and filament Acetate rayon filament Cuprammonium rayon filament

5. Regenerated Cellulosic Fibres – Different Generation in Viscose Viscose – First Generation Viscose Plus – AVB Group innovation Modal – Second Generation Excel – Third Generation

6. Birla Cellulose – The only heavy metal free Viscose fibre Birla Cellulose – Leader in re-generated cellulosic fibres

7. Softer Feel Static dissipation More Absorbent Eco friendly Higher uniformity Brighter lustre Why Regenerated Cellulosic Fibers? Regenerated Cellulose

8. Cotton Regular Viscose Viscose Plus ModalExcel Photomicro – graphs  Tenacity Dry (gpd)2.82.62.93.84.2 Wet (gpd) 3.2 1.31.72.43.5 Ratio wet/dry1.140.500.580.630.84  Elongation % 820191513 Moisture R %7.513  Initial wet modulus gpd 1.10 0.250.400.71.42  Fibrillation No Yes Typical Fibre Properties

9. ProductImproved PropertiesValue ViscoseWet spun Process Lower wet to dry strength ratio Lower strength Higher Elongation Soft, drapy, bright, comfort and hygeinic. Limitations of dimensional stability and durability ModalWet spun process High dry and wet strength Lower elongation Lower drop in wet strength HWM Higher degree of polymerisation Enhanced durability, softer feel with bounce, excellent drape and high dimensional stability. Excellent blend ability with cotton. Colour brilliance. ExcelSolvent spun eco-friendly process Higher tenacity Lower drop in wet strength Higher degree of polymerixzation Higher wet strength Enhanced lustre, color depth, high durability, resilient fabrics, fibrillation with peach feel, fuller feel with resin, pure and color brilliance Consumer Value with New Generation Viscose

10. ProductImproved PropertiesValue Viscose PlusImproved tenacity dry and wet Better wet tenacity ratio Better wet modulus Better strength than Viscose, Dimensional stability, durability, fuller feel PolynosicWet spun process, difficulty in eco- friendliness High dry and wet strength Lower elongation Lower drop in wet strength HWM Higher degree of polymerisation Enhanced durability, unique fuller feel and high dimensional stability GrasisorbHollow flat bubble filled Good thermal insulation value High Absorption 23gms / 1 gm of fibre Warmth Bulk Consumer Value with New Generation Viscose

11. Consumer Related Differentiation of the main Fibres

12. Comparative Fibre Attributes for Clothing ParametersComparative rating Comfort AttributesCottonViscosePolyester Moisture RegainGoodVery GoodPoor Thermal protectionGoodVery GoodPoor Air PermeabilityVery GoodGoodPoor SoftnessGoodVery GoodPoor SmoothnessPoorGoodVery Good Static DissipationGoodVery GoodPoor Source “ATIRA Report”

13. Comparative Fibre Attributes for Clothing ParametersComparative rating AestheticsCottonViscosePolyester DrapeGoodVery GoodPoor LustrePoorVery Good Crease recoveryPoor Very Good UniformityPoorVery GoodGood Utility Performance DurabilityFairPoorVery Good Anti PillingGood Poor Wash & WearGoodPoorVery Good Source “ATIRA Report”

14. BIRLA CELLULOSE BETTER DRAPE & SOFTNESS SKIN FRIENDLY ORGANIC & NATURAL IN ORIGIN FULLY BIO-DEGRADABLE ENVIRONMENTAL FRIENDLY NON TOXIC OEKO TEX CERTIFIED

15. SUCCESS IS NOT POSSIBLE WITHOUT U