Terms to Know SEO – search engine optimization (Organic results) SEM – search engine marketing PPC – pay per click (Paid results) CPM – cost per thousand (impressions) SERP – search engine results page Search Engine – Google, Bing, Yahoo! Bot or Spider – gathers data for search engine Index – consolidation of data gathered by bot or spider Algorithm – program used by search engine to rank websites in SERPs
Fundamentals! Type A(DD) SEO – sprinting to the latest and greatest tactic, trying to keep up with competitors instead of setting the pace. Type B SEO – learning the basics, practicing, sticking with it and finally leading the pack!
On-Page SEO Site Title – this is the title that is shown as the clickable link text in search results, make sure its descriptive. Description Meta-tag – this is the short description that is shown in search results, make it count! If you dont have one, the search engine will make one for you. Webpage URL – are your URLs SEO Friendly? Sometimes with content management systems (CMS) they arent – talk to your website designer. Content – should be well written and pertinent, 150- 250 words per page is ideal.
Off-Page SEO Link building (DONT BUY LINKS!) Social Media: blogging, Facebook business page, Twitter, YouTube Channel Submit to market specific directories Google Places page Bing Local page Yahoo! Local page Foursquare, Yelp, Merchant Circle – coupons if they apply to your business