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Using the Power of Video to Streamline Your Business Brought to you by:

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1 Using the Power of Video to Streamline Your Business Brought to you by:

2 Presented by: Daimon Elliott Associate Broker/Managing Partner Colorado Springs, CO



5  Marketing/Showing Videos  Move Out Inspections/”How To” Videos  Marketing Your Company  Conclusion

6  Video Tour-should showcase and highlight amenities and give prospective tenants a general layout and scale of the property  Reduce unnecessary showings-always suggest viewing a tour prior to scheduling a showing  Attract tenants who may not be able to physically view the property-”sight-unseen”  Adds value to your service in the eyes of the owner

7  #1 area that we have found—it cuts down your showing time  Prospective tenants are always advised to look at the video tour first. This should be a part of your pre-screening questions  Ensures that showing appointments are effective and worth our time spent out of the office

8  Guided Tour ◦ Add captions to accentuate the tour ◦ Easy to enter facts in during presentation that you may have missed ◦ Gives a great perspective for the viewer ◦ Recommend for your middle larger homes ◦ Requires 2 people (guide and videographer)

9  Narrated Tour ◦ Easy to do with 1 person ◦ Can be done at the same time as a showing ◦ Does not give the viewer the same perspective since there is not a ‘guide’ ◦ Better for smaller homes, you don’t want to accentuate how small it is with a guide. ◦ Need a tripod or place to set camera to do the intro. and/or conclusion if you want to be on-screen *intro. and conclusion shots can also be done in your office

10  If a picture is worth a thousand words, a video is worth a million!  Faster & more efficient. Catch things a still camera can’t. Spatial orientation-how large is the scratch, how big is the stain  Keep in touch with owners-Show them the video (OR NOT depending on how wrecked it is)  Hold tenants responsible for damages and prove it!  Cost cutting benefits-Save paper and time

11  Start on the exterior and begin by videoing your phone. Very important to capture something that updates time automatically. Narrate address, date and time as well  Capture lawn, driveways, garage door, doors, fences  Cut video and continue inside. Keeps clips from being too long. Cut video after each level

12  Pre-walk the property inside. This speeds up the process and helps the video become less clunky. Test all blinds, windows, cabinets, drawers, garbage disposal, doors, garage door. Check for cleanliness  Make notes as you walk the property so you can narrate findings. Leave drawers and cabinets open that need cleaning  Begin in the entry and narrate as you proceed through the home. Go slow!!! (you never know when you need to see one specific area in passing)

13  Capture wall, floor, ceiling condition. Outlet and switch covers, blinds, windows, doors front and back. Hardwood floors can be a bit tricky but most good cameras can pick up scratches. If you have a hard time adjust your angle and this may help the camera focus  Kitchens: Capture appliance faces for scratches, dents, dings, burns. Check fridge drawers and shelves. Get counters, linoleum, tile etc. Run appliances to ensure proper operation. Begin this on pre-walk and narrate findings as you proceed through the area  Capture any paint flashing

14  Check toilets and drains for clogs and demonstrate on video  CO Detectors!!!!!!!!!!  Furnace filters  Water heaters for leaks  Sprinkler clocks  Any items an owner leaves behind; Lawn mowers, furniture etc.  Keys, mail keys, garage door openers if left at property.  Video black light test results

15  Narrating is very important. Mention odors, general condition of each room, repairs that will be needed for move-in  Go slow and look twice! I have overlooked a cracked door and then taken a closer look to find it  Spend time getting good footage of damaged items  When uploading to YouTube mark unlisted so that only people you give the link to can have access  Video the end time upon completion  Make notes to submit proper work orders

16  Our “How To” videos include: -how to drain your sprinkler back-flow valve -how to prep for surrendering property (cleaning) -how to spackle -how to paint to avoid ‘flashing’

17  FREE Advertising! Promote yourself  Connect with your clients before you meet them. Put a face with the name  Search engine optimization and web exposure (Google owns YouTube)  We have over 12,000 Views in 4.5 Yrs. 283 Views in the last 30 Days. Sprinkler Drain video has over 1800 views alone. Views grow exponentially as you add more videos.  Build your company’s brand

18  Create a YouTube account  Attract “Fans”  Get people to “Like” your videos. Post links to your videos on Facebook and Twitter  Ask your clients (friends, family, vendors, etc.) to “Subscribe”

19  Good HD Camera, DON’T BE CHEAP. HD picks up higher quality but takes up a lot of space.  Good light source: Flash, built-in light for camera. Better cameras may have one or provide port for external light and microphone  You can get a good camcorder for $600-$1100  Short videos can be done on any Smartphone  Ruler or tape measure  Laser Pointer-point out things you can’t physically reach  YouTube Account  External Hard Drive for storing

20  My Contact Information Daimon Elliott 719-323-6501 Ext. 102 Office YouTube Channel Falcon Property Solutions

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