Presentation on theme: "For Sale By Owners (FSBO’S) Not Just for Agents. Why FSBO’s? Just like agents, FSBO sellers get real buyer leads People who buy FSBO listings are NO different."— Presentation transcript:
Why FSBO’s? Just like agents, FSBO sellers get real buyer leads People who buy FSBO listings are NO different than buyers of agent listed homes Only 1 buyer can get the home, all others are identifying them selves as “In the market to buy”
The Four Reason We Avoid FSBO’s 1.You don’t know what to say or do 2.You feel like your trying to sell them something they don’t want 3. You don’t like the feeling of apprehension 4. You are afraid of failure
What Is FEAR! As an acronym, fear spells out false emotions appearing real. Fear is only what we make it out to be. If we let fear rule our lives, we would never step outside the door. False emotions appearing real
How do I find For Sale By Owners? With the Internet, it has become easy to find For Sale by Owners www.theredx.com www.landvoice.com Go to Craigslist and search homes for sale by Owner Go to ForSaleByOwner.com and search by your area
More Options The classified section of your local paper or its online equivalent are great ways to find FSBO’s locally Drive by Homes with FSBO signs, take a couple pictures with your smart phone or camera, write down numbers and gather address. Be creative search Google, "For Sale by Owner”
Get the Sellers attention Drive by the home and take photos Setup a single property website showcasing their home Setup a Facebook fan page for the listing Find a unique way to get the sellers attention Leave a potted plant on the doorstep with a personalized letter and flyer that you have made by creating a site just for them (make a flyer in Power Point) Call and ask them to visit their website or fan page that you created just for them
Email a copy of a marketing flyer and the URL to the property website and or fan page and discuss how you are looking to really help them market their home Offer to come by to take more pictures When you arrive, show them your marketing materials, a sign rider sample, flyers and other unique marketing that makes you unique Put their home on your business cards with the Property Business Card Stickers and leave 10 or so at their home (use the avery 5160 template to make them)
Build Rapport with Superior Marketing Techniques Stand out with your property marketing Use the Property Websites Virtual Tours Short Video’s using Jingproject.com Posting Tools Text Capture Sign Riders Flyers Present how you are a cutting edge professional
Lets Do The Numbers 1 New FSBO every other month What does this mean in dollars?
$$$$$$ A Deal Every Other Month 6 deals a year X $2,000 = $12,000 Raise
Lets Get Crazy A Deal A Month 12 x $2,000 = $24,000 raise
What do you say? Hi this is _______, I`m calling about your house that you are selling For Sale By Owner. Is it still for sale? I just wanted to let you know that I’m not a real estate person and I’m not selling Anything. I am a local mortgage loan professional offering free marketing tools to the For Sale By Owner. I have a FSBO marketing kit which offers the For Sale By Owner, Free, No-Cost No-Obligation tools to help you market your listing. These tools can help you sell your home for the most amount of money, in the least amount of time! Again, I am not a real estate agent but I do offer the ultimate marketing tool exclusively for the For Sale By Owner. As a mortgage loan consultant and your Local FSBO marketing guru, I have great marketing tools for you to sell your home yourself for top dollar and in the shortest amount of time to a qualified buyer. Can I come by and share these marketing materials with you?
What to say? V/M Hi this is _______, Sorry I missed you. I`m calling about your home that you are selling For Sale By Owner. Please give me a call at 747-221-6649 at your earliest convenience.
What to say? F2F This is ONLY for Face to Face. Do not try and sell over the phone. As I mentioned when we spoke on _____, I am a mortgage loan professional not a real estate agent. I provide For Sale by Owner sellers marketing tools to help you sell your home fast and for top dollar. The reason I do this is so that when you have a potential buyer, you would provide my contact information to them. The benefit to you is you get more exposure for your home for sale therefore selling it faster and for a higher profit. The benefit to me is I get potential mortgage loan leads and referrals.
What to say? F2F Another benefit of allowing me to help you market your home is that you can have buyers pre-approved before they tour your home. I’m sure it is important to you to protect your family and your privacy, so you don’t want just anyone walking around your home. Asking potential buyers to contact me to get pre-approved means only qualified buyers will get to come in, protecting you and your family’s privacy. I even have an easy script in my FSBO marketing tools to help you with that.
Implementing your FSBO Strategy Research and prepare your targets *Spend 30 minutes and get 5 to 10 targets in your area *Spend an hour making single property websites or fan pages for the FSBO listing *Spend 10 minutes and edit your introduction letter specific to each listing Deliver your potted plants with printed materials and intro letter.