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5 Key SEO Elements 5 KEY SEO Elements for YOUR Blog Mary E. Archer firstname.lastname@example.org www.Strategic-Ranking.com/blog www.twitter.com/RichmondSEO www.linkedin.com/in/MaryArcher 1© 2010 Strategic Ranking
Sadie Lu 2© 2010 Strategic Ranking
Shameless Plug Guest Pet Bloggers WANTED! RichmondPetLovers.com and sister blog RichmondDogs.com RichmondPetLovers.com RichmondDogs.com 3© 2010 Strategic Ranking
5 Key SEO Elements 1. SEO-friendly Blog Design 2. A Killer Keyword Strategy 3. A Killer Linking Strategy 4. Killer Content, Optimized Feeds & Social Media 5. On-going Analytics & Tweaking 4© 2010 Strategic Ranking
Clean HTML Code 6© 2010 Strategic Ranking
Blogging Platforms & Themes Host your own Blog (no blogspot.com, typepad.com, wordpress.com) All blogging platforms are NOT equal WordPress RULES! All WordPress themes are NOT equal Recommend Thesis Theme for WordPress by DIY Themes http://diythemes.com/thesis/ (SEO-friendly design options and tools) 7© 2010 Strategic Ranking
Killer Keyword Strategy Keyword Analysis Define your target keywords for overall site and each blog post 8© 2010 Strategic Ranking
Keyword Placement Post titles Post descriptions Post URLs Headings,, Copy of post Image alt text Image description Categories and tags 9© 2010 Strategic Ranking
WordPress Edit Post 10© 2010 Strategic Ranking
Keyword Tips Think it through Don’t over do it Don’t allow post permalink pages or category pages to be auto-generated Use synonyms, common misspellings, multiple verb tenses, etc. Keep post titles below 65 characters in length Craft keyword-rich, benefit-oriented page titles to entice readers 11© 2010 Strategic Ranking
Killer Link Strategy Search Engines find and value (rank) your blog based on whose linking to it It’s about the “quality” of the links; not the “quantity” Think about your online reputation Topic-relevant links Links from authoritative sources How someone links to you matters How you link to your posts within your own blog matters 12© 2010 Strategic Ranking
Internal Link Strategy Multiple URLs for your blog (canonicalization tag – 301 redirects) Don’t index unnecessary pages (disallow in robot.txt file) Organize blog by keyword-rich categories and tags (delete date-based hierarchy or rel=no follow date links) Make comment links no follow (rel=no follow) Create an XML site map Use related post links & keyword-rich anchor text when linking to other internal posts 13© 2010 Strategic Ranking
Link Anchor Text Bad Read the full article Good Dog groomer goes wild 14© 2010 Strategic Ranking
External Link Strategy Get listed in top blog directories like http://blogs.botw.org/ and http://portal.eatonweb.com/http://blogs.botw.org/http://portal.eatonweb.com/ Get links from relevant vertical directories Get & promote links from (do follow) social bookmarking sites like http://digg.com and http://www.stumbleupon.comhttp://digg.comhttp://www.stumbleupon.com Get links in copy of relevant blogs/sites with good page rank and high number of readers Become a Guest Blogger in relevant blogs with good page rank and high number of readers Post comments with links to your blog/posts in relevant blogs and discussion boards 15© 2010 Strategic Ranking
Content, Feeds & Social Media Content really is KING (post quality content often) Take control of your RSS feeds (feeds should be to your URL or use feedburner’s My Brand service) Optimize RSS feeds (full text, keyword-rich site and item titles, and descriptions) Unique RSS feeds for categories and tags (each category/tag should have it’s own feed) Use Social Media Apps for SEO & to drive traffic to your blog (facebook, twitter, linkedin) 16© 2010 Strategic Ranking
Analytics & Tweaking “You can’t improve what you don’t measure” Install Google Analytics on your blog http://www.google.com/analytics/ http://www.google.com/analytics/ Monitor referring sites, visitors, page views, keywords used, etc. Look for opportunities for improvement, tweak, monitor and measure 17© 2010 Strategic Ranking
YOU Can Do This Go slow Make small changes and measure results SEO is a process Keep your readers in mind 18© 2010 Strategic Ranking
WordPress SEO Plugins All in One SEO Pack All in One SEO Pack SEO Title Tag SEO Title Tag Automatic SEO Automatic SEO Google XML Sitemaps Google XML Sitemaps Meta Robots WordPress plugin Meta Robots WordPress plugin Nofollow Case by Case Nofollow Case by Case Platinum SEO Plugin Platinum SEO Plugin SEO Friendly Images SEO Friendly Images © 2010 Strategic Ranking19
Thank You! © 2010 Strategic Ranking20
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