1. SEO for Fitness Bloggers Matt Frazier, NoMeatAthlete.com @NoMeatAthlete

2. Why Focus on Search? Steady, no-cost traffic Unique visitors who are brand new to your site Ranking high signals authority Ranking high is self-reinforcing Remember: Most people don’t read blogs Matt Frazier, NoMeatAthlete.com

3. How Google Works Wants to provide searchers with the most useful webpages How do they decide? o Relevance (keywords, tags) o Authority and Trust (links, age of domain) Google is constantly improving their algorithm Matt Frazier, NoMeatAthlete.com

4. Google is Changing Google doesn’t want to be gamed o Keyword stuffing o Content farms o Paid links SEO “ninja” tactics are starting to become less effective as Google evolves Google has said they now value social media links Matt Frazier, NoMeatAthlete.com

5. Part 1: The New SEO “Search engines follow people.” – Aaron Wall, SEObook.com

6. Links, Links, Links Nothing is more important for SEO than quality links from trusted sites Matt Frazier, NoMeatAthlete.com

7. Not All Links Are Created Equal Anchor text is extremely important Keywords = phrase typed into Google Bad: “Matt’s post about running songs” Good: “Matt’s post about running songs” “nofollowed” links don’t count (e.g., blog comments) Matt Frazier, NoMeatAthlete.com

8. How to Get Links? #1 best way: Guest Posting Many benefits beyond SEO o Relationships with popular bloggers o Direct traffic and trust Often easier than getting a big blogger to link to you on his/her own Content links are ideal You control the anchor text Matt Frazier, NoMeatAthlete.com

9. Trick: Write Your Own Bio Write your own bio (byline) for your guest posts Instead of using your blog name as anchor text, use keywords Example: Matt Frazier writes the vegetarian running blog No Meat Athlete, where he aims to help you discover the potential of a plant-based diet for endurance sports. vegetarian running Bonus: To increase clickthroughs, link to something useful in your bio Matt Frazier, NoMeatAthlete.com

10. Relationships Lead to Links Guest blogging opportunities come from relationships What else can you do with relationships? o Have a circle of friends you can ask for links, shares, or tweets o Nurture your social media followings o People who use social media are people with the ability to link Social media and SEO are becoming two sides of the same coin Matt Frazier, NoMeatAthlete.com

11. The Power of Headlines Write strong headlines to explode traffic People will often retweet or share without even reading the post! Visit copyblogger.com for their headline tutorial Cosmopolitan trick Let’s see how this works… Matt Frazier, NoMeatAthlete.com

13. Writing Linkable Content Starting with the headline leads to posts that get links Other ideas to shake things up o Lists o How-to’s o Resource posts (“The Ultimate Guide to ____”) o Interviews o Compilations involving popular bloggers Stick to one topic with each post Try this stuff once every few posts if you’re worried about how your readers will react Matt Frazier, NoMeatAthlete.com

14. Other SEO Tricks Google has stated that they value brands When people type your blog name into Google, it signals that you are a trusted brand As you strengthen your domain’s brand, you strengthen the ranking of all your posts So… Matt Frazier, NoMeatAthlete.com

15. How Can You Get People to Search for Your Blog? Highly-visible offline presence Advertising YouTube Purposely failing to link to your site Inventing a phrase Anything that builds buzz Matt Frazier, NoMeatAthlete.com

16. Part 2: Technical SEO Basics (or ‘How to Write for Robots’)

17. Is Your Code Clean? Without clean code, Google robots won’t know where your content is Look for “SEO-friendly” themes Premium Themes o Genesis o Headway o Thesis Clean code is a minimum requirement Matt Frazier, NoMeatAthlete.com

18. Custom Tags You must be able to edit the title and description of your posts that Google sees Often your post title is not the ideal one for Google because it doesn’t contain keywords that people use to search Plugins and premium themes allow you to easily edit these tags o Wordpress SEO o All-in-One SEO Pack Matt Frazier, NoMeatAthlete.com

19. Custom tags for a post titled “10 Best Running Songs Ever”

20. Link Juice Matt Frazier, NoMeatAthlete.com

21. Linking Practices Internal links matter, but not as much as links from other sites o Linkwithin vs nRelate Place a link every 75 words or so, on average Links near the beginning of your content matter the most Remember to use good anchor text for all content links Sidebar and navigation links don’t matter much o Don’t overdo them o Don’t worry about anchor text for these Matt Frazier, NoMeatAthlete.com

22. Content Practices Don’t keyword-stuff! o Choose your primary keyword phrase and use it in the title and first paragraph, and then only as needed Stick to one topic in your post Please the recipe search engines: Use hRecipe Again, make your content awesome, so people share it and link to it Rule of Thumb: Write for humans, tweak for robots Matt Frazier, NoMeatAthlete.com

23. Part 3:What to Do With All that Traffic

24. Search Traffic is Easy to Monetize! When you write a popular search post, you can target readers’ interests specifically Compare to Foodbuzz or other ads Searchers are often trying to solve a problem, so sell them a solution! Great if you’re worried about selling to your everyday readers Matt Frazier, NoMeatAthlete.com

25. Alternatives to Ads Creating your own products o Takes time o Builds brand o You keep 100% of sales Affiliate marketing o Takes very little time o Can be looked down on o You get around 50% for information products, 5-20% for physical products Matt Frazier, NoMeatAthlete.com

26. Affiliate Marketing Running songs post o iPod affiliate links (through Amazon) o Waterproof headphones affiliate links o “Running Audio” training program o iTunes affiliate links CPM = $8 Matt Frazier, NoMeatAthlete.com

27. How to Start Affiliate Marketing Where to get started o Browse Clickbank for related products o Amazon Associates program o Commission Junction o Direct programs through companies/bloggers o Vitamix/Blendtec Get special link code that tracks your sales Don’t set up a store, just solve problems Disclosure! Matt Frazier, NoMeatAthlete.com

28. Product Creation More money in creating your own products Tarahumara example Last month: o Post viewed 11,003 times o $1544.60 in net sales CPM = $140 Matt Frazier, NoMeatAthlete.com

29. If your blog, your posts, and your products are a tree, then what is the soil?

30. Matt Frazier, NoMeatAthlete.com If your blog is a business, the soil shouldn’t be you. It should be your readers.

31. Questions? Contact: matt@nomeatathlete.commatt@nomeatathlete.com @nomeatathlete Get my free e-course at HealthBlogHelper.com Matt Frazier, NoMeatAthlete.com